Hello lovely listeners, those of you who have been around for a while will know we are huge fans here of a strategic and well thought out approach to business and this week we're exploring why.

We dig into the difference between strategic and tactical approaches and how it's so often the case that we are reactive or knee jerking in business when a more thoughtful approach is needed. We talk about the reasons why we don't often work strategically and the hallmarks of both strategy and tactics.

MILD TRIGGER WARNING. Head's up folks at the beginning of the episode we talk about Fi's dear sister in law who has just suffered a recent stroke during childbirth and it might be hard to hear. If you want to skip straight to the episode you can jump right in at 8 minutes 15 seconds.

If you would like to support Rosies and the family, you can find the details of her just giving page here:  https://www.justgiving.com/crowdfunding/rosie-and-beau?utm_term=rq3d9enqd

thank you so much for your support. xx

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back lovely listeners to season 9. After a lovely long break we are opening this season with what we hope is a juicy two parter on the topic of finding your authentic voice.

Both of us encounter business owners who struggle to do this for themselves and their brands and we are so passionate about the potential that finding and using your authentic brand voice can create for your business.

Having a clear, compelling and natural voice enables us to not only connect with our clients and move them to action but also to express the true value that we bring in our business. It enables us to win work, develop relationships, handle conflict more effectively and give us that sense of empowerment that comes from being able to articulate what it is that we want. But it doesn't come easy to everyone. So many of us struggle to find the right words for our website, to write compelling sales copy, to blog or produce newsletters that really connect and this can really hold us and our business back. Over the first two episodes of this new season we are going to be digging into all that. We'll explore some of the things that get in the way of using your voice, particularly if you are a woman in business, we'll cover how we approach finding a brand voice for our clients and some of the practical considerations we need to bear in mind when writing compelling copy that really connects. Happy listening.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

This is a hot topic for so many entrepreneurs. When we get into conflict, or emotional situations arise in our business and our instinctive tendency is to fight, flight or fawn there is another way. In this episode we talk around the importance of establishing and holding boundaries for ourselves in our business. We touch on why it is so hard, particularly for women to hold a boundary and some of the underlying principles that facilitate our ability to hold clear and firm boundaries for the benefit of all concerned. There's a few live scenarios in here that you might be able to relate to and in future episodes we'll no doubt get into the nuts and bolts of where we need to consistently set and hold boundaries to make business sustainable, commercially viable and preserve our sanity and how to do that with grace.

As ever we'd love to know what resonates for you and if you love it please do review and share away.

Hosted on Acast. See acast.com/privacy for more information.

So often, particularly with a well established business, we can get into a mode where things feel like they are a little out of control. Whether that's around feeling constantly overwhelmed, not being sure of where the next piece of work is coming from, getting stuck in a cycle of feast or famine, not feeling like we have a handle on how we are being perceived or perhaps where business is headed. In this short but sweet episode we are exploring 5 simple steps you can take to start to regain more of a sense of agency and autonomy in your business, what to focus on to take back the reigns and how to approach things with a more strategic mindset.

We hope it's useful and. as ever, if you like what you hear please take a moment to drop us a review, we so appreciate it.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.