In this episode of the CG Live Podcast, I'm joined by Steve Trang—renowned sales trainer, founder of Objection Proof Selling, and long-time Collective Genius member—live from Clearwater Beach at our Q2 CG Premiere and CEO event. Steve reveals the cutting-edge AI solution he's built to transform the recruiting process for sales roles in real estate investing.

We dive deep into why recruiting should be treated with the same intensity and systems as buying houses, how AI-powered roleplay bots are reshaping how sales talent is vetted, and the origin story of a tool that was literally born from CG member feedback. If you've ever struggled with hiring (or keeping) top-performing salespeople, this is the episode you can't afford to miss.

Episode Highlights:

[0:00] - Introduction

[2:15] - Why recruiting is just sales and marketing—and how to automate it

[3:34] - How Steve's team now uses AI for roleplay assessments before final interviews

[4:41] - The three CG members who pushed Steve to build his new AI recruiting tool

[6:33] - The birth of a new product: A bot so good it fooled top investors

[7:29] - Screening and scoring applicants with AI before human interviews begin

[9:04] - The big takeaway: Treat recruiting like your house buying funnel

[10:55] - Gamifying sales training with bots that simulate real conversations

[13:29] - Takeaways from keynote speaker Allen Stein Jr.: Leadership and the power of high fives

3 Key Takeaways:

1. Recruiting is sales – If you're not applying the same systems and intensity to hiring that you do to acquisitions, you're falling behind.

2. AI can qualify candidates faster and more accurately – Automated roleplays, scoring, and screening save time and preserve high-quality leads.

3. Tech-forward businesses win – If you're not embracing tools like AI, your competitors will—and they'll recruit and train better talent because of it.

Links & Resources:

• Try Steve's AI tools: objectionproof.ai

• Learn more about Collective Genius: explorecg.com

If you got value from this episode, don't forget to follow, rate, and share the CG Podcast. And if you're ready to scale with a high-level community of real estate leaders, apply today at explorecg.com.