The term coach has been widely misused over the last few decades. More often than not, what some might call a coach is truly an accountability partner. But if you can tap into what it means to be a true coach, it can transform your client relationships into something that endures time.

In this conversation, we unpack the difference between a coach and an accountability partner and more importantly, how being a coach to your clients can dramatically (positively) impact your overall business.

There is a lot of confusion around what it means to be a coach. Many people have adapted the title to different scenarios that are not truly coaching.

At the end of the day, it comes down to asking better questions up front, staying curious about why your client is actually buying or selling, and showing up for the long journey of homeownership instead of just this one deal.

Done right, you stop chasing transactions and start building the kind of relationships that fuel a business for decades.

And if you are looking for a coach in your world, reach out. You probably felt it in this episode, but we have a passion for coaching. There is nothing we like more than helping people find their genius, develop their vision into reality, and create the abundance in their life and business that is waiting for them.