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Kathleen Finch, chief lifestyle brands officer for Discovery Inc., might best be described as the executive in charge of comfort food TV. She oversees 11 brands in the Discovery universe, from Food Network and HGTV to TLC and ID. Finch discusses the opportunities for programming linear lifestyle channels in an on-demand world, and she addresses the tensions in the marketplace between Discovery and some of its independent producer partners.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
Jon Steinberg, founder and CEO of digital business news startup Cheddar, discusses the company’s recent sale to cable operator Altice USA for $200 million. Steinberg outlines Altice’s ambition in the competition TV news arena and his new role as president of Altice News. The Buzzfeed alum also discusses what he did — and what he didn’t do — to build Cheddar into a brand.
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Streaming content is about as competitive as a business gets these days, but don't tell that to Starz COO Jeffrey Hirsch. He's aggressively moving to establish the Lionsgate-owned premium programmer forward around the world while the window is still open for his company to stake its claim.
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Jacqueline Parkes, chief marketing office and executive vp of digital studios for Viacom's MTV VHI CMT and Logo Group, breaks down the marketing campaign for MTV’s relaunch of "The Hills." Parkes details the process that began with social media teases and other bread crumbs for fans in the spring 2018, well before MTV announced the show was coming back, and led to the strong premiere of "The Hills: New Beginnings" on June 24. Parkes also reflects on how the discipline of marketing has changed dramatically just in the three years since she joined MTV after a 21-year career with Major League Baseball.
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Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
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