Success Story with Scott Clary

➡️ If you liked the interview, please subscribe & leave a podcast review on iTunes!

https://podcasts.apple.com/us/podcast/success-story/id1484783544

For More Episodes Visit: www.podcast.scottdclary.com

➡️ About The Guest

As Chief Marketing Officer at Points, Danielle is at the helm of the Marketing team, which includes partner marketing, product marketing, brand & content, performance marketing and analytics & data science. She also leads the Business Operations functions, including customer and partner support, and product and promotions delivery. 

In her 20+ year career, she has been responsible for building and growing a number of successful marketing teams at national and global organizations. She builds deep, broad teams with wide brand/ performance/ revenue scopes. An expert in change management, she is also a trained negotiator and facilitator, who is skilled at building consensus and driving businesses forward. Her experience stretches across the worlds of entertainment, wireless, loyalty, retail and tech.

➡️ Show Links

https://www.linkedin.com/in/danielle-brown-7aaa3427/

➡️ Show Sponsor

Every Plate

Promo Details: everyplate.com & use promo code ‘successstory199’ ($1.99/meal & 20% off 2 orders)

America's best value meal kit delivering filling, familiar, pre-measured ingredients with simple recipes, at only $4.99/meal ($1.99 with the code). Flexible menus, plans and deliveries.

➡️ Talking Points

00:00 - Daniel Brown, CMO of Points

11:02 - Improv class to marketing leader.

14:42 - Managing the Covid disruption to office life.

22:47 - Teamwork and trust.

26:24 - Getting team buy-in.

32:17 - Using process for scaling & growth.

➡️ SUCCESS STORY PODCAST

Stories worth telling.

On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

Website: https://www.scottdclary.com

Podcast: https://www.podcast.scottdclary.com

YouTube: https://www.youtube.com/scottdclary

Instagram: https://www.instagram.com/scottdclary

Twitter: https://twitter.com/scottdclary

Facebook: https://facebook.com/scottdclarypage

LinkedIn: https://linkedin.com/in/scottdclary

➡️ If you liked the interview, please subscribe & leave a podcast review on iTunes! https://podcasts.apple.com/us/podcast/success-story/id1484783544

➡️ For More Episodes Visit: www.podcast.scottdclary.com

David Belsky, is the CEO and Founder of FlowerHire- a leading staffing and talent strategy firm serving the regulated cannabis industry. It has filled over 300 positions in 10 states since its inception in 2017. FlowerHire believes that the cannabis movement will continue to positively impact the human condition more than any other emerging industry in modern history.

David has been in recruiting since 2004, when he took a job at a technology recruiting and search firm, and moved his way up, helping take the company from a $10 million business to upwards of $200 million. In 2017, looking for his next challenge, he ended up resigning and took his experience to the legal cannabis industry, which ultimately led to him launching FlowerHire.

➡️ Show Links

https://www.linkedin.com/in/davidbelsky/

https://twitter.com/flowerhire

➡️ Show Sponsor

Every Plate

Promo Details: everyplate.com & use promo code ‘successstory199’ ($1.99/meal & 20% off 2 orders)

America's best value meal kit delivering filling, familiar, pre-measured ingredients with simple recipes, at only $4.99/meal ($1.99 with the code). Flexible menus, plans and deliveries.

➡️ Talking Points

00:00 - David Belsky, CEO of FlowerHire

04:29 - Why is there a lack of talent in cannabis?

12:09 - Why recruiting is such a difficult business model to succeed at.

18:11 - Is the cannabis industry “normalized” yet?

24:04 - The gig economy and cannabis.

32:31 - Who should work in cannabis?

38:38 - Things to think about before choosing to work in Cannabis.

➡️ SUCCESS STORY PODCAST

Stories worth telling.

On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

Website: https://www.scottdclary.com

Podcast: https://www.podcast.scottdclary.com

YouTube: https://www.youtube.com/scottdclary

Instagram: https://www.instagram.com/scottdclary

Twitter: https://twitter.com/scottdclary

Facebook: https://facebook.com/scottdclarypage

LinkedIn: https://linkedin.com/in/scottdclary

➡️ About The Guest

Raj is the founder of Startup Hypeman, a B2B marketing company that helps startups stand out to customers and investors and stand apart from competitors. They help scale B2B SaaS companies and make their story the only one that matters. He is here to share how he uses the art of storytelling to help businesses with branding and marketing strategies. He’s a regular contributor to Sales Hacker, has grown his own organization and works with F100/500 clients, and advises various entrepreneurs at startup incubators around the country.

Rajiv describes his style of marketing & sales as problem-based sales and marketing rather than product-based sales and marketing because they hone in on the problems that the buyer is experiencing. A good story changes how the buyer sees you- they differentiate you from the competitor and want to pay you what you’re worth.

For More Episodes Visit: www.podcast.scottdclary.com

➡️ Show Links

https://www.instagram.com/startuphypeman/

https://www.startuphypeman.com/

➡️ Show Sponsor

Vidyard - http://vidyard.com/scott (Free Vidyard Account)

Stand out with a marketing and sales tool that builds human connections with prospects and customers. Vidyard’s platform makes it easy to record, manage, share, and track all your videos, giving you the tools you need to drive more business.

➡️ Talking Points

00:00 - Rajiv ‘RajNATION’ Nathan, The Startup Hypeman

06:42 - Turning failures into lessons.

11:24 - Pivoting from career to entrepreneur.

13:42 - Why can’t organizations set up their own storytelling strategy?

18:39 - Why you need to think like an entertainer, not a sales rep.

23:04 - Tailoring your story.

28:49 - Perfecting your elevator pitch.

37:40 - Every startup’s a pro wrestler.

39:29 - Hamilton & sales.

49:58 - Lessons in sales & life from the Startup Hypeman.

➡️ SUCCESS STORY PODCAST

Stories worth telling.

On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

Website: https://www.scottdclary.com

Podcast: https://www.podcast.scottdclary.com

YouTube: https://www.youtube.com/scottdclary

Instagram: https://www.instagram.com/scottdclary

Twitter: https://twitter.com/scottdclary

Facebook: https://facebook.com/scottdclarypage

LinkedIn: https://linkedin.com/in/scottdclary

For More Episodes Visit: www.podcast.scottdclary.com

Over the years, Dietitian Nutritionist, Educator, Published Author, Mom and Health Enthusiast Ilana Muhlstein M.S., R.D.N. has become a sought-after weight loss expert. Ilana is an acclaimed public speaker and influencer and sits on the prestigious Executive Leadership Team for the American Heart Association. She has been lecturing for the Bruin Health Improvement Program at UCLA since 2013 and is a contributing writer for distinguished publications including The Journal of Obesity, and has been featured in the LA Times, The Washington Post, Reader’s Digest, SHAPE, Health and Women’s Health.

By the time Ilana was 13 years old, she weighed over 200 pounds and struggled with losing weight, emotional eating and diets that didn’t work. While most kids dream of becoming pop stars or famous athletes, Ilana's early inspirations were the knowledgeable registered dietitians she met every summer at fat camp. She became one herself the first chance she got and used everything she learned to lose 100 pounds. Since then, she's built a thriving private practice in Beverly Hills and helped hundreds of people lose weight happily--and keep it off.

Show Links

https://www.instagram.com/ilanamuhlsteinrd

https://www.ilanamuhlstein.com/

Books (Aff Link)

You Can Drop It!: How I Dropped 100 Pounds Enjoying Carbs, Cocktails & Chocolate–and You Can Too! - https://amzn.to/3x3As9T

Show Sponsor

https://www.bkacontent.com/success/ (1 Month of FREE Blogs)

BKA Content provides high-quality SEO content at affordable prices. No matter what type of on-page or off-page content you’re looking for, we can help.

Talking Points

00:00 - Ilana Muhlstein, Entrepreneur, Author & Educator

03:35 - Detriments of being overweight & Ilana’s story

06:13 - What stops people from changing their life.

20:57 - Some lessons for entrepreneurs starting their first business.

29:26 - Having a healthy relationship with money.

32:39 - The importance of mindset.

SUCCESS STORY PODCAST

Stories worth telling.

On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

Website: https://www.scottdclary.com

Podcast: https://www.podcast.scottdclary.com

YouTube: https://www.youtube.com/scottdclary

Instagram: https://www.instagram.com/scottdclary

Twitter: https://twitter.com/scottdclary

Facebook: https://facebook.com/scottdclarypage

LinkedIn: https://linkedin.com/in/scottdclary

For More Episodes Visit: www.podcast.scottdclary.com

Krabrin Bankov aka. Marketing Harry has only ever known entrepreneurship, starting his first digital marketing / social agency right out of school, and growing it to 7 figures, and quickly landing brand name, international clients. 

This was before Harry applied everything he was doing for his clients, to his own brand. Quickly rising through the ranks of Instagram business influencers, garnering a following of over 125k followers in one year, there is no other business account that has ever grown as fast as Marketing Harry’s account in the B2B niche.

Harry is a marketing genius, and one of the most prolific, impactful and successful marketers currently operating in the space. His strategy is replicable, and sound - which he’s shown through his growth of a highly competitive b2b niche, with social, graphic and informative content.

If you are in the B2B space and struggling with content creation, if you’re just getting started on Instagram or if you generally just want to listen to a brilliant marketing mind, this will be an episode for you. Harry currently is growing his agency entirely through word of mouth, with zero need for any sales, or marketing of his own, his agency is still growing exponentially, year over year.

Show Links

https://www.instagram.com/marketingharry/

https://www.marketingharry.com/

Show Sponsor

http://vidyard.com/scott (Free Vidyard Account)

Stand out with a marketing and sales tool that builds human connections with prospects and customers. Vidyard’s platform makes it easy to record, manage, share, and track all your videos, giving you the tools you need to drive more business.

Talking Points

00:00 - Marketing Harry, Instagram Marketing Specialist

03:30 - The importance of tribe & community.

04:24 - Harry’s entrepreneurial story.

15:10 - Secret to Instagram success.

21:13 - How to properly ‘teach’ on social.

26:13 - Optimizing your Instagram strategy.

28:46 - How to measure your performance and know if everything is working

34:28 - Advice for entrepreneurs.

SUCCESS STORY PODCAST

Stories worth telling.

On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

Website: https://www.scottdclary.com

Podcast: https://www.podcast.scottdclary.com

YouTube: https://www.youtube.com/scottdclary

Instagram: https://www.instagram.com/scottdclary

Twitter: https://twitter.com/scottdclary

Facebook: https://facebook.com/scottdclarypage

LinkedIn: https://linkedin.com/in/scottdclary

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top-rated Spotify podcast, Business School. 

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Show Links

https://www.instagram.com/sharransrivatsaa/

https://sharran.com/

Show Sponsor

https://getmr.com/ (25% Off Code: SUCCESS)

A 3-in-1 moisturizer, aftershave and better SPF made for men. The next best part of your morning, after coffee.

http://vidyard.com/scott (Free Vidyard Account)

Stand out with a marketing and sales tool that builds human connections with prospects and customers. Vidyard’s platform makes it easy to record, manage, share, and track all your videos, giving you the tools you need to drive more business.

Talking Points

01:51 - Why is more pressure, sometimes a good thing?

07:21 - Imigrant to entrepreneur.

23:38 - 10x-ing businesses.

25:27 - Sharran’s growth playbook.

28:00 - The importance of accountability.

37:09 - How to find the right mentors.

Michael is an entrepreneur, speaker, lawyer and founder/author of The Lonely Entrepreneur. Michael is considered the founder of not only a company, but an industry – rewarding individuals for healthy behavior. Michael left a promising law career to start IncentOne, the first company to provide rewards for healthy behavior. At the time, rewards in healthcare were not only non-existent – they were offensive. He was told over and over “we will never reward people for things they should be doing to be healthy.”

After bootstrapping for a decade, his company received a large private equity investment on October 15, 2008. Then the financial crisis hit. Ten years were gone in ten days. Bankrupt customers. Investment gone. Credit dead. Family dollars at risk. Angry investors. Family relationships on the brink. It would take two years of working 24 hours a day to save what took ten years to build. The perfect storm.

It was doomed. Or was it? Today, health rewards are everywhere, he sold IncentOne to industry innovator Welltok and his company is credited with creating the health rewards industry. What resulted was not only a business success, but the discovery of a unique method on how to thrive under the pressure, chaos and burden of being the entrepreneur. The Lonely Entrepreneur was born.

Show Links

https://twitter.com/michaelgdermer

https://lonelyentrepreneur.com/

Book Links (Aff)

The Lonely Entrepreneur - https://amzn.to/39vlpfg

Show Sponsor (25% Off Code: SUCCESS)

https://getmr.com/

Talking Points

00:00 - Michael Dermer, Founder of The Lonely Entrepreneur

00:55 - Career pivot, from law to founder.

04:27 - Early retirement… what’s next?

06:18 - Early entrepreneurial lessons.

12:13 - Thinking like an entrepreneur.

15:35 - How to get your first few customers.

19:27 - Four traits of successful entrepreneurs.

Bob Raleigh is the founder and managing partner of PathSight Predictive Science. Previously, he was CEO of Rockefeller Consulting and a longtime television executive at Carsey-Werner. He holds a PhD in psychology from Syracuse University.

In this podcast, we dive into his book, ‘The Search For Why’. In The Search for Why, Bob Raleigh provides a new model for how to understand human behavior, the fundamentals of why we do what we do. He draws on his experience in market research and public communication strategy and combines that with research in the social sciences, like psychology, cognitive and behavioral sciences, and anthropology.

The Search for Why covers topics like:

-Why so frequently people seem to act against their own best interests, both in politics and their personal lives

-How to better communicate with one another across political and cultural divides

-How to craft persuasive messages that meet people where they are, and listen to what they are saying back

-Ways you can apply this model to help build a better world, at a personal, social, and global level

-What influences our decisions, even when we don’t realize it

Show Links

https://twitter.com/raleigh_bob

https://twitter.com/PathSight

Book Links (Aff)

The Search For Why - https://amzn.to/3vVvlYU

Show Sponsor (25% Off Code: SUCCESS)

https://getmr.com/

Talking Points

00:00 - Bob Raleigh Ph.D., Founder of PathSight Predictive Science

01:45 - The culmination of 20 years of research and study

09:08 - Where did Bob’s journey start?

16:34 - The human interface, the most complex node

20:56 - Building out profiles to predict behaviors

24:24 - How do you use this information, ethically?

34:34 - Difference in prediction models, across countries

40:03 - Predictive models for job recruiting, culture and employment

Bonnie Marcus M.Ed, CEC, is a certified coach, speaker, host of the podcast Badass Women at Any Age, and author of bestselling The Politics of Promotion: How High Achieving Women Get Ahead and Stay Ahead (Wiley). She is a regular contributor to Forbes, among others. In her forthcoming Not Done Yet! How Women Over 50 Regain Their Confidence and Claim Their Workplace Power, Marcus combines practical advice and exercises in a guide that has no shortage of sass inspiring readers to conquer ageist limitations and own their careers. In this revelatory, inspiring, and savvy new book, readers learn how to keep any job, advance their career and do work they love defying all the ageist assumptions that suggest otherwise. Despite advances made by women in the workplace, pay inequity and underrepresentation in top positions are still a reality in 2021. And, unfortunately, the situation looks worse for older women across a variety of careers. Often, women over 50 face even greater hurdles to prove themselves despite talent and experiential wisdom to maneuver difficult situations with lasting impact. Acclaimed author, podcast host and sought-after coach, Bonnie Marcus, terms this “the double whammy of gendered ageism."

Show Links

https://bonniemarcusleadership.com/ https://twitter.com/selfpromote https://www.linkedin.com/in/bonniemarcus/

Book Links (Aff)

Not Done Yet! - https://amzn.to/3vEW1wP

The Politics of Promotion - https://amzn.to/3cIVp0B

Show Sponsor (25% Off Code: SUCCESS) https://getmr.com/

Talking Points

01:07 - Pivoting from corporate to entrepreneur

11:59 - Gender bias in the workplace

17:20 - Women in tech

20:48 - What is bias training and how can you implement it?

24:39 - Career advice for older women in the workforce

26:14 - Teaching through career stories

31:38 - Should you stay or should you leave (a toxic organization)

Zach Nadler is the CEO of VaynerSpeakers, a disruptive speakers bureau built to help the modern event planner, consulting with organizations hosting events to help provide speakers that will impact audiences in a meaningful way.

Prior to working with Gary, Zach worked at CAA for almost 11 years, managing politicians, athletes, nobel prize winners, F500 execs and… Gary Vanerchuck.

We dive into his career, his experiences working with Gary V, as well as some great tips to take on speaking as a hobby, or full time career both in person, and in the constantly evolving, virtual event landscape.

Show Links

https://vaynerspeakers.com/

https://twitter.com/zachnad

https://www.instagram.com/zachnadler

Talking Points

01:53 - Why did Zach get into managing talent?

06:59 - How did Zach get to know Gary Vaynerchuk?

09:52 - How professional speaking has evolved.

15:35 - What is the goal of VaynerSpeakers?

17:16 - How can someone get into paid speaking?

23:50 - What makes a great speaker?

25:51 - Covid & virtual events.

33:14 - How to master (virtual) public speaking.