Strictly Business

Prem Akkaraju is leading the charge to transform Peter Jackson and Fran Walsh’s Weta Digital visual effects firm into a full-fledged production company delivering original content. Akkaraju explains how the New Zealand-based Weta businesses have evolved during the past two years and where they see opportunity for the company in the increasingly crowded entertainment marketplace. 

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After holding top posts at Def Jam and Warner Music and managing Mariah Carey and D'Angelo, Kevin Liles went back into the label world a decade ago as co-founder of 300 Entertainment — which was sold to Warner for a reported $400 million in December, after scoring big hits with Megan Thee Stallion, Young Thug and Gunna. He talks about his career, what's next for him and 300, and Mary J. Blige's new album and Super Bowl Halftime appearance. 

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A new video-streaming service targeting senior citizens is betting that advertisers will finally wake up to the purchasing power of a demographic Madison Avenue has largely ignored. CEO Jerry Goehring explains how Saltbox TV customizes its product to meet the unique needs of a very big but underserved market. 

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Rachel Ghiazza, Audible's U.S. head of content, discusses content strategy amid podcast competition on Variety's Strictly Business podcast.

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Laura Miele, chief operating officer of Electronic Arts, details how the video game giant is leveraging disruption to expand the reach and appeal of gaming. The 25-year company veteran, who helped launch EA’s long-running partnership with Lucasfilm on “Star Wars” titles, explains how EA works best with Hollywood IP and how gaming fits into the streaming wars. “I love (the) position that games have. It's incredibly engaging. It is interactive. And it's very social,” she says.  

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Allison Page, president of Magnolia Network, offers behind-the-scenes details of how HGTV stars Chip and Joanna Gaines returned to TV with the Jan. 5 launch of the Magnolia Network. She explains the business rationale why it makes sense for the lifestyle mavens and Discovery to invest in a linear channel even at this time of streaming transformation. “We gave a lot of people a cozy sweatshirt,” she says of the "comfort food TV" that Magnolia aims to provide.

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Even if you’ve never heard of the online music marketplace Splice, you’ve certainly heard its sounds in hit songs by Dua Lipa, Doja Cat, Justin Bieber and more. Founder and CEO Steve Martocci talks about his entrepreneurial journey and the DNA of his company, which has paid out more than $55 million to music creators since launching in 2015.

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Kevin Goetz, founder and CEO of audience-research firm Screen Engine/ASI, has written a book, "Audience-ology: How Movie-goers Shape the Films We Love," that looks back on three decades of using test screenings to help studios and other clients fix their films before release. 

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The studio chief details the moves he’s made since 2017 to sell or shutter underperforming assets and to bulk up in content production and anime. Vinciquerra explains how the studio has sought to reposition itself for the streaming future and the disruption in Hollywood that he saw coming after decades of experience in television and media. 

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Kelly Edwards, a TV writer-producer and a former executive at UPN, HBO and NBCUniversal, divulges the secrets every aspiring TV writer needs to know to navigate Hollywood in her new book “The Executive Chair: A Writers Guide to TV Series Development.” Edwards offers insights that writers need to know on everything from pitching to production. Here she explains how crafting the book helped her gain perspective on a fast-changing industry. 

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