Startup To Scale

By FoodbevyBusiness Entrepreneurship

Startup To Scale episodes

November 21, 202116. How To Write Effective Language for Your Brand with Chrissy Mize
Founders love writing the text for their packaging, website, and branding, but sometimes you’re so deep that the language isn’t resonating with new customers. Join me as Chrissy shares how to build a “sticky” brand so that your copy can be memorable in your customer's mind.
You want your copy to:
Use Clear Language
Make Your Customer the Hero of Your Brand
Have fun and standout
Learn More about Chrissy's Raw Honey Copy
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
26 min
November 21, 2021 17. Creating a Standout DTC Brand with Chris Jane of Proper Good
When Chris moved on from his first CPG startup, he took everything he learned and leveraged it to launch Proper Good, 90sec meals for busy people. He created a digital-first brand, leveraged manufacturing partners to test and launch new products every 6 weeks, and infused the brand with a ton of personality. Chris shares the details of how he launched and leveraged Shark Tank to build his community.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
23 min
November 14, 2021 15. Pivoting from Foodservice to DTC and Retail - Erica Liu Williams, Gr8nola
When Erica launched Gr8nola, she had a secret weapon. She worked in Silicon Valley and was able to get her premium granola into tech offices like Google and others. Business was good. When the pandemic hit, everything changed and Erica had to pivot into DTC and Retail, which wasn't as easy as it sounds. Erica had to change her packaging design and messaging to reach a new consumer.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
17 min
November 08, 2021 14. Matt Beck and Hoppy Planet Acquires EXO Protein to Build Cricket Protein Category
Crickets were all the rage in food a few years ago, and then seemingly dropped off the map. Not so said, Matt Beck. Learn how he founded Hoppy Planet Foods to make Acheta (Cricket) protein more accessible and then acquired EXO Protein to tap into a dedicated customers base. We talk about building a category that requires high education, overcoming an ingredient stigma, and what it looks like to acquire a company.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
17 min
November 01, 2021 13. What Most Food Founders Get Wrong with Karen Green, Food Mentor
Karen Green joins to discuss what most food founders don't understand about starting a company, and what they need to do to properly set expectations to succeed. Karen is the founder of Food Mentor and helps dozens of CPG founders start and grow successful businesses.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
17 min
October 24, 2021 12. Building a Beverage Empire with Alex Doman of Avec Drinks
Alex and his co-founder Denetrias created Avec as a better-for-you cocktail mixer utilizing unique flavors including Yuzu and Lime, and Jalapeño and Blood Orange. Learn about their journey, successes, and mistakes along the way.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
16 min
October 18, 2021 11. Innovating in the Oil and Vinegar Category with Sascha Dhanjal of Saffi Foods
Saffi Foods is a line of premium oils and vinegar started by Sascha Dhanjal. Learn how she differentiated her products by selling a premium branded item in the bulk section of grocery stores, how she pivoted during covid, and the difficulties of changing consumer behavior.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
18 min
October 13, 2021 10. Building a Company from Seed to Bottle with Bella Hughes - Shaka Tea
Bella Hughes is a CPG founder, Community Organizer, Artist, Curator, Mom, and does it all with a clear personal mission. Join me for a fun and amazing conversation and learn how Bella helps farmers cultivate Mamaki Tea native to Hawai'i, grew Shaka Tea to 10,000+ doors, built an accelerator focused on AAPI-Female founders in Hawai'i, and more.

Shaka Tea: https://www.shakatea.com/
Found Her: www.foundher.org

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
20 min
October 08, 20219. Keys to CPG on Amazon - Daniela Bolzmann
Amazon can be your best friend or your worst enemy. As a brand, there's so many nuances to succeeding that Amazon can be a full time job. Daniela Bolzmann spends all her time on Amazon helping brands get started and building optimized product listings using A/B testing and analytics.

Join me for a conversation on
How to build your Amazon strategy.
The 3 steps to optimizing your product listing.
Amazon's newest tools that you should be using.
Resources
Reach Out: Mindfulgoods.co use code FOODBEVY for 10% off
Amazon DIY Course: https://bit.ly/3iwg2Rq
SEO Keyword Data: Helium 10, Jungle Scout
PickFu: https://www.pickfu.com/ use code MINDFUL for 50% off

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
20 min
October 02, 2021 8. Be Bold, Tenacious and Resilient with Ashely Nickelsen - B.T.R Bar
Ashley created B.T.R. Bar, a functional protein bar while taking care of her parents battling cancer. Now she helps other's live a healthy lifestyle through her low sugar bars and mantra of "Be Bold, Tenacious and Resilient". Join me for a fun conversation about how she's been able to build an amazing and loyal community around her brand.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
20 min