If you’re fighting cravings and blaming your willpower, this episode reframes everything you’ve been taught about food and self-control.Cravings are not a discipline problem — they’re biology. Sugar isn’t the enemy. Dysregulated insulin is.In this episode, we unpack why cravings are driven by insulin crashes, not sugar itself, and how stress, poor sleep, under-eating, skipped meals, high cortisol, and nervous system safety play a far bigger role than willpower ever could. You’ll learn why “sugar-free” and artificial sweeteners can worsen cravings, how sweet taste alone can spike insulin, and why satisfaction matters just as much as fullness.We explore the difference between blood sugar crashes and true biological cravings, why old diet science keeps you stuck, and how food communicates safety (or danger) to the nervous system. You’ll also learn how balanced meals, proper timing, and hormone regulation quiet food noise — without restriction or removing foods you love.Key takeaways:• Cravings are signals, not flaws• Sugar is not the problem — insulin is• Stress, sleep, and under-fueling matter as much as food• Sweet taste alone can spike insulin• Being full is not the same as being satisfied• Balanced hormones create effortless intuitionIf this episode challenged what you’ve been taught, there’s a free Hormone Reset Guide available. Comment “HORMONES” wherever you’re listening to receive it.This conversation isn’t about control — it’s about understanding your body and working with it instead of against it.Listen to more episodes at www.makepeacewithfood.com/podcast or subscribe to me on Spotify, Podcast, and YouTube so you never miss an episode!Join my Facebook Community: www.myfoodfreedomlifestyle.com Work with me: www.sherryshaban.com/transform Go deeper: www.makepeacewithfood.com Share your biggest takeaway and tag me on Instagram, Facebook, TikTok, LinkedIn