Ralph and Lauren tackle the challenges marketers and business owners face when managing lead generation and sales processes. They break down the critical differences between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) and share actionable strategies for optimizing ad algorithms and leveraging CRM data effectively. The conversation highlights the power of transparency and alignment within teams and with agency partners to maximize ROI. With a focus on practical insights, they also explore how to use standard events in digital advertising to improve lead quality and drive better business outcomes.

Chapters:

• 00:00:00 - Kickoff: Welcome to an Unfiltered Dive Into Marketing Strategies
• 00:01:00 - Listener Reviews: What You’re Saying About the Show
• 00:03:50 - Constructive Criticism: Turning Feedback Into Actionable Insights
• 00:08:40 - MQL vs. SQL: Why Knowing the Difference Changes Everything
• 00:18:05 - MPI Checklist Unpacked: The Simple Tool to Qualify Your Leads
• 00:19:30 - Lead Qualification Secrets: How to Spot the Real Prospects
• 00:20:45 - Custom Thank You Pages: The Game-Changer You’re Overlooking
• 00:22:08 - Campaign Optimization: Attracting the Customers You Actually Want
• 00:28:43 - Standard Events Masterclass: Supercharging Your Ad Performance
• 00:33:39 - Final Thoughts: Quick Wins and Next Steps to Level Up

LINKS AND RESOURCES:

• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

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www.ActiveCampaign.com