For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded in 2013. He learned the importance of acquiring the right subscribers, those who stay for a while and generate lifetime value for the business.

The key, he says, was accurate, timely analytics to assess channels, creative, and promos. Finsi, his new company, provides those metrics, enabling merchants to predict a prospect's value over the long term.

In this episode, Andrei shares acquisition tactics, churn avoidance, product selection, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/subscription-pro-on-growth-churn-ltv

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com