In this episode of the Exposure Ninja Digital Marketing Podcast, we are getting to grips with Google ads and showing you how to determine if they are worth investing in for your business.

Google ads are expensive and can be complicated, it's safe to say that you need to know what you are doing when you advertise with Google ads. So It's not surprising that the majority of business that are using Google ads are not being effective with their budget.

Before using Google ads it's important to know your Cost-Per-Click (CPC) and your website's Conversion Rate (CR). With these in hand, you can calculate if Google ads can be effective for your business.

Here is Tim to give you some golden rules for when you should not waste your money on Google ads.

Here’s when you should NOT run Google ads –
2:13: When the numbers don’t make sense.
6:33: When your website SUCKS compared to competitors.
7:33: When you don't have a clear conversion goal.
8:42: If people aren’t searching for what you do.
9:34: If you are not committed to optimising and tracking things over time.