Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From Ralph’s switch to veganism after two life-threatening heart events to Lauren’s obsession with Whoop and bio-tracking, they explore how personal wellness is the hidden lever behind sustainable business performance. You'll hear firsthand how metrics like HRV, sleep optimization, and even digital detoxes are giving these two agency founders a serious edge—and why ignoring your health could be your most expensive business mistake yet. If you're a data-driven leader ready to apply your marketing brain to your body, this episode is for you.

Chapters:

• 00:00:00 - Kicking Things Off: The Unfiltered Founder Energy
• 00:01:11 - What’s Bugging Us (And Why You Might Relate)
• 00:02:17 - Strapped In with Whoop: First Reactions from the Trenches
• 00:04:14 - Data Dumped: When Too Much Insight Gets Overwhelming
• 00:04:48 - From Wearable to Weapon: Turning Whoop into a Daily Edge
• 00:06:12 - Real Talk: Sleep Habits, Fire Alarms, and Founder Fatigue
• 00:09:12 - Let AI Run Your Health Like You Run Your Ads
• 00:15:34 - Would We Still Recommend Whoop? The Verdict
• 00:16:23 - Founder Fitness Tech: What’s Working and What’s Not
• 00:17:28 - Why Ralph Went Vegan: The Wake-Up Call You Didn’t Expect
• 00:18:31 - Food vs. Medicine: The Real ROI of Diet Change
• 00:19:32 - Life After Cheese: Shocking Wins from a Vegan Shift
• 00:21:49 - Health vs. Hustle: The New Balancing Act for Leaders
• 00:24:55 - Ice Baths, Improv & Identity: Experiments in Optimization
• 00:26:37 - Wrapping It Up: What’s Next and What’s Coming

LINKS AND RESOURCES:

• Everything You Need to Know About Heart Rate Variability (HRV)
• How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease
• The Game Changers
• Mealime
• What The Health
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!