Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key.

UPDATE - audio issue fixed 29 Feb 24

in this episode, we discuss:

• The integral role of storytelling in connecting with audiences
• Knowing your audience and business well for effective top-of-funnel marketing
• The power of video content and the necessity of iterative testing

Dive in:

[06:17] Make strong impression on new audience for growth.

[10:18] Algorithms target potential customers based on data.

[11:30] Viewers make quick decisions, target content effectively.

[16:55] Video is crucial for top of funnel.

[18:27] Creativity is key for video content.

[21:00] Get hands dirty, try, let ideas flow.

[24:44] Test thoroughly and stick to best ideas. 

[26:09] Danielle’s Insider Tips!

Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor