Welcome to episode #28. This week, we'll be talking about content marketing and how your jewelry brand can leverage it successfully. More specifically:

• What's content marketing, and how is it different from other types of marketing you're doing?

• What are the common types of content marketing?

• How do you know that content marketing is right for your business?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #27. This week, we'll be talking about which jewelry marketing tactics are working now. More specifically:

• A look at Q1 so far and what's changed

• What to focus on in your business

• Tips to take action

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

This episode is a RE-ISSUE of Episode #9, which went live on October 24, 2022. Now that we've completed our series on email marketing, we thought it would make sense to reshare this episode all about growing your list. Let us know what you think!

This week, we're talking all about email marketing for jewelry brands. We cover:

• Why is email marketing important?
• How to start and grow your email list.
• Tips for gathering and utilizing information about your email subscribers.

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #26. This week, we'll be talking about the benefits of segmentation and A/B testing in email marketing and why you should consider trying some of these more advanced email tactics. More specifically:

• What's segmentation, and how can you start taking advantage of it?

• What's A/B testing, and how can you implement it?

• What are some other more advanced ways of optimizing your email marketing?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #25. This week, we'll be talking about how you can get more consistent with email marketing as a jewelry business owner. More specifically:

• Why consistency matters for email marketing

• Consistency means putting together a content calendar and considering your storytelling/messaging

• Get comfortable with email metrics, so you get comfortable with consistency

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #24. This week, we'll be talking about the importance of an automated email welcome series as well as other email automations to consider. More specifically:

• What is a welcome series, and why is it important?
• Welcome series best practices
• Other key automations to consider

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #23. This week, we'll be sharing an introduction to email marketing. More specifically:

• Why email marketing is so important
• How to get started with email marketing
• What makes a good email

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #22. This week, we'll be talking about product pages on your ecommerce website. More specifically:

• Why product pages are so important
• What a product page should include
• How updating your product page can increase conversions

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #21. This week, we'll be sharing some conversion-boosting strategies for your ecommerce website. More specifically:

• What to do about abandoned carts
• Why average order value (AOV) matters and how to increase it
• Why returning users matter and how to get shoppers to come back

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #20. This week, we'll be talking about your ecommerce homepage and how to drive traffic to your website. More specifically:

• Why is the homepage so important?
• Homepage best practices.
• Tips for driving traffic to your website.

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.