Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a very clear and believable purpose behind all their activities. Is your positioning and brand purpose clearly behind all of your current marketing activities? We also announce our new Target Internet Free Membership Resources. Sign up for free and access free E-learning modules, plus a host of free useful time-saving resources all designed to help you work smarter and achieve more with your marketing. If you have signed up for our benchmark skills test or have ever taken a free trial of our e-learning, you will already have access to the new membership resources. Just log in with your account details to access. At the end of June 2018, all members will be placed into a prize draw for a chance to win a free Copy of the 2nd edition of Daniel’s book 'Digital Branding.' Useful Links: Sign up / access for your free Target Internet membership account and free resources. https://www.targetinternet.com/membership Digital Branding By Daniel Rowles https://www.amazon.co.uk/Digital-Branding-Step-Step-Measurement/dp/0749481692/ Pepsi Refresh Case Study Video https://www.youtube.com/watch?v=8B84hVSSr4I Moz Brand Ethos https://moz.com/about/culture