Researcher Alan Kay is widely credited for saying, “The best way to predict the future is to invent it.” Our guest Brian Woodring, CIO of Rocket Companies concurs, as he is part of a company that is currently trying to define the future of mortgages. Working with Salesforce, his organization is continually trying (and learning from) innovative ways to reduce costs, increase efficiency, and generate ROI. Hear how Brian and his team may not have a “master plan” but still succeed through discovery, feedback, and a consistent focus on customers.

Tune in to learn:

• Why there’s no “master plan” for growth in IT businesses (5:00)
• How did Rocket measure the progress of its digital transformation (14:45)
• The differences between an OKR and a key result (25:14)

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