In this episode, we learn about a unique perspective on public relations and crisis management with special guest Nathan Miller. As the CEO of Miller Inc., Nathan shares invaluable insights from his 20+ years of experience in strategic communications.

Get ready to be inspired and learn why PR is an important consideration for real estate businesses of any size. Nathan also offered practical tips for developing proactive PR campaigns and handling crises with care and nuance. Property owners gained an understanding of how to control the message and avoid missteps when news crews arrive unexpectedly.

Nathan has helped countless agents grow their warm-market business through his step-by-step approach to identifying, approaching, meeting with, adding value to, and integrating the value of real estate agents into the client experience of these professionals.

Overall, this episode illustrates the importance of clear objectives, identifying target audiences, and crafting cohesive narratives. Walk away with a renewed appreciation of PR's role in reputation management, dealmaking, and navigating controversies with skill and care!

Join Jason Muth of Straightforward Short-Term Rentals and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast!

Things we discussed in this episode:

- Nathan's background and experience in strategic communications

- The changing communications environment and importance of understanding different media channels

- Developing clear objectives, identifying target audiences, and crafting messages for PR campaigns

- Examples of when local real estate investors may need PR services

- Steps to take during a crisis when news crews arrive at a property

- Having an existing crisis plan and spokesperson designated in advance

- Proactive uses of PR beyond crisis management

- Quantifying the success of a PR campaign and defining relevant metrics

Website - https://miller-ink.com/

Instagram - https://www.instagram.com/millerinkla/

Facebook - https://www.facebook.com/MillerInkLA

Linkedin - https://www.linkedin.com/in/nathan-miller-6909628/

Join Jason Muth of Straightforward Short-Term Rentals and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast!

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