From stylist to manager to multiple salon owner to executive chain director, Michael Cole has helped over 1 million salon professionals breakthrough to a more prosperous career. Today Michael will be sharing with you the habits to being a top 6 figure hairstylist.

For a free 6 figure stylist download: https://view.flodesk.com/pages/622541789b7136a9e313da40

Top Take-aways:

1. Allow yourself to be mentored & seek a coach.

2. Vet your coach out, and make sure they are knowledgeable in where you want to be.

3. Get really clear on your goals.

4. Strive to be debt free in your 30’s.

5. Put money in your retirement & aim to have a million by your 40s.

6. When your income increases, don’t increase your expenses.

7. Once you take income minus expenses and then pay taxes, the income of a W2 compared to self employment is identical.

8. Transitioning from commission to suite to salon ownership is becoming a really successful model.

Find Michael here: https://instagram.com/michaelcole_summit?igshid=YmMyMTA2M2Y=

SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey

Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

As a global award-winning colorist and stylist, Chrystofer Benson walks us through the evolution of his accomplishments, learning lessons, and what has led to his ongoing successes in the hair industry.

Get access to our Hair Tour Bundle: http://ambrosiacarey.teachable.com/p/hair-tour-virtual-bundle

Top Take-aways:

1. Sometimes others see in you what you don’t see in yourself

2. Check in with yourself on what you feel is best for you rather than worrying what others think.

3. You can emulate people by what you watch & see.

4. Have confident humility within your craft.

5. Be willing to pay it forward.

6. There are so many ways each can find success in this business. Find what ignites your fire.

7. Surround yourself with people where it doesn’t feel like work.

8. Set goals that scare you.

9. Recognize that everyone has days that are really tough, and you can always go back to what you’re grateful for.

10. Champion the people who have taught you, & give credit where they deserve.

Follow for more: https://instagram.com/cbensonhair?igshid=YmMyMTA2M2Y=

https://instagram.com/haircbc_pro?igshid=YmMyMTA2M2Y=

SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey

Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

For Coaching, Courses, and Community, visit the website: Ambrosia Carey | Stylist Educator

If you’re wanting to work on set, session style, even work Hair-shows as a platform artist, keep listening. We have Jessica Warburton with us, sharing how she joined as a guest artist with leading color brands, as well as huge productions, such as Picard and The Mandalorian.

Grow your marketing skills: https://ambrosiacarey.teachable.com/p/socialmarketing

Get a 7 day trial to our membership page: https://ambrosiacarey.teachable.com/purchase?product_id=3680618

Key Take-Aways:

1. Being honest & true to what you need in this industry will help guide you.

2. Make education a priority.

3. Don’t be afraid to reach out & offer to help a person or brand you want to work with.

4. Find a good work culture where your dreams are supported.

5. Find your lighthouse, a good mentor will guide you.

6. Practice boundaries, but be tactful with them.

Find Jessica on Instagram: https://instagram.com/hairhunter?igshid=YmMyMTA2M2Y=

Our Instagram: https://instagram.com/successfulstylistpodcast?igshid=YmMyMTA2M2Y=

Sponsors:

SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey

Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

Ready for a salon marketing strategy that brings your hair salon more clients & traffic? In this episode Ambrosia Carey is breaking down the Top 15 marketing mistakes beauty professionals make, and how to start correcting right away.

For an in depth course on marketing: https://ambrosiacarey.teachable.com/p/socialmarketing

For referral links including your own FREE Beacons landing page: https://beacons.ai/ambrosiacarey

Key Take-Aways:

1. Strengths, weaknesses, opportunity, threats

2. Most common marketing mistake for a lot of hairstylists is not understanding their target market.

3. Don’t spend all of your time on Instagram, think of it as fast food.

4. Spend time of Pinterest. A live pin can stay active for up to 2 years.

5. Have a different strategy in different platforms.

6. Removing emotions from making business decisions can bring a new purpose.

7. Think of Instagram as fast food, posts only last 24-36 hours, whereas Pinterest lasts up to 2 years

8. Narrow your marketing efforts to 2 platforms. I social media, 1 SEO.

9. Spend 3-6 months using 1 search engine & 1 social media account & get to know them well.

10. Choose 2-5 KPI’s & check on a weekly basis.

11. Build up your community & invite cross-promoting

12. 59% of business generated on averages comes from email marketing.

13. Take advantage of keyword research.

14. Send a survey to clients to get feedback from time to time.

15. Check your billboards…aka website, links, landing pages to make sure they’re up to date.

Let’s work together on your marketing strategies with a 1:1 One-on-one personalized sessions | Ambrosia Carey - | Stylist Educator

Sponsors:

SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey

Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

Get a 7 day free trial to our subscription page: https://ambrosiacarey.teachable.com/purchase?product_id=3680618

Let’s hang on social! https://instagram.com/successfulstylistacademy?igshid=YmMyMTA2M2Y=

Do you own a salon or thinking of opening your own? Ambrosia Carey & Constance Robbins tell their side of salon ownership & what advice they have as their salon has evolved.

Get lifetime access to our Marketing course here: https://ambrosiacarey.teachable.com/p/socialmarketing

Key Take-aways:

1. Don’t let your fear of failure keep you from what you could bew doing.

2. Growth in your career doesn’t always mean you need to go through struggle.

3. Setting better boundaries removes a lot of stressors.

4. A salon structure should fit the goals of the owner.

5. Being a successful hairstylist doesn’t mean you’ll be a successful salon owner.

6. Build a community of other salon owner friends.

7. Not all businesses are the same. What works for one might not work for the

Find Constance here: https://instagram.com/constancerobbins?igshid=YmMyMTA2M2Y=

Our SSA Community here: https://instagram.com/successfulstylistacademy?igshid=YmMyMTA2M2Y=

Sponsors:

SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey

Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

If you are a hairstylist or salon owner interested in becoming an educator, you won’t want to miss this episode. We get to sit down with the International Sales Director of Truss Professional, Lucas Pontes, who tells us just exactly what makes a great educator.

Get 20% off all Truss Professional products with code: TrussAmbrosia here: https://storetruss.com/

Learn how to market your brand, grow your business, make more money, and diversify your income: https://ambrosiacarey.teachable.com/p/socialmarketing

Key Take-aways:

1. There is no perfect formula, but knowing how to engage, make eye contact, and answer questions is huge.

2. Share tips, secrets; don’t be afraid to share mistakes and what you learned to fix it.

3. Present with a beginning, middle, and end. Most importantly speak from the heart.

4. When looking to be an educator, attend classes from people you look up to.

5. Find out what you like that each educator does, and make it your own.

6. Education and stage presence is nothing but repetition.

7. Learn how to read your audience.

8. Stop recording during a class. Right then record yourself reading and listen back.

9. Practice in your own salon. Start with friends or staff.

10. Post what you’re doing, focus on Hairstylists.

11. Know who you are and what you want to be, it always helps to be a specialist.

Sponsors:

SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey

Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

Hairstylists, have you ever undercharged a client? Maybe you’ve offered a salon discount for a service when you had an opening in your day. In todays episode, we will be covering how & why we need to stop emotionally discounting, as well as where you can start now!

Get our Hair Tour Bundle here: http://ambrosiacarey.teachable.com/p/hair-tour-virtual-bundle

Enjoy 10% off SalonScale using code Ambrosia10 here: https://salonscale.com/ambrosia-carey

Access to 7 day FREE trial to our SSA Society page: https://ambrosiacarey.teachable.com/purchase?product_id=3680618

Key Take-Aways:

1. Setting policies & organizing can be challenging to us creates.

2. Loving what we do & making connections adds a layer of difficulty when up charging.

3. It’s even harder if you’re independent or solo hairstylist as you can’t blame the prices on anyone else.

4. Develop a new relationship w/ how we think about pricing & organization

5. Get a coach to be on the other side & help you.

6. There are other ways that we can add value without discounting the service.

7. What other areas of business can you align with someone else to offer collaboration?

8. Success is found within service, not strategy.

9. You’re either getting paid, I’m gaining exposure, I’m stepping into growth, or I’m choosing to serve.

10. Focus on your craft. What is it suffering & how can you improve?

11. Once it starts with a thought, write it down & then speak it out.

Sponsors:

SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking. Get 10% off w/ code Ambrosia10  https://salonscale.com/ambrosia-carey

Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

Want to build your salon clientele? Maddie is a commission hairstylist who built her business during the pandemic using an effective hair care routine with her simple retail strategies. Listen in to find out how!

Get this FREE 6 figure hairstylist download: https://view.flodesk.com/pages/622541789b7136a9e313da40

Take-aways:

1. Courses and coaching with Successful Stylist Academy helped a ton

2. Teach through using your retail

3. Show and tell will help you sell

4. Show clients where to apply, place it in their hands, and let them feel it

5. Create a unique hair care routine for everyone.

6. Share routines and why on social media.

7. Inform clients about practicing healthy habits.

8. Set goals

9. Offer a contest or giveaway

Find Maddie here: https://instagram.com/maddieraestyle?igshid=YmMyMTA2M2Y=

Sponsors:

SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey

Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

If you’re a hairstylist or salon owner, you probably know the importance of having clear cancelation policies. Join us as we talk further on how we handle policies in our salon & what we’ve learned.

Get extensive salon marketing tools inside Social Marketing Mastery: https://ambrosiacarey.teachable.com/p/socialmarketing

Key Take-always:

1. No shows will happen, laying out policies is crucial.

2. Communicate clearly with clients throughout touch points of services.

3. Make sure you get consent to charge in some form.

4. How much time do they have to cancel? Is there a deposit involved? When do they need to cancel by to receive their deposit back

5. Send reminders, to avoid no-shows.

6. Have your cancellation policy and personalization and confirmations.

7. Make sure you have healthy boundaries surrounding your cancellation policy.

8. Have a back up plan.

Sponsors:

SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey

Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com

Build your salon clientele and learn marketing ideas to book your hair styling business. Hang out with marketing consultant, Ambrosia Carey & educational director, Drea Lecher in this episode of actionable steps.

For a deep-dive in marketing tactics watch this course: https://ambrosiacarey.teachable.com/p/socialmarketing

Key Take-always:

1. Referral program to offer to existing clientele. *Hot tip, offer a % not $ off

2. Promote your must have add-ons.

3. Partner with a local influencer or blogger. *hint, they’re two separate people.

4. Expanding your community reach

5. Bring new concepts & inspire your clients to build a stronger connection.

6. Send hand written cards

7. Having interactive touch points for your clients

8. Google my business profile

9. Incentive through social media check-ins & ask for reviews.

10. Plan out a content shoot

11. Give back to your community with philanthropy work.

12. When promoting your salon, focus on local reach only.

Sponsors:

SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey

Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com