What if you reimagined the norms of your industry? Said no to the conventions that don’t work for you and worse, kept your business from being profitable?

People will say it can’t be done, that the industry model exists for a reason, you’ll never get clients, and on and on.

But what if breaking out of the mold meant you could actually produce your best work for your clients?

There are opportunities to do things differently from how everyone in the industry does it. If you allow yourself to explore, you may find a better way of doing things. Or a way that fits you better, something you enjoy. This can be your most exciting opportunity to build something really special and unique.

In this Summer Quickie, I’m revisiting a conversation from Episode 25 with Rachael Wonderlin of Dementia By Day.

Rachael is one of those people who stared her industry in the face and said, “I don’t think this is how it needs to be.” She saw a better way and wasn’t afraid to try something new and figure it out on her own.

Tune into this episode to hear:

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