Free trials might seem like a great way to attract new members, but they’re actually hurting your gym.

Instead of bringing in long-term, high-value clients, they often lead to price-based decisions and short retention—and they have low conversion rates, too. 

Today on “Run a Profitable Gym,” host Mike Warkentin and gym owner and mentor Nick Habich break down why free trials no longer work and lay out exactly what to do instead. 

They explain why shifting to the Prescriptive Model—where you meet with clients to identify their specific goals and prescribe a personalized solution—results in higher close rates, longer retention and increased revenue. To back it up, they share key sales and retention data. 

Tune in to learn how to implement the Prescriptive Model in your gym and provide increased value for clients while boosting your bottom line. 

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"Help First" by Chris Cooper

Gym Owners United

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01:02 - Why are free trials bad in 2025?

03:35 - Better close rates with free consultations

06:49 - Stopping free trials and pushback

13:01 - Move from free trials to consultations

18:54 - New clients may not be the right fit