Companies of all sizes and sectors have committed to net-zero emissions targets, but getting there is not straightforward. Measuring carbon dioxide output is tricky, carbon markets are fragmented, and the quality of offsets varies hugely. Michelle You, co-founder and CEO of Supercritical, is on a mission to help companies better measure, reduce, and remove carbon emissions – and her first target is the tech sector.

Tech doesn’t attract as much criticism regarding emissions as some other sectors, but Michelle argues that tech companies emit more than the airline industry. She and Azeem Azhar discuss Supercritical’s approach and methods.

They also explore:

@Azeem

Further resources:

Decarbonization by the Numbers (with Michele Della Vigna)  – Exponential View Podcast, 2021

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