Mindy Williams is the definition of a powerhouse. A five-time Subaru Stars winner, Sparkplug Award champion, and the top service advisor at CMA’s Myers team, Mindy knows what it takes to rise from part-time receptionist to full-blown service manager.

In this episode of the Wrench Turners Podcast, Mindy shares her journey into automotive, what it means to lead a team while raising two kids, and the exact customer service mindset that’s built her a loyal customer base.

She talks real talk about selling with heart, parenting while managing a busy shop, and how care—not—commission, is what keeps customers coming back.

🔧 What You’ll Learn:

– Why selling the appointment matters more than selling the repair

– How to build unforgettable customer experiences

– What every manager should learn from CliftonStrengths

– How parenting teaches you to be a better leader and vice versa

– Why trust and laughter are the real metrics of success

💬 Mindy also drops this 🔥 question for the next guest:

"How do you handle negative feedback?"

🔔 Subscribe to the Wrench Turners Podcast for more in-depth conversations with industry innovators.

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Subscribe for episodes on:

Service advisor training

Technician productivity

Repair order accuracy

Dealership leadership and culture

Fixed Ops coaching and management

Automotive Content Creation

Event Media and Publication

Event Filmography

Listen to The Wrench Turners Podcast

Spotify: https://open.spotify.com/show/1ScwRP0DFMtDsp83JxPhPK?si=26aeb4be65da45eb

Instagram: https://www.instagram.com/mrjoshuataylor/

LinkedIn: https://www.linkedin.com/in/mrjtaylor/

FixedOPS Marketing — Service marketing tools for dealerships

https://www.fixedopsmarketing.com

https://www.youtube.com/@fixedopsmarketing

https://www.linkedin.com/company/fixed-ops-marketing

ASOTU - More than Cars - Where Innovative Ideas In Auto Are Born

https://www.asotu.com/

https://www.youtube.com/@asotu/

https://www.linkedin.com/company/asotu

Toma - "We care about our customers."

https://www.toma.com

https://www.linkedin.com/company/tomavoice/

Chapters

00:00 Intro to Mindy Williams

01:39 Falling into automotive by accident

03:47 What appointment setting teaches you

05:46 Handling objections like a pro

07:39 Why Mindy loves selling

10:00 Relationship-based selling

12:30 Using a calendar to build loyalty

14:34 Customer care beyond the bay

17:33 What parenting taught her about leadership

19:30 What makes CMA different

21:50 How to make your team feel appreciated

23:13 How to find joy in your job

25:41 Advice to technicians: speak up

27:46 Mindy’s take on work-life balance