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Stop trying to be an influencer..you're a CONTENT CREATOR (they're not the same)
Welcome to WORK! Today I'm breaking down the difference between being an influencer and content creator and how to grow differently as each! The difference between the two, the content strategies, end goals, mindset etc. - this has been the BIGGEST change for me that helped me skyrocket my growth 100k+ followers on TikTok in one year after this one mindset switch!
⏱️ CHAPTERS & TIME STAMPS
- 00:00 Intro
- 4:50 Influencer vs. content creator: The "spotlight" difference
- 10:11 The content strategy difference & end goals
- 12:35 Lifestyle influencers
- 14:13 Yes, there are random creators lol
- 15:35 Sharing personal life vs. personality
- 17:25 Content ideas & trends!
- 23:01 Instagram rings
- 25:34 AI content, Meta AI so & Jake Paul AI
Check out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclay
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By Tess Barclay
4.8
5858 ratings
Welcome to WORK! Today I'm breaking down the difference between being an influencer and content creator and how to grow differently as each! The difference between the two, the content strategies, end goals, mindset etc. - this has been the BIGGEST change for me that helped me skyrocket my growth 100k+ followers on TikTok in one year after this one mindset switch!
⏱️ CHAPTERS & TIME STAMPS
- 00:00 Intro
- 4:50 Influencer vs. content creator: The "spotlight" difference
- 10:11 The content strategy difference & end goals
- 12:35 Lifestyle influencers
- 14:13 Yes, there are random creators lol
- 15:35 Sharing personal life vs. personality
- 17:25 Content ideas & trends!
- 23:01 Instagram rings
- 25:34 AI content, Meta AI so & Jake Paul AI
Check out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclay
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