If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone.

But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes.

In this episode, we’re breaking down how to build a business plan that actually drives results—without the fluff or overwhelm.

Here’s what we’re covering:

-Why forecasting isn’t optional if you actually want to scale

-How to reverse engineer your sales targets the smart way

-The labour ratio rule that keeps your team costs in check -How to theme your quarter and build momentum (with real examples)

-The one number your team must know—and the ones they don’t need

-Why you’re not tracking hard enough—and how to fix it

-What “winning the day” really means (and how to bring that culture into your studio) … and a whole lot more

Chapters:

⏳ [00:00] Welcome Back: Retreats, Real Talk & Why Planning Matters

⏳ [03:00] Studio Owners’ Biggest Mistake: No Targets, No Plan, No Progress

⏳ [06:00] The Four Zones You’re In Right Now—And How to Shift

⏳ [10:00] Forecasting 101: Why Revenue Goals Are Not a Vibe

⏳ [14:30] Building Your Reverse Forecast: Start With What You’re Worth

⏳ [17:00] Expense Ratios, Labour Costs & What Numbers Really Matter

⏳ [20:00] Win the Quarter: How to Set the Theme, Targets & KPIs

⏳ [25:00] Culture Over Casual: Aligning Your Team to Drive Growth

⏳ [30:00] Tracking Daily: Why You Must Know Your Numbers in Real Time

⏳ [34:00] The Power of Separation Sunday (And Weekly Reset Rituals)

⏳ [37:00] Ask Us Anything: Your Questions on Planning, AI, and Team

⏳ [44:00] Planning in Action: Should You Share Goals With Your Team?

⏳ [47:00] Struggling Team Members: Process Before People

⏳ [52:00] Daily Tracking, Rollover Metrics & The Game of Growth

⏳ [58:00] Wrapping Up: Lock-In Sessions, Free Workshop & Final Thoughts

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow.

Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy

Doza: https://www.instagram.com/hey.doza