Stop losing customer insights to privacy blockers! Make confident, data-driven marketing decisions with Tier 11’s Data Suite.

Learn more and schedule a call at: https://www.tiereleven.com/what-we-do/data-suite

Are you flying blind with your ad data? With ad blockers, privacy laws, and tracking issues, Meta can't always give you the full picture. So how do you trust your numbers and make better decisions for your business?

In today’s episode, we tackle a crucial topic for anyone managing Meta ads: how to optimize data for accurate results. Joined by Cameron Campbell, we explain the difference between Meta’s Conversion API (CAPI) and the Tier 11 Data Suite, and why relying on just in-platform metrics can lead you to make costly mistakes.

We also talk about the role of first-party data and why it's the foundation for building a solid marketing strategy. We wrap up with proven strategies on improving your ad campaign's performance, understanding customer acquisition costs, and knowing when to pull the plug on underperforming campaigns.

In This Episode:

- What are Marketing Performance Indicators (MPIs)?

- The problem with Meta's in-platform data

- Comparing Meta’s CAPI with Tier 11 Data Suite

- Differences between first-party and third-party data

- How to measure customer acquisition costs accurately

- Measuring nCAC with Tier 11 Data Suite vs. CAPI

- Comparing data in Meta vs Tier 11 Data Suite’s interfaces

- Understanding time lag and how it impacts your decisions

Mentioned in the Episode:

Get Your Marketing Performance Indicators (MPIs) Checklist Now: https://www.tiereleven.com/mpi

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Follow us on X: https://x.com/perpetualtraf

Connect with Cameron Campbell:

LinkedIn: https://www.linkedin.com/in/cameron-campbell-b5070759/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

We’re opening up sponsorship spots for Q1 and Q2!

Apply now by visiting www.perpetualtraffic.com

We’re opening up sponsorship spots for Q1 and Q2!

Apply now by visiting www.perpetualtraffic.com

https://www.NEXTInsurance.com/perpetual

Head to www.perpetualtraffic.com to apply to be a sponsor of this show