Startup To Scale

Building an effective marketing strategy is incredibly challenging.  I talk with Arica and Kristen from Hart and Highland about how brands can build an effective strategy using a combination of Paid Social, Organic Social, and Influencer Marketing.

My favorite quote from this episode: "You have the let go of the idea that you’re on Instagram to sell your product, you’re there to build your community."

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Thrive Market is one of the fastest-growing e-commerce grocery markets for natural products. Join me for a conversation with Jason Bidart, Thrive Market's Senior Director of merchandising for food. We discuss:

• Thrive’s consumers and what types of products are they looking for.
• How has Thrive’s business changed this year and what are their plans for next year.
• What categories are seeing the most growth
• What are some of the most successful products and what do they have in common
• How to submit your products for Thrive Market

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Kyle Peters started Six Pack Creamery, a frozen dessert company inspired by his mother's battle with cancer. As a first-time founder, he overcame roadblocks, found success on his journey including launching in GNC stores, and navigated a rebrand to Carter and Oak. Ultimately, he realized the margins just didn't work without sacrificing product quality and decided to shut down the company. Even though the business failed, Kyle gain invaluable experience as a founder. Join me for an in-depth conversation and learn how to apply lessons from Kyle to help your business.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Most brands will end up working with a 3rd party contract manufacturer (co-manufacturer) over their lifetime, but many of these partnerships are tenuous at best. I talk with Ashley on how to prepare for working with a co-manufacturer, and what steps you can take to build a successful partnership. A few tips: 

1. Think of manufactures as an extension of our business and cultivating that relationship will lead to success.
2. Make sure that your values align with co-manufacturers. 
3. Manufacturers are expensive, but view it as buying back your time so you can focus on building sales and business. 

Looking for co-manufacturers? Check out our directory of 2069 partners here: Co-Manufacturer Directory

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

What's it like bootstrapping your company and finding success? Join me as I talk with Allision, CEO of Sweet Logic about why she made the decision and the opportunities and challenges that came with it. We also discuss the mental and emotional health challenges of being a food founder and how to develop a process to navigate through it.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Michelle and her co-founder Nikki launched Elavi, a line of collagen protein bites during the pandemic. We check-in after their first year in business on all the lessons learned. We discuss everything from the mental toll of entrepreneurship to an effective strategy to fundraise during the pandemic. This is a great episode that you don't want to miss.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Selling on Amazon is a full-time job, but take it seriously and you can see great returns for your brand. Join me as I talk with Shannon Roddy, Amazon expert and founder of Marketplace Seller Courses about how to be successful in this channel. We discuss the role Amazon plays in your business the role known demand and unknown demand plays in your success, and much more.

This is a great follow-up episode to my conversation with Daniela in Episode 9, so take a listen to that.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

What are VCs looking for when investing in CPG Brands? I talk with Diana Melencio, partner at XRC Labs on how brands can stand out to VCs, diversity, equity, and inclusion, and how to show your brand can reach $200 million. We also discuss the XRC accelerator program which invests $135k in brands and provides in-kind services.

You can learn more and apply to Cohort 13 here, the deadline is December 12th, 2021. Want to meet the XRC Labs team? You can sign up for office hours here.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Trade show booths can be a polarizing investment for CPG brands. Some find it extremely helpful and others find it a complete flop. Join me for a conversation with Jonathan Wright, Design Director at Coppinger Exhibits to learn how to think strategically about trade shows and how to design your booth to stand out.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Vanessa and her sister Kim created Omsom to celebrate Asian flavors from Asian chefs in an authentic and modern way. “No more diluted dishes, no more cultural compromise.” Join me as I talk with Vanessa about her journey starting Omsom and the lessons learned along the way.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.