Welcome to episode #19. This week, we'll be talking about the best practices for structuring your ecommerce website and creating a user-friendly navigation. More specifically:

• How should you approach structuring your ecommerce website?
• How should your website navigation function? What are the best practices?
• What steps can you take to improve your navigation?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #18. This week, we'll be sharing an intro to ecommerce analytics. More specifically:

• How to access your website's analytics.
• What are KPIs, and which metrics are most important?
• What the numbers mean and how you can use them to adjust your strategy.

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

We're taking a break this week, and we hope you are too! However, we did want to take a moment to wish you a happy holidays and to thank you.

Laryssa and I started our collaboration at the start of 2022 with the goal of educating designers and also building community - for ourselves and the designers we hoped to work with.

While Success with Jewelry has changed form over the course of the year, we're excited about where we are at now - a podcast and community to share resources with you. And we have ideas for 2023 that we are very excited about.

Thank you so much for listening, for supporting us and being a member of our community. We are looking forward to connecting more in the new year!

Welcome to episode #17. This week, we're sharing an "intro to ecommerce". Are you hoping to streamline your D2C strategy in 2023? Then you'll definitely want to make sure your ecommerce storefront is working for you. The next few episodes will be all about ecommerce for jewelry brands, and this episode will serve as a foundation for the content ahead.

We're here to help you optimize your ecommerce store, and we're going to talk about:

• What's different about selling your products online vs. in person?
• What are the ecommerce platforms available, and what are our opinions on them?
• What are the must-have elements of an effective ecommerce shop?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #16. This week, we're talking all about what you should be focusing on now, after Black Friday-Cyber Monday weekend. We'll be covering:

• Promoting ready-to-ship products
• Reaching out to top clients
• Promoting your retailers

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #15. This week, we're talking all about content planning for jewelry brands. We'll be covering:

• Where should you be sharing content?
• What should you be posting? And how can you keep track of your posting schedule?
• Aligning your content.

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #14. This week, we're talking all about our favorite time-saving tools and platforms. We'll be covering:

• Why it's important to embrace marketing tools and how they can help you
• What are some of our favorite time-saving tools and platforms?
• How to choose which one to adopt

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #13. This week, we're talking all about planning to optimize your marketing efforts.

• How to get started
• Setting goals and objectives
• Creating your plan

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #12. This week, we're talking all about influencer marketing for jewelry brands.

• What does the influencer marketing landscape look like in 2022?
• Is influencer marketing worth it?
• When should you consider it for your brand?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #11. This week, we're talking all about public relations for jewelry brands.

• What is public relations?
• How do you get started?
• Some tips for doing your own and the reality of hiring an agency.

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Links/brands mentioned in this episode:

Harwell Godfrey heart charms - https://www.nationaljeweler.com/articles/11262-harwell-godfrey-launches-latest-charitable-pendant-at-new-york-fashion-week

Diamonds Do Good bracelets - https://www.diamondsdogood.com/

Marla Aaron vending machines - https://marlaaaron.com/pages/the-vending-machine