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"He's not busy being born is busy dying. We need friction in our life because that's when you grow." - Price Pritchett

At 83 years old, Price Pritchett has orchestrated $350 billion worth of corporate mergers, but his most powerful insight isn't about business—it's about the guilt that stops us from pursuing what truly stirs our hearts. He's witnessed countless executives who know exactly what they need to do but can't give themselves permission to do it, trapped by the belief that chasing big dreams is somehow selfish. Pritchett reveals why this mindset is not only wrong but dangerous, explaining how our biggest goals require us to let other things "fade into the shadows"—and why that's not selfishness, it's survival.

What makes this conversation extraordinary isn't just Pritchett's decades of high-stakes experience, but his raw honesty about why comfort is the enemy of growth. He challenges the modern obsession with balance and equilibrium, arguing that we need friction, discomfort, and even failure to become who we're meant to be. Through stories of billion-dollar deals and personal transformation, he shows how giving yourself permission to pursue what matters most isn't just about achieving success—it's about staying alive in the truest sense.

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