Superhuman Selling

“Financial independence is a birthright. We just have to know how to claim it.” Thanks to our guest today, Mel Abraham, we are taking the steps to understand how to do just that. I am thrilled to have Mel on She Sells Radio today because of how much of an impact he has had on me personally. I have always been good at making money, but in full transparency, I haven’t always been good at managing it. I began working with Mel as my financial coach and I am feeling so much more confident and am learning more everyday.    Mel helps business owners and entrepreneurs build meaningful businesses so that they can have more profit, fans, and freedom. His principles help customers become raving fans and create fulfillment from a business that is congruent with your values, in alignment with your higher vision, and connected to all stakeholders at an emotional level. He helps bring people’s dreams out of the darkness and see the light again. He is a globally recognized thought leader, financial expert, best-selling author of the book The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans, and Freedom, and a highly ranked podcaster.   Something I admire about Mel is that he works with some of the top entrepreneurs in the world, but still always puts his own family first. As you listen to this podcast, you will feel inspired and driven to invest in your future in a way that brings you fulfillment now without sacrificing what’s really important.

Show Notes: [1:39] - Elyse admits that in the past, she was good at making money but not good at managing it. She hired today’s guest as a coach. [4:09] - Mel explains that many CPAs look back at what has already been done which doesn’t do any good if you don’t look at what’s possible for the future. [5:34] - Sharing a story about raising his son as a single father, Mel illustrates how he changed his trajectory. [6:52] - Mel’s son drew a picture of his dad standing in front of computers with phones in each hand. This was an eye-opening experience for Mel. [8:24] - There is no work-life balance. Mel explains that we need to be on a search for harmony rather than balance. [9:29] - Elyse connects with Mel’s story as she takes a look at her developing relationship with her son. [11:32] - The core principle Mel teaches is being able to clearly answer the question of “Why?” [12:27] - “How do you know when you’ve crossed the finish line if you don’t know where the finish line is?” [13:40] - When Mel moved his son as the priority over the dollars, everything fell into place. [14:34] - What is your definition of success? Your own idea of success is what will be fulfilling to you. [16:13] - Instead of always looking at the cost of things in your business, consider how much of your life it costs you and determine what is worth that investment. [17:04] - For Mel, he took the time to determine the intolerables to make appropriate business boundaries for himself and his son. [18:16] - Many people will compromise so much of their lives for money. [20:33] - Elyse and Mel discuss the simple strategy regarding investment that has been successful for them. It is simple, but not always easy. [21:50] - Think about the message you create for yourself when you invest in your future with the leftover income each month instead of investing in yourself first. [22:54] - Mel explains the 50% percent rule and how it works, especially in an online business. [24:28] - If you follow the 50% rule, you have the opportunity to create a lifestyle for the future. [25:30] - Your dollars are the best employees when you invest and build wealth. Make it work harder for you than you did to earn it. [26:24] - Mel advises that if you don’t understand something completely, do not invest in it no matter how good it sounds. [28:51] - From an advisor’s stand point, are they giving you the best investment for a client or a suitable investment? Get the right person who has your vision in mind. [30:28] - Don’t be afraid to ask questions. If you aren’t sure where to go to ask, go to Mel’s podcast and he will help. [32:17] - The qualities that Mel looks for in an advisor are 1) have the heart of a teacher; 2) they understand your vision and buy into it; and 3) they need to have the soul of a servant. [33:38] - Mel’s number one piece of advice is to believe in the possibilities and don’t delay. [34:51] - What would Mel’s son’s drawing look like now?


Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page   Connect with Mel: The Affluent Entrepreneur Podcast The Lifestyle Wealth Calculator Mel Abraham’s Home Page YouTube  |  Facebook  |  Twitter  |  LinkedIn  |  Instagram

What an amazing journey these 100 episodes have been! I am thrilled to have you here and so grateful for listeners who have been here since day one and those who are just joining us. Today’s episode is a little different. Normally we are all about business, sales, and entrepreneurship, but there’s more to bringing in money than you might think.    Throughout my life, I’ve learned some really important lessons and they all impacted my relationship with money, my level of happiness, and my mindset. By impacting those parts of me, these lessons have also led to my success as a business owner and by sharing them, my clients are also experiencing success.    You never know who needs to hear what you have to say. I hope this episode touches your heart, motivates you to level up, and inspires you to stick around for another 100 episodes.

Show Notes: [2:47] - Elyse is speaking from the heart today and sharing five life lessons for this 100th episode celebration. [3:27] - The first is “All the money in the world does not matter if you are not happy.” With her clients, Elyse works on relationships with money. [5:02] - Money will not make you happy. It is very helpful and of course we want a lot of it, but searching for money to make you happy is not how it works. [6:04] - A lot of the clients that Elyse works with are high achievers who put a lot of pressure on themselves to earn more money each month. [7:01] - From experience, Elyse shares that working harder to make more money each month does not create happiness. She had to do a lot of work with a coach to help change her relationship with money. [8:03] - The reason we want certain things is because of how we think we will feel once we have them, but you can create that happiness from within. [9:37] - We need to learn how to discipline our minds and our thoughts to create thoughts that make us feel happy about our lives. [11:14] - Elyse poses high level, thought-provoking questions that will challenge how you view your happiness and relationship with money. [12:37] - The second lesson is “You can heal anything.” [13:34] - Elyse shares how she used to view how she helped clients and how she has shifted her mindset for more meaningful results in something she’s passionate about: healing. [15:12] - We all have trauma that has developed core wounds. How does this affect us as adults? [16:18] - Elyse describes her experience with inner-child work that she has done that she was skeptical about initially but that turned out to be extremely transformative. [17:44] - If you want to take your business to the next level, you have to do the healing work. [18:37] - Elyse believes that we are all given experiences in order to learn lessons from them later. [19:40] - A lot of Elyse’s problems in life have been caused by not trusting her body. Having lived through an eating disorder, a miscarriage, and sexual assault, she has had a lot of healing to do. [20:49] - She never thought she would heal from these experiences, but Elyse is confident that you can heal anything. [22:01] - The third lesson Elyse provides is about money. If you want to bring in more, focus on how you show up. Level yourself up. [23:16] - Filter everything through the lens of the person who shows up the right way and the money will follow. There isn’t a perfect playbook. [24:33] -The fourth lesson has been so healing for Elyse: Be yourself. Don’t gloss over on this one. [26:07] - You have to buy into yourself before others buy into you. Elyse shares something that she had been afraid to share about herself in her career. [27:46] - As Elyse has learned to shift her relationship with God as her first go-to rather than a last resort, everything has changed for the better. [29:03] - For those who may be afraid to be open about something, take a scroll through Instagram for like-minded profiles and see how they are crushing it. [31:10] - There are unexpected benefits of showing up and saying what you believe because you never know who needs to hear it. [32:34] - Above all, Elyse’s fifth lesson is to focus on love. [33:38] - “What would love do now?” Filtering through this lens will solve it all. [34:57] - When we shift into the creative plane from the competitive plane, you are in an abundance mindset. [36:20] - We’ve got so many exciting things coming up with powerhouse guests. Elyse encourages you to suggest a guest that would be great to have on the show. [37:37] - Never hesitate to reach out to Elyse as she loves to hear how an episode impacts you.

Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page   Book Recommendations: The Science of Getting Rich by Wallce D. Wattles The Little Soul and the Sun by Neale Donald Walsch Feeling is the Secret by Neville Goddard

This week on She Sells Radio with Elyse Archer, Elyse is talking with Michelle Koert, founder of P Corp, a lifestyle design program to thrive in all areas of life. Michelle has 26 years of leadership experience with IBM, Google, and running her own global concierge company. Today, she’ll share things beyond the surface--physical, emotional, and financial health.    Michelle hit burnout somewhere 10 years into her corporate career. She hit a wall and chose to take a sabbatical. She found there was a culture, across all of her corporate jobs, of ‘work, work, work.’ The responsibility falls on the individual to take the time they need, that’s where she comes in now. Michelle traveled the world experiencing a plethora of other cultures, and what she found was in direct contrast from what she was experiencing.    As women, Michelle notes, we don’t take the opportunity to ask. When she did, she found the results to be incredible. She believes that more companies are looking for a variety of experience and the ones Michelle had became invaluable--her communication style and her ability to connect with people on a deeper emotional, compassionate level. She found that her femininity returned to her work.    One thing that struck Michelle deeply on her sabbaticals was the sense of community. She was able to experience cultures where a woman would have a close group of lifelong friends that would be there for each other regardless of any circumstances. Michelle brought that philosophy back to Silicon Valley by creating a personal board of advisors. Replicating that tight-knit dynamic with a counsel results in a better work-life flow.    Michelle’s lifestyle design program, P Corp (which stands for Personal Corporation) does just that. It’s about how you want to live your life now. If you were on your deathbed, are you happy with the work you’re doing now? It’s a level of stepping back and being intentional, realizing that you don’t have to live in a hamster wheel if you don’t want to. We have an amazing opportunity right now--we have a clean slate. It’s about creating an environment that is nourishing and sustainable. How do you last the next 100 years in the place you are now? Sometimes it takes change, but now is the time to make them.    Email Michelle at [email protected] to get a complementary discovery call and her Board of Advisors Deck to learn how to build your own with intention and direction.    LINKS   [email protected]

Welcome back to She Sells Radio with Elyse Archer! Our guest this week is Julie Ciardi, a former Fortune 500 marketing VP turned multi-passionate entrepreneur. She is the podcast host of IGNITE Your Side Hustle. Julie believes that there has never been a better time for women to create an additional income stream that is aligned to her passions and purpose on this planet. If you’re looking to make some bold moves, you won’t want to miss today’s show!   Julie found herself at the top of the corporate ladder as a vice president in a Fortune 500 company, making a good, stable amount of money, and was the primary breadwinner in her household. However, even though she had a comfortable place to be, she was stuck in what she thought she should be, and that wasn’t leaving her feeling fulfilled. Making the leap to doing her own thing was certainly difficult. Especially as a woman, Julie found herself battling fears of high risks and guilt. But once that idea was firmly planted in her soul, she knew she had to do it. There was a two and half year journey to leave corporate. Many women hesitate because they aren’t sure of the ‘right’ way to do it, but Julie reminds us that there is no right way, and you have to decide what’s right for you. For Julie, she and her family downsized--because it’s not about the money you make, it’s about the money you keep. That allowed her to take a step back and commit to her exit strategy.    Many women Elyse works with say they’re afraid to take action because they fear that if it doesn’t work out the way they thought it would, then their dream is gone. Julie shares with us that it’s okay to try something and move on from it to the next step. As you move towards what you thought was your ideal situation, you may come upon an opportunity to have everything you’ve ever wanted, and all you have to do is take it.    Julie curated the stand-out, break-out formula. It’s about understanding who you are, what makes you tick, and what is unique about you, then bringing that to the table no matter where you are. The courage to that, Julie says, was priorities. It was a willingness to take the leap, no matter what. Committing to what matters most to you over everything else is how you get there. That means being okay with saying ‘no’ to things. When you set boundaries and have self-worth, the true value is found. Another big part of the formula is a certainty. Having a crystal clear goal and understanding that you know where you’re going and why can create a burning desire. Success comes from that drive--when you have that, you’ll show up every time and you’ll achieve what you want to achieve. From there, the money flows. Consistency is another aspect of the formula. Everyone wants things to happen faster than they’re going to happen. Success doesn’t happen overnight, but breakthroughs do. But, you have to put in the time to get that moment. Feeling flatlined happens and that’s where people stop. But that’s right before the breakthrough!    LINKS   https://julieciardi.com/ https://www.instagram.com/julieciardi/

Today on She Sells Radio, Elyse is sitting down with Erin Hatzikostas to talk about elevating your business through radical authenticity. Erin is a former Corporate CEO turned Professional Pot-Stirrer. She's the CEO & Founder of b Authentic inc, and a best-selling author, TEDx speaker, career coach, nationally-published thought-leader, and podcast co-host of b Cause with Erin & Nicole. In February of this year, Erin released her first book, You-Do-You-ish: Unleash Your Authentic Superpowers to Get the Career You Deserve.    Erin spent her first 22 professional years in the corporate world, stepping into huge roles and finding massive success. Just as she was at her best, she had the itch to do something new. When she made the announcement that she would be leaving her position at her corporate job, many of her colleagues commented that they would miss her authenticity. This was a lightbulb moment. Erin wasn’t just walking around with an uninhibited version of herself, it was an intentional effort to be authentic. She had learned to use authenticity as her secret weapon--her superpower--and she wanted to show others how they could do the same.    There is certainly a balance of authenticity and how much you share. Authenticity doesn’t mean full transparency. You’re not going to go into a Town Hall Meeting and talk about your cuddle sesh last night. Defining authenticity is vital--it’s much more nuanced than just being yourself. Erin boiled down this concept into an acronym--HUMANS: Humility, Unexpectedness, Modeling, Adapting, Narrating, and Sparking. Once you understand these principles (outlined in her book), you can see the difference between “being yourself” and being truly authentic. From there, there’s no limit to being authentic.    There are factors that can hold people back from being authentic. Erin mentions that we tend to emulate behaviors we see around us. It’s easy to get caught in a vortex of following others because it feels safe. The question is how to get over that. It’s about the experience. One--it’s not about you. Authenticity is about how you can better connect with people. It’s getting people to recognize the similarities you share. Authenticity is also incredibly contagious. When you start to be authentic, you unlock a power within yourself. For most people, it’s more of a release than a pivot. You no longer have to be rigid! The underlying message is you can do things your own way. This isn’t about changing people, it’s about changing their addictions. You can ignite fires for others with your own authenticity.    Women have an advantage when it comes to authenticity, Erin says. She says often, women have been conditioned to shy away from higher positions.  There is a fear of compromise--sacrificing family time, health, and other important factors. When you start to empower authenticity, it cuts through the fear and allows you to commit to what you genuinely care about.    In sales, authenticity is massive. Of the six principles Erin talks about, Narrating plays a huge role. Trying to sell through traditional means doesn’t always work and sometimes, just doesn’t feel good. By incorporating storytelling and a certain level of sharing vulnerability, you open a window for relatability.   Erin's final tip is the 50/50 rule. Take 50% of everything you learn, and fill in the rest of the way with your own work. Innovate and evolve!   LINKS   bauthenticinc.com   https://www.amazon.com/You-Do-ish-Authentic-Superpowers-ebook/dp/B08W5C9HV7/ref=cm_cr_arp_d_product_top?ie=UTF8
@ErinHatzikostas

Today’s episode is especially important and equally personal. This week, Elyse is sitting down with Tracy Dimech, one of Australia’s most trusted and sought-after Psychic Mediums. As a mentor, author, healer, and spiritual teacher, she is dedicated to guiding others in embracing their authentic, spiritual self. She’s here to talk to us about how we can deepen our spiritual connection and incorporate it into the work we do.   Bringing spirituality into business seems like a difficult task--they’re two totally different things, right? Not necessarily. In fact, spirituality can become a superpower when you truly tap into it. Tracy grew up hating sales--it felt icky to her. The training she received worked, but it didn't’ align with how she felt. So, she shifted the way she did things--she started feeling her way through things instead of strategizing through them. After her diagnosis with MS and a history of mental illness, Tracy had a moment where she spoke to whoever was listening spiritually. She’s always had a strange connection to people, alive and deceased, but had never leaned on them for herself. In that moment, she noticed that she was surrendering herself to her spirituality. She knew the reason she was there was greater than her. Shortly after, she was informed that she, in fact, didn’t have MS. This was life altering, but gave her the clarity to simply post “Tracy Dimech, Psychic Medium. Now taking bookings.” The fear she felt now became an indicator telling her to do this. This was an opportunity to express faith, give back, understand where she was going, doing what she felt she needed to do. These are all new territories. She started to turn fear into faith. To have that faith, you have to surrender again. It’s a process of feeling fear, having faith, and surrendering. Then, the floodgates were opened. Clients flowed in, Tracy was able to regain her body, life, and spirituality. She had fallen into a place of alignment of her spirituality and professional space. But then, Tracy faced a different challenge--she found herself so invested in this work and due to undercharging people, ended up feeling sick again, clients stopped flowing, and things fell out of alignment. This was a sign to keep moving and make the changes needed before that happened. Undervaluing the energy she was spending was part of this problem. Once she brought her rates back to where she was able to serve not only her clients, but her quality of life, clients and income flowed naturally. There was a clear balance that had to be made. As Tracy puts it: A problem is only given to you if the universe knows you have an answer. In fact, when the pandemic hit in 2020, Tracy tripled her income. As fast as people would cancel bookings, people were filling them. You’re going to attract by feeling and living in a way that feels natural. In doing this, Tracy realized she needed to go to her clients and meet them where they are, and that manifested itself in a book. Writing this book was an act of service to share with others her journey.    The key is to connect with your heart space, Tracy says. Our head is the ego that protects us and keeps us safe. What you want to do is get the voice out of the way first. Understand that you have a product or service that you know has value. Your head may insert conflicting ideas and questions and doubts. What you do then, is put your mind in your palm and place it over your heart. Your heart is a spokesperson for your spirit. Whatever it is you’re meant to learn, your spirit will tell you through your heart what it is. Your head, heart, and voice should all talk to each other, saying the same thing, and responding to feelings. The universe will always respond to what you’re feeling. When you start to tell yourself what you’re feeling, it can get distorted.    If you’re speaking your truth, the universe will give you truth. If you’re feeling alone, you’ll only attract loneliness if you keep feeling alone. By not honoring that feeling and dealing with it, you’re allowing it to exist--every feeling falls under this principle. The first moment of surrender is acknowledging those feelings.    Links   https://www.traceydimech.com.au/

Welcome back to She Sells Radio with your host, Elyse Archer. This week, Elyse is sitting down with Lisa Woodruff, productivity specialist, home organization expert, and founder and CEO of Organize 365®. Lisa provides physical and motivational resources teaching busy women to take back control of their lives with functional systems that work. Today, Lisa is sharing with us how she built a million-dollar business in a way that felt right to her, and how we can apply that mindset to our work.    At the end of 2011, Lisa quit her job and decided it was time for her to land in her ‘forever career’ as an entrepreneur. She’s a 4th generation female college graduate and 4th generation female business owner, so it’s in her blood. She knew she had be hiding behind ‘traditional’ positions, and even though she was going in not knowing what she would sell, she knew she would scale online. However, she noticed that people in her space were making money from ads, which she couldn’t as she didn’t have the traffic to her blog. From there, she started her podcast, which now has hit over 10 million downloads. She realized over the course of this time that she is a teacher at heart. She runs everything like she is an educator, and in order to provide transformation, she had to impart actionable knowledge--which manifested, in this case, as a partnership with an online community, course, and physical product. That way, her pricing is up to her and she can quantify the value she is bringing on her own scale.    Lisa understands that she could take all the good things she’s learned and knows the impact her course, community, and product can bring. Because of that, she can cater the value she brings to women, as she understands that more often than not, women have a unique goal in their heart that they either can’t find the time to pursue or are made to feel bad when they do take action. Lisa is there to solve that. With her organization process, she can facilitate that growth.    Lisa’s business revolves around an organizational $97 “Sunday Basket.” There are 3 things you need to organize your home. The first is to eliminate your to-do list and kitchen counter paper pile. You can get 5 extra hours of your day by doing just that. Once you realize your brain is not a to-do list maker, and you can delay your decision-making to one day a week (Sunday) you find free time throughout your day. Then, throughout the 100-day course, Lisa offers, you go through your house and get it organized. For most people, it takes 3 rounds or 1 calendar year. If you remember that 5 hours you got back, that is now transformed into 12 hours a week that you didn’t use to have.    Lisa’s journey to success in sales is full of key decisions. The first thing she learned is that she didn’t want to do is set up a recurring payment model. Lisa found that the women she’s working with already have a lot on their plate that they’re trying to organize--adding a monthly payment to that only adds to the stress. A flat rate is simple, one time, and out of mind. Her pricing is high enough to deter non-interested buyers but low enough to be doable if you’re invested for life.    Number two: the value she is bringing is probably worth more than what Lisa is charging, but she avoids the “and you get THIS added on!” marketing tactic. When she started her business, she decided the price and charged it, even though she knows the true value. In not giving a discount, she solidifies her model without question. By doing this, she never needs to run sales nor teach her potential clients that you never charge full price. It’s worth having folks put off a purchase if they come when they’re 100% ready to invest in the growth they’re getting. Lisa doesn’t pressure people into buying! It’s so effective, Lisa’s only had 2 refunds--ever.    Lisa’s background in direct sales has provided her with a lot of perspective and insight into running her business now. She learned 4 things every business does:    Pink--leads & marketing  Purple--the product & VIP customers  Blue--team & personal development Green--P&L & admin tasks   She figured out that many people are REALLY good at one of these aspects, but because you may not have time to improve the other sections, your business doesn’t grow. This is a holistic approach, you need all parts of the puzzle. These are completely different skillsets, so it’s important to allocate time and energy to each color.    For Lisa and many other women, the guilt of the to-do list comes with being a woman either in a household or not. It’s not wife & mother to carve out a day to impart a system to a business. There is a mental block for some generations of women that disallow for that to happen. Once you realize you’re not a professional duster, the mental shifts towards passions. What business owner is going to listen to your podcast and worry about you cleaning baby bottles? It’s about the impact you can have on society without detriment to other aspects of your life.   Breaking through that six-figure mark for Lisa was all about those pink and purple parts of your business’s foundation. Find your weakness and reframe your perspective. Focus on sales & marketing and the leads will take care of themselves. Share and share authentically on a platform that you’re comfortable on and where your audience is.   In addition, sell your physical time. It’s that simple. From there, sell your team’s time, your business’s time, whatever. Have that space.   LINKS    https://organize365.com/ https://www.instagram.com/organize365/ https://www.linkedin.com/in/lisawoodruff/ https://organize365.com/podcast/

There’s no doubt you know the impact a TEDx booking can have on your brand, your business, your revenue, your life and legacy, and much more. But, it can be a daunting aspiration, especially if you’re dealing with imposter syndrome. Our guest on She Sells Radio this week is Dr. Elena Pawęta, a coach and TEDx organizer who works with women. She’s here to tell us everything we need to know to get booked at a TEDx speaker. You won’t want to miss this one!   Dr. Elena Pawęta found her passion as a communication coach, working with people to improve their presentations, impactful speaking, and confidence. Education is at the core of that, and Dr. Elena Pawęta worked as an Assistant Professor at a university prior to becoming a coach. She noticed that there was no TEDx event in her city, and so she applied for a license to host events, which grew over time, now hitting big stages and theaters in her area. With her experience, she now helps others land there.    Elena herself struggled with imposter syndrome, having thoughts on inadequacy and “why me”. In fact, when she applied to work with TEDx and was granted a license, she felt like it would be an impossible task, as she has never done something like this. Then, she remembered that she posted the TEDx logo, asking who would like to join her, and the response was huge. In the end, she had a team of experts working behind her. She wasn’t alone and the people she leads believed in her. The key is having faith that you’ll be supported when you take the first step.    Elena’s first tip is this: if you decide to do a talk, do it well. Work with a coach and take your time to prepare this speech. Apply for good, relevant events, because this video will stay visible forever. Identifying a ‘good’ event depends on what your goal is. If your goal is to spread your idea in a local community, then a smaller event is perfect. There are more experienced and less experienced events. Usually, events with the city name have more years of experience. Production quality is set apart in bigger stages. Go to the event’s YouTube channel to look at the quality of production and speakers. Make sure you’ll be supported as a speaker and choose one that is good for you.    As an organizer, Elena has certain things she looks for in speakers she selects. First and foremost, they aren’t actually looking for speakers--they’re looking for ideas. They are considering what would fit their local audiences. In 2021, what would resonate with a specific group of individuals in the community. From there, they list those ideas and search for good fits. Many people have the misconception that these presentations are meant to be inspirational and share stories that inspire, but that just isn’t the case. Just because someone is a professional speaker, it doesn’t mean they’ll get on stage. To navigate that, Elena suggests crafting your pitch in a completely different way. Instead of trying to push your credibility as a speaker, demonstrate your ideas and why it’s relevant. Is it new? Is it innovative? Is it appropriate for the audience right now? Consider if you’ve shared this idea before.    Elena shares a story of someone who wasn’t accepted to a TEDx event. She approached them and asked what their idea was, which was met with “I can speak about anything. What’s the topic of your event.” This person was confident and wanted to speak at any cost. She was not asked to be on stage. This isn’t about promotion or marketing--that’s not what these events are for.    On the other hand, there was a woman who was invited to speak on stage at only 18 years old. She came up with an idea during the pandemic, selling cosmetics online--but not really cosmetics. When someone made a purchase, they were truly reporting a case of domestic violence in secret and safely. She wasn’t a speaker, didn’t have a professional CV, but her idea was fresh, new, and relevant for the audience of the time.    Finally, the first step to getting booked for a TEDx event is getting clear on the idea you have. Very often, people who want to get on stage don’t have a good fit. It can be based on your story, your experiences, or other sources, but make sure it’s innovative. It isn’t a motivational speech, it’s an informative, new, relevant idea. Then, look for events in your area on ted.com. 

TEDx booking can skyrocket your career, but it can be intimidating to start the process and secure a spot on a stage. For many of us, it just seems REALLY hard, but not impossible. Take the leap and share your ideas.    LINKS   https://elenapaweta.com/

This week on She Sells Radio, Elyse is sitting down with her good friend and mentor, Rory Vaden. Rory is a NYT bestselling author, has been inducted into the Speaker Hall of Fame, and is the co-founder of Brand Builders Group. Today, he is breaking down how to sell with honesty and integrity, how to hit your first six figures in sales, how to master your mindset with sales, and how to overcome any fear in selling. Elyse and Rory will touch on masculine v.s. feminine approaches to sales and much, much more.    To kick off this episode, Rory talks a bit about what he’s learned from his wife, AJ (check out episode 86 of Instant Impact!). One of the slogans at Brand Builders Groups is “reputation precedes revenue.” That is, in no small part, inspired by AJ. She built her career on the idea that she would do whatever her clients needed, regardless of if she was going to be paid for it. When you do that, eventually you are paid very well for it. You are always paid for how hard you work, either now or later. The biggest mistake people make is being self-centered followed closely by thinking in the short term. What AJ does, is constantly thinking about what is in her client’s best interest in the long term.    Rory has had the life squeezed out of him and treated like it didn’t matter in a professional sales situation. The point is, your reputation follows you even after you leave. It’s not worth ruining your reputation as a salesperson for a place that isn’t giving you the compensation you deserve. People don’t care where you work when they trust you. This doesn’t mean don’t close the sale, it means that you should work hard enough to find enough people who need your product right now. Being service-centered isn’t permission to be a weenie, it’s permission to help people make the decision that is best for them. Sometimes it’s yes, sometimes it’s no. Never is it maybe, and never is it ‘buy because I need you to.’    Rory’s message to people trying to break that six-figure mark: you need to work harder. The question is, are you looking for an excuse to justify why you’re not there? The reality is, you just need to talk to more people. The reputation formula is: results x reach = reputation. It’s not that you have a bad product or are a bad salesperson, it’s that you’re not getting in front of enough people. Do what you need to do to get there. You’re not losing because you don’t know how to write an email, you’re losing because you’re not sending enough emails! 99% of the time, you need to get the word out there. If you have confidence in your ability to talk to 100 people, you should have the confidence that you’ll create a space of abundance. You have to have faith that you will create what you need and not worry about your survival. When you can do that, you allow yourself to sell without trying to use manipulation.  From there, you can free yourself from material need and come from a genuine place of care and intention. When there’s money in the bank, you can stand in selfless service. When you’re afraid of where your next sale will come from or how you’ll pay the bill, you are tempted to do whatever it takes to get the money. If you’re not afraid to go backward, you can bounce back quickly without being attached to things. From Elyse’s perspective, the grind for a woman can lead to burnout and over-exertion. Sometimes, it’s about finding what works best for you. Tap in, and start to feel when it gets too heavy and take a break--even if it’s for two minutes. Know when to pause and reenergize so you can show up as a genuine you.    Tune in to hear what Rory learned from his mom, and how that impacts him today.

LINKS   Roryvadenblog.com   Request a free call: freebrandcall.com/ea

Today’s guest on She Sells Radio with Elyse Archer is an absolutely social media powerhouse who is going to share with you how she stayed relevant during a pandemic and will show us how we can do the same no matter what the market looks like. This week, Elyse is sitting down with Nicole Aucoin, the founder of Healthy Steps Nutrition and HSN CrossFit. She has been a major player in the nutrition and fitness field for over 10 years, helping thousands of clients achieve their health and wellness goals.   Nicole’s passion is, and always has been helping people become the healthiest version of themselves. When she worked in a hospital, she felt as though she was giving band-aids to solve a bigger problem and wanted to be on the other side of preventative care. So, she started Healthy Steps Nutrition in 2012 and grew it to the point where she could leave the hospital to focus on the business full time. Being flexible in her approach is how she reached the success she has today.    It didn’t matter what it was, Nicole was set out on building relationships with people first. In her business, she was already providing value for free, she just needed to effectively communicate how much she could really help. She established herself as an expert in a market that is flooded with ideas. Nicole stood out by meeting clients where they are and helping them achieve what it is they want to achieve. It’s about being generous in sharing everything you know. By offering tools for free, it opens the door for conversation when the client is ready to take the next step.    Social is obviously a hugely beneficial tool. Nicole’s tip is to stay relevant with what is being asked. All your content should be focused on what’s on your client’s mind. Keep a note on your phone of questions that you see popping up across your platforms. If someone asks, there’s a good chance someone else has the same question. Consider starting a program during a new month, new week, and new year. These are moments of change! Plan your content ahead of time and repurpose what you produce.   Additionally, video content is a game-changer. Getting on a call with a client and having them feel like there is already a relationship built puts you one step ahead. That happens through producing video content and becoming visible. It allows people a window into who you really are. Getting there isn’t easy, it’s scary the first few times. Some tips from Nicole--have bulleted talking points, look at the camera and be engaging, and add captions. If you’re making a video, you want the most amount of people to get that content! Consider batching your filming--film a few videos or generate content and keep it on the back burner until you’re ready to share. Again, plan ahead and have content laid out.    Staying flexible in her approach and having a growth mindset throughout the process was and is key to Nicole’s success. What works today may not work in the future. Being able to pivot is essential. Part of that is clear communication with your team--everyone should be on the same page and nothing should come as a surprise to anyone involved. There is so much you can do with an online platform, think creatively about how you can maximize the value and support you bring. Your offerings should come with a “help-first” mentality. Don’t be stubborn--think about what your audience needs and how you can change to be of service.    Remember, consistency is key. Your version 1 will never be as good as version 20, but you need both!   LINKS   https://healthystepsnutrition.com/   @healthystepsnutrition on Social   https://growyournutritionbusiness.com/