Too many physical therapy practices are stuck selling time instead of results. We challenged the myth that 60-minute sessions are more valuable, explored smarter ways to price care, and shared a bold strategy for selling unused CEU inventory. Plus, a look at how value-based messaging, micro-offers, and experience design can transform your practice in 2026 and beyond.

Whether you're a clinic owner, PT, or healthcare entrepreneur, this is your wake-up call to stop trading hours for dollars and start delivering transformation.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:52] — The Concept of Perishable Inventory in CEU Courses

[01:47] — Radio Advertising Strategy

[03:53] — Applying the Strategy to CEU Courses

[04:56] — Challenges and Considerations

[08:01] — Structuring the Website for Transactions

[11:25] — Exploring Last-Minute Deals in Physical Therapy

[13:19] — Live Selling and Product Promotions

[13:55] — Feedback and Engagement in Live Selling

[15:21] — The Anti-Sell Strategy

[15:46] — Improving Production Quality

[16:02] — The Fitness Instructor's Role

[16:33] — Live Selling Insights

[17:32] — The Rise of Live Streaming

[19:13] — The Value Trap Question

[20:40] — Session Length Debate

[21:27] — Patient-Centered Outcomes

[23:51] — Customizing Patient Care

[26:18] — Selling the Destination

[29:19] — Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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