In this episode of the Loan Officer Breakfast Club, Chelsea Gardner drops a crucial insight that could completely reshape how you run Facebook ads. Spoiler alert: it's not about selling. Chelsea explains how running targeted ads that showcase who you are—not just what you offer—can actually create stronger connections with agents and prospects. Whether it's a quick clip of your kid's ballgame or a peek at your backyard garden, it all builds trust.

If you're a loan officer trying to stand out without sounding like a broken sales pitch, this is the episode you need to see.

Get Chelsea's Meta Ad Targeting Guide here: http://fullyalignedmarketing.com/metaguide

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