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See omnystudio.com/listener for privacy information.
The Cannes Lions festival will get underway next week at a time when media industry turbulence is at its peak, according to MediaLink CEO Michael Kassan, a longtime industry observer who has turned the event into a crucial meeting place for the media, marketing, finance and technology worlds.
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Mass Appeal CEO Peter Bittenbender discusses the relaunch of the one-time hip-hop fanzine as a content business active in music, digital, film and TV. The company is riding a wave of momentum created by the success of its Showtime docu-series “Wu-Tang Clan: Of Mics and Men.” Bittenbender details the vision for making Mass Appeal live up to the lofty expectations of its name and avoid the business potholes that have hurt Vice Media and other similiarly situated ventures.
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Producer Jeff Valdez discusses his detailed study examining the root causes of the dearth of U.S.-born Latinx creative talent working in film and TV. He's been on an informational tour with corporate leaders to emphasize the market power of the U.S. Hispanic population. He's also launched a production venture, New Cadence, to help solve what he sees as the entertainment industry's supply chain problem.
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Amblin Partners co-CEO Jeff Small oversees a bustling production powerhouse alongside Steven Spielberg that manages to make movies like the new sequel "A Dog's Journey" that can hold their own in cineplexes alongside more blockbuster fare. But it's not getting any easier in a consolidating media marketplace that often favors scale over quality.
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Between HBO's "True Detective" and Hulu's upcoming "Catch-22," producer Richard Brown has proved his mastery of the limited-series TV format. Now he's looking to double down on the genre as he exits his home for the past 13 years, Anonymous Content, where he learned the business from the recently departed Steve Golin.
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Amy Emmerich, chief content officer and president North America for Refinery29, details the digital lifestyle brand's focus on organic audience growth as it builds out an ambitious video and multiplatform strategy to reach its target audience of young women. "We've birthed a generation with technology where they are all creators the minute they get a phone in their hand," Emmerich says of the unique challenges of engaging the Refinery29 demo.
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Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
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