Superhuman Selling

For today’s solo episode, we’re diving into one of my favorite topics: prospecting! This seems crazy, I know, because prospecting and lead generation are two very common pain points for business owners. We’ve been taught to push through and trained to only use our masculine energy to succeed. But I have found that leaning more into the magnetizing energy of the feminine is much more powerful and feels so much more aligned with who I am.   Listen on to this episode to learn outreach strategies that work and the most important things to remember when developing the right mindset for success. I share actionable steps you can take today and the tools you need to continue to grow in this area.   Show Notes: [1:37] - How do we have more fun prospecting and sell more from the feminine? [2:56] - Prospecting and lead generation are two common pain points in sales. [4:06] - There is not just one way to do this. Lean in and do it in a way that aligns with you. [5:58] - Elyse shares what she loves to do and how she leans into this for lead generation. [7:10] - Take a look at where your ideal client is spending time. [8:15] - Pitch to the people who will make this a win-win for the both of you. [9:46] - There are different approaches you can take when reaching out through DMs. [11:24] - The personal approach can reach the right people. [13:17] - Take the time for quality outreach instead of bulk copy/paste. [14:57] - Referrals are also very effective to your current clients and customers to spread the word to others who need what you’re selling. [15:58] - Referral techniques do not need to be pushy. Just ask. [18:02] - Think about all of this as magnetizing rather than forcing. [19:11] - What things can you do to get yourself out there and magnetize people? [21:09] - Focus more on who you are being rather than what you are doing. [22:36] - When you are thinking separately from your goal, you are acting out of scarcity. [24:02] - Elyse explains models of reality that prove how your energy works for you. [26:07] - Be attached to what you are claiming for your life but you don’t get to decide who or how. [27:20] - It is not our job to micromanage the process. [29:24] - Reward yourself for activity rather than results. [32:08] - Know your numbers and motivate yourself. [34:34] - When it feels heavy, put it down. Pick it up when it feels lighter. [36:49] - Even short breaks when things feel heavy can impact your energy. [38:28] - The 50k Club is ready for application, so send Elyse a DM. [39:12] - There will be a deep dive into prospecting through She Sells All Access.   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page Register for the Sedona Retreat with Elyse

This is certainly a unique episode as I am recording this while travelling. That said, it is a special episode as well because the content is powerful. Today we are starting the discussion on honoring your desire. The fact that I’m travelling at all is a testament to why it is important. Oftentimes we let the voice in our head tell us we aren’t worthy of the things we want or our misunderstanding of how money works will cause us to avoid the things in our hearts. But that’s not how it works. So let’s talk about the three things you need to know about your desires and how leaning into the unknown is exactly what you need to do to honor them. I am surely an example of decisions making absolutely no sense but I can also confidently say that because I’m following my desires and intuition, I am fulfilled and excited for what the future holds.   Show Notes: [2:04] - Elyse is currently on the road and working with a client who is honoring her desires. [3:56] - As you honor your desires, life gets better and better. But we are conditioned to believe that we aren’t worthy. [5:02] - Oftentimes we let that voice in our heads tell us that we don’t deserve the things we want. [6:24] - It is sad to know that there are women who know something is right for them but don’t understand the vibrational energy of money. [8:27] - Scarcity mindset is caused by conditioning. Allowing in more is a discipline. [9:54] - Incrementally allow things in for yourself. [11:21] - The client Elyse is seeing has taken the leap to show that she is worthy of the things she wants. [12:52] - Your desires will always lead you to something better. [14:37] - Sometimes, your desires do not make logical sense. [16:00] - You won’t see the way things will fully play out until you take action. [16:21] - You can trust your desires. [17:11] - Over time, we lose trust in our desires based on power and trauma. [18:29] - Elyse admits that she didn’t trust herself just a few years ago and thought if she gave in to her desires, she would lose control. [20:10] - Spending more money is not the point. Elyse shares how sometimes the thing you really want isn’t the glitzy glamorous thing. [21:19] - Your desires will always make sense in reverse. Your brain thinks but your heart knows. [22:30] - You typically won’t have the budget and will need to go out on a leap of faith. [23:49] - Elyse shares one of her recent desires that doesn’t seem to make sense. [25:24] - The money will come when you take action. [26:54] - We can thrive when we lean into the unknown. [27:27] - If Sedona is a desire of yours, trust that desire. It will make sense when you take action.   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page Register for the Sedona Retreat with Elyse

This episode is very unique. Recently I’ve mentioned that I’ve hired a new coach and that she is a shaman. Well, today’s episode is actually a part of one of our coaching sessions. It wasn’t intended to be an episode but as I gained so much knowledge and clarity, I knew I had to share. So, welcome to the show, Dr. Marie Mbouni. Marie works as a shaman and coach for some very well known entrepreneurs and Silicon Valley leaders. She is trusted by people whose names you are likely very familiar with. Marie grew up in Africa and always felt called as a healer. Through her journey, she went to medical school and became an anesthesiologist and built a solid and enviable career. But she felt burnt out, overworked, and overall unhappy which led to her leaving all of it behind and pursuing her healing work full time as a shaman and consciousness coach. This coaching session is all about reclaiming your power. I hope you have as many ah-ha moments as I did as we learn what personal power is, how to trust yourself and intuition, and how to reclaim your power rather than force it.   Show Notes: [2:59] - Marie left a career in traditional medicine to pursue what she was called to do. [4:17] - Elyse shares a story about her 3 experiences with skin cancer. [6:25] - Her most recent experience with cancer created a strong feeling and calling for her to contact Marie. [7:32] - Through her sessions with Marie, Elyse realized how much power she was still giving away to other people. [8:50] - Get registered for the retreat in Sedona at ElyseArcher.com/Sedona. Marie will be there! [10:50] - Elyse and Marie begin a coaching session together. [12:04] - You have to define what lack and limitations mean for you. [13:29] - As you navigate through the idea of power and awareness, you realize it’s an alive concept. [13:59] - If you are not present, you are not in your full power. [15:10] - The center of power is the solar plexus. That center is influenced by other things, specifically childhood experiences and trauma. [17:18] - With children, make them feel the power of having a choice. [19:31] - The power of a good CEO is to inspire others and give them power. [20:44] - Sometimes we give our power away. This is not a bad thing if we are aware that we are doing it but otherwise it could cause a wound. [21:30] - If you don’t know you are giving away your power, it is codependency. [22:44] - Many people will fight for their power back but it’s from a place of shame rather than working to reclaim it. [25:07] - Elyse admits that she did this for a long time without knowing she was. [27:03] - Marie and Elyse discuss Imposter Syndrome. [28:10] - What you believe about yourself and your self talk impacts your power. [30:41] - How are you different from the patriarchy? How are you treating other women? [32:00] - How are you treating your own masculine energy? [33:22] - You can choose to embrace others’ ideas but where is that coming from? [35:26] - You can be swayed by other people’s energy as if it is an attack. [37:08] - My healing is your healing. Your healing is my healing. Our healing is all healing. [41:42] - Elyse shares the cards she has been pulling in The Journey of Love. [43:25] - Marie offers to work on intuition with a pendulum activity in the Sedona retreat. [46:01] - Marie and Elyse end the coaching session with a breathing exercise.   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page Register for the Sedona Retreat with Elyse

Have you ever read the book Rocket Fuel? If so, you already have a good idea as to what a visionary is and what an integrator is. If not, don’t worry, today’s guest perfectly defines each one. Today is all about the moment I discovered I needed to hire an integrator. As visionaries, we have a million ideas and we want to do everything at once. But we don’t always like the details. I found myself doing everything in our business because we weren’t prepared for growth. Sound familiar? I connected with Angela Greaser who has literally transformed our business and life in a short amount of time.   Angela Greaser is the co-founder of All the Ops along with her husband Dan. She has served as the right hand for some entrepreneurs you may have heard of like Cathy Heller and Sheri Salata. With a background in Education Administration, Angela took her skills to the online marketplace as a freelance marketing specialist and graphic designer. The administrative part of her brain quickly kicked in as she worked closely with entrepreneurs and founders who were brilliant at their craft but had serious holes in their operational strategy. Angela pivoted her services to include operations where she truly finds her "zone of genius."   In today’s episode, Angela shares her journey and what it means to be an integrator. And more importantly, she describes the positive change an integrator can have on your business, just like she has had on mine.   Show Notes: [2:49] - Visionaries have creative ideas but don’t always love the tedious business work. That’s where the integrator comes in. [5:28] - Angela shares her background as a teacher and working in a non-profit. [8:40] - Angela shares the story of meeting someone who changed her life in line in Walmart. [10:59] - She started moving into the online space and eventually left her full time job. [12:30] - Working with children prepared her for working with clients who are unfamiliar with the process. [14:10] - Information is at your fingertips and you can say yes to something new. [15:23] - There are different compartments in business, like the visionary and the integrator. [17:26] - There are also implementers who are assistants that manage things. Angela describes the difference and how integrators level up the vision. [19:00] - It is the job of the integrator to fill in the holes and problem solve. [20:25] - As an entrepreneur, you must be very self-aware and know what you need support in. [22:09] - Angela gives an example of how she takes things off of the visionary’s plate so they can continue to serve their audience. [23:40] - If someone can do something for you, they should be. You shouldn’t have to do everything. [26:20] - Your clients and customers are coming to you for the product or service you offer. They aren’t coming to you for business tasks. [27:57] - Get very clear and confident about your core values. Know what you want and you can lead a team. [29:38] - What do you value more? Action or perfection? [31:12] - Clear communication with bringing on team members is crucial. [32:46] - Give yourself grace. Your core values and priorities might change. [35:05] - Angela has a podcast about sales and shares how she found herself on this completely different path than she expected. [37:32] - How can an integrator help with sales? Angela is passionate about bringing the outcomes together with the strategy. [39:40] - Angela explains her mission and how this process is actually very spiritual. [41:33] - It is important to have a foundation. Angela helps business owners find balance. [42:55] - We will all be out of jobs if we don’t care about the outcome. [45:33] - We are all so different and have different strengths and skills. We need to lift each other up.

Connect with Angela: All the Ops Website LinkedIn  |  Instagram Sell Me Something Good Podcast Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page

In one of my all-time favorite interviews, today’s guest shares an absolutely powerful message. By sharing her personal journey from feeling less than enough to enjoying every moment, Tracy Oswald drives home the importance of vulnerability and being fully present. This episode is one you’ll want to listen to again and again to boost your confidence in speaking your mind, embracing your emotions, and showing up in your life and business as yourself. Tracy Oswald is the coach for Gen X corporate women who want to call the magic back into their lives by being more and doing less. Tracy is a national keynote speaker, and host of the podcast, Defending Lady Macbeth, the show for every woman who was ever told; you are too much, too loud, or too ambitious. Tracy is also the VP of Sales Learning & Development for LOCALiQ, part of the USA TODAY network. In other roles there, she designed and taught client-facing marketing labs across the country as well as hosted The Growth Lab podcast for USA TODAY. Tracy has an active following on LinkedIn of 7,500+ and encourages you to connect with her there.   Show Notes: [1:56] - Welcome to the show, Tracy! [2:52] - Elyse and Tracy discuss an impactful quote: “Everything is not as it seems and fortune favors the bold,” from Sleep No More. [5:31] - What Tracy has learned is what we see in life is up to us to dig deeper. [7:02] - Tracy shares her background in sales and her understanding of human nature. [8:18] - Describing her career, Tracy was very successful but never really felt like she was doing things right. [9:34] - In her career, Tracy shares that she did not have meaningful relationships with people and work was her identity. [10:58] - Dealing with emotions was a struggle for Tracy and she had a hard time being vulnerable. [12:23] - How did things start transforming for Tracy? [13:38] - Tracy describes how she was afraid of taking the next step because of her fear of doing things wrong. [14:57] - In her experience with Sleep No More, Tracy felt like she could let her guard down because she had a mask on. She was present with her emotions. [16:24] - Referring to a quote on her LinkedIn, Tracy admits that she would never have been able to write that ten years ago. [17:47] - Being vulnerable allowed her to start speaking up. The more she spoke up, the more people listened, and the more confidence she had. [19:04] - When she started focusing on the moment and being fully present, things started happening without her working for them. [19:50] - The real work is not checking things off your list. It is being fully present. [21:08] - When your brain is working in a fight or flight state, no real profound realizations are going to happen. [22:57] - What were the results for Tracy making this shift? [24:46] - Everything we do is for the emotional pay off. [25:43] - Tracy hosts the podcast Defending Lady MacBeth for women who are told they are too much, too loud, and too ambitious. [27:06] - Being in a male-dominated field can cause many women to hide emotions. [28:27] - Now, Tracy says what is on her mind even if it makes someone uncomfortable. [30:20] - Tracy says yes every time when someone asks for assistance. She wants to show up for all women. [31:15] - Start off by speaking out a little bit at a time. Test the waters. [33:16] - We think that time is something that is outside of it. But all we ever have is this moment. [35:06] - Time is not something we need to control. Strip away the to-do list and be present. [37:53] - There are better ways to get where you want to be than putting in too much effort.   Connect with Tracy: LinkedIn  |  Instagram Defending Lady MacBeth Podcast Defending Lady MacBeth Episode 24 with Elyse Archer Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page

Oftentimes we don’t allow ourselves the things we truly want. And even more often are the times we don’t even know we’re doing that to ourselves. In today’s solo episode, we’re talking about how the good in your life will come when you allow it. This is an important concept because it really goes against the things we’ve been taught. We are told that it is selfish to want certain things or experiences or because of our learned relationships with money, those nice things aren’t for you.    But take a moment to think about your self-worth. Sometimes it is not the need for a new script or sales funnel. Upleveling your self-worth and the amount you’re willing to allow will cause a ripple effect of amazing opportunities to flow into your life. So listen on to this episode of She Sells Radio for my three steps to notice your resistance and take the right actions to feel good. How good are you willing to let life get?

Show Notes: [1:47] - A client texted a photo to Elyse that inspired the topic of this episode. [2:52] - Your income will never exceed your level of self-worth. [4:29] - The magic happens when you uplevel the amount you’re willing to allow. [5:58] - Referring to a recent episode, Elyse realized that her heaviness was a mirror of something she needed to work on. She didn’t realize what she wasn’t allowing. [7:32] - You know you’re in a higher vibrational place, the things you want will come in really fast. [8:12] - Challenges are always preparing you for your next uplevel. [8:56] - The first step is simply to notice. We live most of our lives in unawareness. [9:44] - Elyse explains why you should notice your money rules. [12:28] - Your desire for nicer things or experiences is not selfish. [14:08] - Notice where in your life you are not allowing the things you want. [15:34] - It is so difficult to decide what is most important for your time. [17:02] - Elyse shares why she scaled back on work to spend time with her son because that is where she was experiencing the most resistance. [18:27] - Generate clients when you are being yourself. This could be a challenging reframe for you, like it was for Elyse. [19:53] - Because she wasn’t allowing in the possibility of working less, she hadn’t realized the impact it would have on her business. [22:23] - The next step is to create belief systems that support you. DM Elyse for a link on how to rewire your belief systems. [24:21] - Money always shows up to support your expansion. [25:16] - With money, use the word “invest” and not “spend.” [27:07] - To overcome her blocks and rules with money, Elyse had to anchor herself in the idea that she deserved to spend the money on the things she wanted. [28:10] - People who have the things they want, allow themselves to have them. [30:01] - Looking back on an experience with a photographer, Elyse shares the lesson she learned in how unwilling she was to have the thing she wanted. [31:16] - The third step is to relax and focus on feeling good. [32:44] - Your emotions are telling you what vibrations/frequencies you match with. [33:56] - Look outside less and look inside more. [34:51] - Negative emotions create friction and resistance. [36:32] - When you feel good, you will match with what you want.  [38:04] - When Elyse started shifting her emotions, huge life and financial uplevels were allowed. [39:20] - Once you allow it in, the opportunities will come in fast.   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page

In today’s solo episode, we are diving deeper into a concept that is so important in today’s world. On She Sells Radio we talk a lot about mindset and our relationship with money. But with that knowledge, how can we shift from scarcity selling to abundance selling?   We’ve all been there, including myself. We need to hit a monetary goal in order to pay our bills. We need to make a specific sale to achieve validation. Sometimes, we can make that important sale. But oftentimes, we will feel pushy, desperate, and like we are just not good enough. That’s where scarcity selling comes from: the energy that you just aren’t enough. But abundance selling is a completely different concept and, put simply, it works. Not only does it work, but you will feel more authentic, more fulfilled, and more validated than you ever did when depending on money to provide that fulfilment.   There’s more to come on this topic. You asked and I’m answering. Many women have reached out to say that one of their biggest struggles is shifting to abundance selling. So listen on to get started and understand how scarcity selling could be hurting you and your bottom line.   Show Notes: [1:55] - In a recent survey that Elyse conducted, one of the biggest hang ups that women shared was scarcity mindset. [3:19] - Elyse has been in the scarcity mindset before when in corporate sales. [4:12] - Shifting from scarcity selling to abundance selling generated more sales and clients for Elyse. [5:13] - Scarcity selling comes from the idea of never being enough. [6:33] - It is common for people to set monetary goals for the purpose of validation. [7:26] - Sacrificing your integrity to hit a number is not sustainable. [8:59] - With abundance selling, clients close themselves. You still ask for the sale, but the energy is different. [10:12] - When people are coming from a place of “must,” clients will find the money. [11:27] - Because you are being natural, you can just be with your clients and have a conversation. [12:27] - When in an abundance selling mindset, your energy is pulling and inviting. [13:34] - Abundance selling comes from the mindset of being more than enough. [15:09] - Be grateful for every interaction and redefine success. [16:18] - When you validate yourself by being authentic, your energy draws people in. [18:39] - How can you shift from scarcity selling to abundance selling? Care about what but not how. [20:00] - Developing a healthier relationship with money is crucial. [22:31] - Money comes from a variety of different channels. [24:45] - Notice how abundant you are in all areas. Where is your resistance? [25:54] - Elyse encourages you to think of receiving the money you need in the same way you breathe. [27:12] - Ask the questions you need to get answers. [28:40] - Keep your pipeline full. Elyse explains why this is important. [29:51] - Follow up with everyone you connect with on social media. [31:17] - Remember the law of compensation. How much demand is there for what you do? How good are you at what you do? How difficult would it be to replace you? [32:55] - Think about the amount of money you want to earn. How can you put out 10 times the amount of value out? [34:01] - You always have what you need to get to the next step. Focus on what’s at hand. [35:50] - Reach out to your current customers and past customers to find out what is of value for them.   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page

It has been a while since I’ve done a solo episode and there’s no better time than now. So many things have been happening in my life lately and it goes to show how when things slow down it’s because it’s about to speed up! In this episode, I share some life changing decisions that have been made and the lessons I’ve learned along the way. These decisions were hard to make only because I wanted to be in control. But when I surrendered to the natural cycle of things and realized that I don’t need to know the next step, it all fell into place perfectly. Remember, you get to claim what you have in your life but you don’t claim how or when. And when you’re on the right path, doors will open.    Show Notes: [3:01] - Elyse announces that she is moving and that she has a new mentor. She also has openings for private coaching. [4:36] - This year has been great, but there were months that Elyse had slow energy. [6:05] - Elyse was able to achieve a lot this year including the ability to retire her husband early. [8:17] - Things slow down before they speed up. Know the slowness is temporary. [9:54] - What did Elyse focus on during this time to help her through? [11:30] - Elyse and her family are moving and she is excited but it is bittersweet. [13:12] - Although not necessary to move yet, Elyse and her husband felt called to move sooner. [15:54] - Elyse describes the loan experience this time around in buying a new home. [17:04] - Mortgages are not designed well for entrepreneurs. [18:40] - Things will not always pan out the way you think it’s meant to. [19:57] - When you get a clear no on something, you focus on prayer and meditation. [22:20] - Elyse discovered a bank statement loan but had an issue with the lender. [25:35] - Finally, Elyse became frustrated and gave up trying to figure it out and make something happen. [28:29] - The “right” place was taken but Elyse trusted that the better one was meant for her. [30:27] - What else is possible might be better than what you think is the only option. [31:39] - Hold yourself to a higher standard and have higher standards for yourself. [33:24] - Give yourself permission to live the life on your vision board. [36:54] - Elyse hired a shaman and has three coaches that she works with. [38:33] - She has wanted to hire her for a while, but was not called to do so. She had a health issue that was a clear message that she needed deeper healing. [39:50] - Elyse shares one of her daily affirmations and experiences after using it. [43:12] - When you open yourself up to spirituality, you may have seemingly strange experiences. [44:31] - The shaman Elyse is working with knew immediately the scarcity mindset that Elyse grew up learning. [47:00] - She describes a trance her shaman put her in to find something that needed healing. [49:50] - The shaman saw everything Elyse saw in her vision. [51:36] - Get the help, mentoring, and support you need for every part of your life. [53:04] - What is holding you back from your next level is likely not what you think it is.   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page

Today’s episode is all about an important topic that we haven’t talked about enough yet on She Sells Radio. That is female leadership. The fact of the matter is that no matter who you are, leadership can be challenging. And it can take many different forms. Maybe you are being called to a leadership role. Maybe you’ve recently been promoted to leadership and just aren’t feeling confident. Or maybe you own your own business and although it might be a small team, you are still not sure how to lead yourself and others. And let’s not forget that leading a household is also a true leadership role. When I thought about this topic, I knew I needed Kim Skouras on the show.   Kim Skouras is the Chief Operations Officer at The Impact Partnership located in Kennesaw, GA. Over the last 25 years, Kim has spent her career focusing on leading people and the building process. She spent 15 years working in the banking industry and in 2011, joined the Impact Partnership to build out the operations of what is today, a top financial marketing organization. Impact helps independent financial advisors become household names in their communities through strategic marketing and innovative products. Kim truly believes that the success of every organization includes a positive and talented team directed by sound process. She serves as a business coach to top financial advisors across the country. She builds plans and works alongside them to successfully scale their business and take their team, process and most importantly, profitability, to the next level.   In what has turned out to be one of my all-time favorite interviews, Kim shares her journey and all the ups and downs she has faced. She opens up honestly and with such appreciated candor and her unique perspective is certainly one that needs to be emulated: that leaders are learners.   Show Notes: [3:43] - Kim shares the beginning of her journey into leadership and how she found herself in her current position. [5:05] - Before digging into leadership development, Kim explains what her job entails. [6:15] - Show up curious. Leaders come alongside people and lift them up. [7:12] - Elyse comments on this new perspective of leadership that Kim presents. [9:03] - The mindset of furthering relationships with team members will make all types of conversations more comfortable. [9:34] - Women have a sixth gear: intuition. This is what sets a female leader apart. [11:18] - Elyse admits her current challenge in a leadership role and Kim agrees that avoiding hard conversations is certainly a struggle. [13:46] - When we give someone a “soft place to land,” we take away the discomfort that may actually cause change. [15:32] - Kim walks through her approach to starting difficult conversations to remain understanding and relatable. [17:11] - When your values and beliefs are out of alignment with a team member’s, it is important to follow your intuition and make changes. [18:44] - Kim shares the lessons she has learned as a woman in a male dominated industry. [20:40] - Kim recommends a powerful book called How Women Rise. [21:43] - Kim notices that her male counterparts never apologize for taking up space. [23:41] - Elyse appreciates Kim’s candor and different perspective on women in leadership. [25:43] - Kim went through cancer and shares the biggest lesson she learned through that journey: do not procrastinate. [28:50] - Every one of us has something in our hand. That is your gift to turn around and give back. [30:25] - Kim and Elyse compare leadership to giving. [31:53] - Personal change and leading yourself all starts with gratitude. [34:02] - Part of growth is surrender. [34:54] - Leaders are learners. You have to continue to grow and find mentors and coaches. There’s no end point to your learning.   Connect with Kim Skouras: LinkedIn  |  Instagram   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page

Building a personal brand is a topic I absolutely love because it is all about the business of YOU. Whether you are an established entrepreneur or in the dreaming phase of launching your business, this topic will always be relevant. I feel this to my core, that selling or building a business without authenticity is not going to lead to living your best life. That’s why I have invited Dr. Robyn Graham to She Sells Radio today.   Using the power of brand strategies Dr. Robyn Graham helps multi-passionate women find their second phase and become entrepreneurs. She helps them build personal brands and launch businesses with solid foundations for long-term brand and business success. Robyn also helps her clients find clarity, confidence, and connection and identify their niche and ideal audience to create brand messaging that builds relationships that convert to profits. Using her six pillars of brand strategy, Robyn helps her clients build brands that stand out, attract clients, and make an impact while following their callings. Robyn’s work includes brand marketing strategy, business coaching, branded photography, professional headshots, and fine art photography. She is also the host of The Second Phase Podcast and enjoys speaking on the value of brand marketing strategy and personal branding.   In this episode, Dr. Robyn Graham takes us on her journey from pharmacist to entrepreneur. She lays out all the common mistakes and confusion as well as the keys to building a strong personal brand that will attract the right clients to your business. She is an expert of all things branding, so listen on to learn from the best.   Show Notes: [2:48] - Robyn left the “safe” route as a pharmacist to pursue her passion for photography. She describes her upbringing and background. [4:58] - Initially, Robyn said yes to every client and discovered what people really needed: branding. [6:29] - Elyse agrees that lack of clear branding is a common mistake. [7:50] - There is a difference between your brand, branding, and brand identity. [9:15] - Interactions and engagement from others can indicate how people are perceiving you and your brand. [10:45] - How can you build an emotional connection with your audience? [11:50] - Without clarity, we can’t have confidence. [12:31] - Where your values, visions, and passions align is where your purpose is. [13:28] - Make sure everything you say and do are aligned with your values. [15:02] - We have to own who we are and be content with who we are. [17:05] - You have to be yourself authentically to “sell without selling.” [18:13] - The biggest problem Robyn sees is when people create content to mimic what is popular rather than what reflects their own personal and authentic brand. [21:12] - Robyn explains why social media is not something she needs to do. [23:19] - The most important piece is alignment. Don’t give away your power. [27:16] - What is it about a storefront that attracts you to go inside? This logic applies to online branding as well. [28:33] - You cannot go wrong when you hire a coach.   Connect with Dr. Robyn Graham: The Robyn Graham Website The Second Phase Podcast The Female Entrepreneur Insider Facebook Group Instagram  |  Facebook  |  Pinterest  |  Clubhouse  |  LinkedIn   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page