In 2022, this market leader in door-to-door courier services with a presence in over 220 countries started working with influencer marketing - we’re talking about DHL Express! 
In this episode, Frida talks to Dan Crewe, E-commerce manager at DHL Express about how they got started with influencer marketing for such an unusual service as door-to-door courier services, the key success factors behind the strategy, and how DHL Express work with content and creatives to receive as high engagement as fashion and beauty brands in their influencer marketing. 
You’ll also learn about: 
<ul><li style="font-weight:400;">What it takes to create engaging content on social media for a durable service</li>
<li style="font-weight:400;">Why DHL Express chose to have branding as their main KPI </li>
<li style="font-weight:400;">Dan’s 3 best advice for getting started with influencer marketing for durable products</li>
</ul>

In 2022, this market leader in door-to-door courier services with a presence in over 220 countries started working with influencer marketing - we’re talking about DHL Express! In this episode, Frida talks to Dan Crewe, E-commerce manager at DHL Express about how they got started with influencer marketing for such an unusual service as door-to-door courier services, the key success factors behind the strategy, and how DHL Express work with content and creatives to receive as high engagement as fashion and beauty brands in their influencer marketing. You’ll also learn about: What it takes to create engaging content on social media for a durable service Why DHL Express chose to have branding as their main KPI Dan’s 3 best advice for getting started with influencer marketing for durable products

In 2022, this market leader in door-to-door courier services with a presence in over 220 countries started working with influencer marketing - we’re talking about DHL Express!&nbsp;
In this episode, Frida talks to Dan Crewe, E-commerce manager at DHL Express about how they got started with influencer marketing for such an unusual service as door-to-door courier services, the key success factors behind the strategy, and how DHL Express work with content and creatives to receive as high engagement as fashion and beauty brands in their influencer marketing.&nbsp;
You’ll also learn about:&nbsp;
<ul><li>What it takes to create engaging content on social media for a durable service</li>
<li>Why DHL Express chose to have branding as their main KPI&nbsp;</li>
<li>Dan’s 3 best advice for getting started with influencer marketing for durable products</li>
</ul>

Succeeding with Influencer Marketing for a Service w/ DHL Express

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
<ul>
<li>What does it take to stay culturally relevant in a fast-moving landscape?</li>
<li>What can brands learn from the creators who build communities, not just audiences?</li>
<li>How do you structure for creator-led growth?</li>
</ul>
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

Business

Marketing

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe. This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy. Each week, we unpack the real questions marketing teams are facing: What does it take to stay culturally relevant in a fast-moving landscape? What can brands learn from the creators who build communities, not just audiences? How do you structure for creator-led growth? Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

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