Success Story with Scott Clary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, Yosef Martin, Founder of BoxyCharm, lifts the lid on the unconventional strategies he used to create a beauty subscription box with a cult-like following. Forget chasing fleeting trends – Yosef reveals the power of a truly exceptional product that resonates deeply with your audience.  This "product" extends beyond the box itself; it's about understanding what truly excites your customers.

Community as Fuel: When your community trends, you get noticed. Learn how Yosef leveraged BoxyCharm's community to strategically fuel trends and create massive buzz.

The Sneak Peek Masterclass: Remember the thrill of a sneak peek? Yosef mastered it, using targeted reveals to create hype for upcoming boxes. Precise timing triggered search spikes and discussions, turning algorithms into free publicity machines.

Beyond Selling, Building Relationships: BoxyCharm built relationships, not just sales. Yosef highlights the power of a relatable founder who connects emotionally. Consistent communication with a touch of humor became their unique brand language.

Customer Focus Wins: Growth isn't just about new customers. Yosef champions a customer-centric approach, urging businesses to obsess over all feedback. It's more efficient to retain existing fans than constantly chasing new ones.

Streamline for Success: Ditch endless meetings! Yosef advocates for focused discussions based on urgency. This frees up time to stay ahead of the curve. Understanding trends and features allows you to be the first to adopt new platforms, gaining a competitive edge.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/RRBkTIY0pHg?si=kBHj-7sYnFEpvmWZ

Apple: https://podcasts.apple.com/us/podcast/yosef-martin-founder-of-boxycharm-from-zero-to-%24500m/id1484783544?i=1000575813474

Spotify: https://open.spotify.com/episode/6vx7VOT7YhgXTlkZf7AMsu?si=768874c24e684acd

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, Kate Bradley, Founder & CEO of Lately.ai, breaks down the challenges faced by content creators and unveils Lately.ai's mission to make powerful content creation tools accessible to everyone.

Become a Content Machine: Lately.ai empowers individuals to develop a repeatable content strategy, transforming them into self-sufficient media companies.

Effortless Multi-Platform Content: Repurpose long-form content (podcasts!) into bite-sized pieces for various social media platforms. Lately.ai automates this with AI, maintaining brand voice while saving time.

AI for Everyone: The new Lately.ai targets creators without large marketing teams. This iteration aims to deliver 90% complete content, significantly reducing the manual workload.

The Gary Vaynerchuk Story: Kate shares her experience with social media icon Gary Vaynerchuk. Although not an ideal customer, his endorsement highlights the importance of validation from established figures.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/1XNqqUVohxs?si=rJort9cx6PNdTF0B

Apple: https://podcasts.apple.com/us/podcast/kate-bradley-founder-ceo-of-lately-ai-the-future/id1484783544?i=1000579382379

Spotify: https://open.spotify.com/episode/2hX5MVIUMHKZLqyD3y8cyB?si=9a9698bf263f4896

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

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➡️ About The Guest

Lisa Lutoff-Perlo is a leading figure in the cruise industry, having shattered glass ceilings throughout her career.  She began at Celebrity Cruises and steadily climbed the corporate ladder, holding positions in sales, marketing, and operations. In 2012, she became the first woman to oversee both hotel and marine operations for Royal Caribbean International, another brand in the Royal Caribbean Group.  Two years later, she made history again by becoming the first woman ever appointed president and CEO of a Royal Caribbean Group brand – Celebrity Cruises.  Under her helm, Celebrity Cruises flourished, boasting a team of 3,000 employees and generating an impressive annual revenue of $3.1 billion. 

➡️ Show Links

https://www.instagram.com/lutoffperlo/

https://twitter.com/LisaLutoffPerlo/

https://www.linkedin.com/in/lisa-lutoff-perlo/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Indeed - https://indeed.com/clary

Creator Science Podcast - https://podcast.creatorscience.com

NetSuite — https://netsuite.com/scottclary/

Heaven Hill - https://heavenhilldistillery.com/hh-bottled-in-bond.php

Backblaze - https://backblaze.com/story

DeleteMe - https://joindeleteme.com/success (Code: success)

BELAY - https://belaysolutions.com

BetterHelp - https://www.betterhelp.com/successpod

Eufy - https://eufyofficial.com/videolock

Miro - https://miro.com/successpod

1Password - https://1password.com/clary

➡️ Talking Points

00:00 - Introduction

02:18 - Proving Doubters Wrong

03:44 - Leading Under Fire

05:14 - Celebrity vs. Cruise Industry

06:54 - Characteristics of Effective Leadership

09:29 - Implementing Empathy in Leadership

12:54 - Balancing Technical Proficiency and Company Culture

14:00 - Lisa's Career Origin Story and Lessons Learned

21:52 - Supporting Emerging Women in Business

25:49 - Sponsor: Creator Science Podcast

26:36 - Debunking Myths about Women in Cruise Industry

30:13 - Benefits of Diversity in Business

33:56 - Coping Strategies for High-Stress Environments

39:26 - Embracing Change for Personal Growth

43:52 - Thriving in a 24/7 High-Stress Environment

47:45 - Key Insights from Lisa's Book

51:04 - Courage-building Advice for Entrepreneurs

52:39 - Advice for a Young Lisa

53:30 - Connecting with Lisa Online

54:01 - Defining Success

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, we dive deep with market research expert Janelle James to explore the critical intersection of diversity and inclusion (D&I) in the hiring process. Janelle challenges the notion of D&I as solely an HR initiative, reframing it as a strategic driver for innovation and market success.

Unconscious Bias: Janelle exposes hidden bias in hiring processes, urging companies to audit their practices for a more inclusive approach.

Diverse Perspectives Win: She shares a compelling story where her unique background led to a successful product launch, highlighting the power of diverse perspectives.

Beyond Numbers: Janelle emphasizes that D&I goes beyond quotas. It's about creating an environment where everyone feels valued and contributes their unique viewpoint.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/ErQhj44th2s?si=a-HiamAhdU-u1Gxk

Apple: https://podcasts.apple.com/us/podcast/janelle-james-senior-vice-president-at-ipsos-diversity/id1484783544?i=1000570831047

Spotify: https://open.spotify.com/episode/1GayYs0bZoeZq5E2tTj0s7?si=wi0rZOomQiCOuByAkLgI8Q

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, Sophie Watts, a Global Media Executive, dismantles traditional marketing and unveils the cutting-edge strategies of the Web3 revolution. Discover data-driven approaches, community-building secrets, and how Sophie crafts powerful marketing campaigns.

From Billboards to Bullseyes: Sophie exposes the flaws of million-dollar billboards and reveals how Web3 uses data for laser-focused marketing, prioritizing fan-first creative through "reverse engineering" projects.

Community - The New Powerhouse: Discord, Twitter Spaces, and organic community management with specialist interactions are key to Web3 marketing success.

Authenticity Over Budget: Organic social media advertising trumps traditional marketing. Learn how "Atomic Networks" allow for targeted marketing with minimal spending in Web3.

Marketing 101: Core marketing principles of audience understanding and authentic communication remain vital while prioritizing audience needs over ego-driven marketing is key.

The Future - Disruption or Evolution?: Sophie shares her perspective on the potential disruption of traditional marketing agencies in Web3 and her journey as a media trailblazer.

➡️ Show Links

https://successstorypodcast.com 

YouTube: https://youtu.be/mztJTPjBFPw?si=hxf4-EbEH3DUfyvW 

Apple: https://podcasts.apple.com/us/podcast/sophie-watts-executive-chairperson-at-metacurio-creating/id1484783544?i=1000570353404 

Spotify: https://open.spotify.com/episode/75k2fttLmRV1cuqlfPeR1p?si=1fe8dbfb2c6b4bd4 

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com

➡️ About The Guest

Guy Kawasaki is a Silicon Valley legend, renowned for his role as Apple's original chief evangelist. An entrepreneur, investor, and best-selling author, Guy's insights on innovation, marketing, and technology continue to ignite audiences and inspire businesses worldwide.

Guy Kawasaki is an iconic figure in Silicon Valley. As Apple's chief evangelist, he helped popularize the Macintosh computer, sparking a revolution in personal computing. A venture capitalist, advisor to Google, and trustee of the Wikimedia Foundation, Guy's impact extends across multiple industries. He's the author of 16 best-selling books, including The Art of the Start, Enchantment and Think Remarkable, and currently serves as the chief evangelist for Canva. Guy's infectious energy and innovative spirit continue to inspire audiences around the globe.

➡️ Show Links

https://www.instagram.com/guykawasaki/

https://twitter.com/GuyKawasaki/

https://www.linkedin.com/in/guykawasaki/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Kajabi - https://kajabi.com/success (Code: success)

Indeed - https://indeed.com/clary

Creator Science Podcast - https://podcast.creatorscience.com

NetSuite — https://netsuite.com/scottclary/

➡️ Talking Points

00:00 - Introduction

02:12 - Stage to Podcast

04:21 - Writing Woes

09:33 - Honest Feedback

12:07 - What Makes You Remarkable?

15:59 - Growth, Grit, and Grace

21:14 - Reshaping Capitalism

27:31 - KPIs that Matter

30:13 - Customer Creation

36:13 - Passion vs Paycheck

40:16 - Finding Your Passion

47:57 - Sponsor: Creator Science Podcast

1:07:54 - Imposter Syndrome: Why Women

1:17:45 - Guy's New Book Unveiled

1:22:20 - Becoming Remarkable: Step One

1:25:09 - Measuring Grace

1:25:36 - Future of Writing: AI and Authorship?

1:36:04 - Connect with Guy Kawasaki

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, commercial real estate titan Bob Knakal dives deep into his illustrious career, exploring how the industry has dramatically transformed over the decades. He shares his passion for the business and offers valuable lessons for aspiring professionals.

Shifting Landscape: The industry transitioned from second careers to attracting young graduates.

Tech's Double-Edged Sword: Increased productivity but fewer properties sold (NYC).

Passion Ignited: Fascination with buildings and problem-solving fueled Bob's love for commercial real estate.

Demystifying the Deal: Bob walks us through a commercial real estate transaction, from market analysis to client negotiation.

Relationship is King: Cultivating strong relationships is key in a competitive market for "top-of-mind awareness."

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/QTg2sizLWOw?si=t4YONCgSfNG0rKSW

Apple: https://podcasts.apple.com/us/podcast/bob-knakal-rk-real-estate-selling-%2421-billion/id1484783544?i=1000647191130

Spotify: https://open.spotify.com/episode/4BUdGx3dYY1i5XribDyth7?si=8fa75748e1e64d2a

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory 

In this "Lessons" episode, Joe De Sena, the inspirational founder and CEO of Spartan, dives deep into the strategic use of personal branding to not only build a loyal following but also navigate immense business challenges. De Sena shares his experience growing Spartan into a global phenomenon and the roadblocks he faced during the pandemic. Learn how he leveraged content creation and social media to overcome adversity and emerge stronger.

Content Consistency is Key: De Sena emphasizes the importance of creating consistent content, recommending a strategy to create every single day and stay top of mind with your audience.

Learn & Connect Through Podcasts: De Sena highlights podcasts as a learning tool for refining your ideas and fostering connections with your audience.

Pandemic's Impact on Spartan: Spartan faced a brutal blow during the pandemic as lockdowns forced race cancellations and significant customer refunds. While still recovering, Spartan is emerging stronger with De Sena's resilience and brand-building efforts playing a key role.

➡️ Show Links

https://successstorypodcast.com 

YouTube: https://youtu.be/jByyHRNz7jo?si=9BZRZH44N1HwAUOD 

Apple: https://podcasts.apple.com/us/podcast/joe-de-sena-founder-and-ceo-of-spartan-the-spartan-mindset/id1484783544?i=1000646622769 

Spotify: https://open.spotify.com/episode/1BtMY9Qq5U9XHBMEU3aAA8?si=on0tGwpWSaCPneQh4adMnA 

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com

➡️ About The Guest

Gabrielle Judge, also known by her online handle "Anti Work Girlboss," is a former tech worker turned content creator who champions a new approach to work. Disillusioned with the traditional 9-to-5 grind, Judge left her tech industry job to focus on achieving work-life balance and financial freedom through alternative income streams.

Judge has become a social media personality known for promoting the concept of "lazy girl jobs." These are methods for making money that don't require the long hours and intense commitment often associated with corporate careers.  She shares her insights and strategies – from side hustles to building a remote career –  across various platforms, including TikTok and LinkedIn. By encouraging others to reconsider the traditional work model, Judge has carved a niche for herself as an advocate for creating a more flexible and fulfilling work life. 

➡️ Show Links

https://www.instagram.com/gabrielle__judge/

https://twitter.com/GabrielleJudge_/

https://www.linkedin.com/in/gabrielle-judge/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Kajabi - https://kajabi.com/success (Code: success)

Indeed - https://indeed.com/clary

Creator Science Podcast - https://podcast.creatorscience.com

NetSuite — https://netsuite.com/scottclary/

➡️ Talking Points

00:00 - Introduction

02:08 - Lazy or Driven?

02:42 - Trauma and Transformation

06:45 - Embracing Creativity Through Control & Comfort

09:38 - The Lazy Girl Job

16:42 - Exposing Ups & Downs in Gabrielle’s Journey

21:54 - Moving On From 9-to-5’s

25:13 - Atelic Work vs. the CEO Rat Race

30:25 - Red Flags for Creators

39:29 - Sponsor: Creator Science Podcast

40:16 - Monetizing Creativity

43:22 - Content Creation Systems: Gabrielle vs. Scott

47:47 - Passion in Content Creation

50:28 - Income Generation from Content Creation

54:55 - Press, PR, and Staying True

1:01:52 - Indie Influence: Small Following, Big Impact

1:04:33 - Knowing When to Quit for Creation

1:10:50 - Balancing Between Online and Personal Identity

1:12:52 - Creator Boundaries and Privacy

1:19:33 - Wisdom for Young Creators

1:26:03 - Defining Success

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, John Assaraf, Founder and CEO of NeuroGym, talks about the complexities of the human mind for personal growth and success. John also sheds some light on strategies for navigating high-risk situations, understanding fear and uncertainty, and leveraging the evolutionary layers of the brain.

Navigating Risk with Confidence: Gain valuable insights from John's extensive coaching experience as he shares practical advice on managing fear and making bold decisions, even amidst uncertainty.

Understanding the Brain's Evolution: Explore the layers of the human brain and how they influence our thoughts and behaviors, from the instinctual reptilian brain to the imaginative neocortex.

Overcoming Limiting Beliefs: Discover techniques for rewiring your brain and overcoming limiting beliefs, empowering you to align your thoughts with your goals.

The Power of Commitment: Learn the transformative impact of unwavering commitment in achieving your aspirations, and how to cultivate it effectively.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/zJ6aBjZUxEs?si=5AdnPWwOj9m-Mxij

Apple: https://podcasts.apple.com/us/podcast/john-assaraf-founder-ceo-of-neurogym-unlock-your/id1484783544?i=1000565371212

Spotify: https://open.spotify.com/episode/5ahj21JhY4mTTbE5JDOQI9?si=978ohR_LR4e-yEfdsWXzoA

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary