Jonathan Baker from Punctuation joins me, Matt Bertram, to explore strategies for maximizing business value through strategic M&A and succession planning. Learn how to enhance profitability, strengthen market positioning, and reduce founder dependency to make your business more attractive for sale. For marketing service firms, we emphasize the benefits of niche specialization and standing out in competitive markets.

Selling a business is complex, involving political dynamics and nuanced relationships. Drawing from my own experience selling a business in my 20s, we discuss understanding critical deal terms like earn-outs and employment agreements, adapting to new management, and addressing stakeholder conflicts. Jonathan shares real-world examples and cautionary tales, underscoring the importance of thorough preparation to protect your interests.

Guest Contact Information: 

linkedin.com/in/jonathandavidbaker

punctuation.com

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

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