Superhuman Selling

When we think about what insecurities do for us, they hold us back from showing up as the incredible people we are.  Whether it’s physical insecurity or more situational like financial insecurity, it can consume us and stop us from living our life to the fullest. Our guest on the show today is Jeremy Todd. He’s a dear friend and host of the immensely successful and popular Positive Side podcast with over 10k people in his Facebook community. He’s here today to talk about overcoming insecurities and how we can turn our weaknesses into our biggest strengths.   Jeremy’s personal insecurities have impacted him since a very young age. They’ve been present and still are today. Over time, though, he’s understood that his downfall and his biggest asset are one and the same. Once he realized that, people remember Jeremy because he really leveraged his insecurities. In the end, life could be so much worse. Sometimes things don’t feel like a gift in the moment, but they can become one.    Jeremy talks about some tactics he used to shift his mindset surrounding insecurity. For him, it starts out in the morning with a routine filled with affirmations. He keeps positive quotes and phrases everywhere -- the bathroom mirror, the fridge, you name it -- during the start of his day. These reminders help him start on the right foot. It’s not just the start of your day though, it’s the end too. When Jeremy lays in bed to fall asleep, he goes through the alphabet, naming things he’s grateful for. Jeremy also writes small notes to himself to get him through the day.    For many of us, there is a lot more alone time than we are used to. This can lead to things bubbling up that we haven’t addressed that are now coming to the surface. Jeremy shares his thoughts on how we can deal with that. Firstly, it’s okay that these feelings arise. Secondly, there is not a “correct” reaction to these thoughts. It’s going to happen the way it’s going to happen! It’s okay to be concerned, it’s not okay not to face it. They aren’t going to go away by themselves. The more comfortable we are with ourselves and bringing the dark into the light, life gets way easier.    Jeremy touches on situational insecurities and how we can stay positive amidst everything going on today. Vulnerability is a massive strength. If you’re struggling with something, talk to someone about it! That allows you to get things off your chest and work through problems out loud.    Relating to the current state of things, Jeremy shares his two biggest takeaways so far. First, it’s to be prepared. We never really know what is going to happen next, and having your things in order is essential. Second, and even bigger, Jeremy learned the importance of being present for everyone you’re in contact with.

So many people are grappling with self-worth and self-doubt. A lot of these feelings are creeping upon us. And yes, strategy and tactics are a part of the equation, but all of that means nothing without making sure your mindset is there too. It doesn’t matter how good your funnel is, if your inner game isn’t strong, you won’t grow. So if you’re questioning “why me?” or “why would anyone pay me to do this?” this episode is for you. Today, we’re throwing it back to Episode 2, where Elyse sat down with Heather Monahan, best-selling author of Confidence Creator.    Heather’s journey wasn’t without its share of challenges. After elevating to the position of Cheif Revenue Officer at a publicly-traded company, Heather was faced with an obstacle--the CEO of the company she worked for fell ill and appointed his daughter to the role. Shortly thereafter, and after 14 years of dedication and success, Heather was fired. Instead of calling it quits, Heather looked at the hurdle as an opportunity. From there, she learned that shining her light doesn’t dim those around her, in fact, it can encourage them to shine theirs as well.    Heather talks a bit about what encouraged her to make herself more visible in her online space. For her, it took someone else promoting a conversation they had for her to see the true impact video can have on your inbound leads, network growth, and ultimately, revenue. Once she was increasingly visible thanks to the consistent posting of value-filled videos, she realized the importance of leaning into your personal brand--get those professional headshots done! That being said, don’t feel as though you need to be perfect every day, all day. There is serious value in authenticity and showing up as your real self.    Then, Elyse and Heather tackle the topic of haters. The truth is, if you don’t have haters, you’re doing something wrong! Haters will always appear when they see you accomplishing something they want or feel like they don’t have. Most of the time, ignoring them is the way to go. But sometimes, if it’s appropriate, calling them out is a great way to show your audience that you are not immune to hate, and it shows you that your audience stands behind what you’re doing and will support you through anything.    Moving on, Heather discusses when ‘no’ is a hard no, and when to persist. She talks about being persistent and showing up in a person’s life through multiple channels. Did you get a no from someone who can say yes? If not, who else can you connect with that can help you reach your goal? From there, think about how you can be uniquely at the forefront of their minds. Heather shares with us an incredible story of how she was booked as a returning guest on the Steve Harvey Show.    Finally, Heather talks about journaling and how you can effectively expand your network. Be sure to tune into to listen (or re-listen) to this wonderful conversation!

Right now, more than ever we are being called to adapt. You may be sick of thinking about it by now, but we are at the beginning of a massive global shift in how we do business. If we don’t adapt now, we’re going to be left in the dust. If your mindset, your relationships, or even your brand is transforming, now is the time to leverage that. Our guest today is Dr. Yishai, a Psychologist and Executive Coach who helps leaders of multi-million dollar companies react powerfully, increase performance, and create win-win solutions.    When Dr. Yishai was younger, he would react to things, events, explosively. He knew there was a better way to field changes and challenges that came into his life. This meant he needed to get a handle on how he could become more adaptable. This life-long dedication to become as adaptable as possible lead him to where he is today.    If you’ve ever had a moment where you’re experiencing something and it’s uncomfortable, and you’re doing your best to not feel it -- tuning out and distracting ourselves -- then you pick up your phone and start scrolling, or you hear something you don’t like and you think about it but continue to listen, you’re ignoring what your body is telling you. Your brain is creating a reaction to draw your attention to what is important to you. At that moment, you are holding yourself back by ignoring and not addressing what you are feeling.  When you pay attention to them, you can learn from them and understand how you can adapt to the situation. When you feel overwhelmed, know that the feeling is the signal, not the problem. Increasing your limit to handle that overwhelm is a skill. It takes practice and you can fumble sometimes, but the point is that we refuse to ignore and pass over a problem. The first step when you learn how to walk takes a lot of effort--in the same way, you will get better at processing and adapting to stressful situations.    Dr. Yishai talks a bit about to how breakthrough that discomfort. His first suggestion is to recruit help. We get a lot more growth through a relationship than trying to tough it out alone. Getting a therapist is a great first step to prevent that harm. Having the space to be heard is incredibly helpful. Equally useful is getting feedback from trusted people around you. Investing in that support is essential. Think about ways that work for you and your life to create that space to face it head-on.    Dr. Yishai shares with us an exercise we can do to practice our adaptability. There are three core components: Data, Direction, and Drive. Divide a piece of paper into these three sections.    The first section is data. Without data, we have no idea what exactly needs to be changed. Put everything that needs to shift here. 
In the second section, put direction. Which way are you going to pivot? These can look like end results, but the important thing to notice here is understanding how you’ll get there.    The third is drive. If there’s no motivation, nothing gets done. Tap into what your drive is by connecting to what is important to you. What is meaningful and necessary? Write down what you’re excited about in the future in this section.

Today on the Instant Impact podcast, Elyse is sitting down with Alexa Carlin. Alexa is a nationally-renowned public speaker and Founder & CEO of Women Empower X. Inspired by her own entrepreneurial pursuits, Alexa founded WEX with the mission to help more women pursue their passions and get to the next level in their career and life. She’s here to discuss how she overcame incredible odds to achieve so much success in such a short period of time, how we can get into the public speaking space, and how to tackle self-doubt. 

Alexa has always had the mission to make a difference in at least one person’s day, every day. At 17, she had already started two businesses and had her sights on the horizon when a bacteria got into her bloodstream. It started shutting her body down, and so she was put into a medically-induced coma and given a 1% chance to live. Her experience showed her the power of the mind and what is really possible. Even after she recovered and got her dream job, she was diagnosed with a chronic autoimmune disease, something she still deals with today. During the time she was recovering, she wrote a cookbook to help her heal through mindset and food.    There are two ways to look at something, Alexa says. You can look at something that happened to you or something that happened for you. Alexa’s mindset was driven by curiosity. What would happen if she overcame this challenge? What’s next? That lead her to find the courage to turn an obstacle into an opportunity. Don’t wait for your life to change. You must change your own life. If you’re always trying to overcome something, you always feel short of where you want to be. But if you shift that mindset into an opportunistic perspective, you can live in joy.    Alexa learned many things years later from her experience. One was to focus on the things you do have control over. There are so many things we can’t control that we concern ourselves with. You can’t control if someone else is going to fire you, you can’t control a pandemic. You can control how you show up. There is evidence that your mindset is correlated to your health. Through happiness and mindset, you are able to internalize and visualize growth and healing.    Alexa is an expert at leading and guiding leaders who are looking to become speakers and how we can build a speaking career. Right now, the world is in a complicated state. Of course, public speaking is often an in-person event. However, speaking is never going away. In a virtual climate, speakers still can book gigs and conferences. Regardless of the climate, speaking is a skill that will help you in all aspects of your life.    There are different types of speakers: platform speakers and keynote speakers. Platform speakers often speak with the intention of selling something. Les Brown is a good example of a platform speaker. A keynote speaker is one who was paid to arrive at a conference, a university, or any sort of gig without trying to sell. Both can inspire, entertain, and motivate! Use this time to grow those skills and business for when the economy and world (as we knew it) comes back.    Alexa talks a bit about overcoming self-doubt. It’s important to realize that confidence is necessary for growth. If you look at any role model, two things that helped them achieve success is having confidence and having energy. Networking is closely intertwined with confidence as well. You have to learn what makes you feel confident and hack the system. It’s okay to have fear but don’t let it hinder action.    Finally, Alexa touches on her “It Only Takes One” philosophy. There is a pattern where one person or one experience leads to the next thing. It really only takes one decision to completely change your life. Allow that to pique your curiosity and keep wondering what would happen if you did just one more thing.

Thanks for tuning into this quick update on the Instant Impact podcast. This year has already shaped up to be a year of bringing things to light. It’s a period of manifesting and realizing dreams and aspirations that may have been buried until now.    In the same way, Elyse will be doing some growing herself and will be taking the podcast in a new direction. As you may know, Elyse will be welcoming her baby boy very soon!  After a few episodes more of the Instant Impact, Elyse will be taking maternity leave. Following that break, you’ll find a new brand, new message, and a new podcast to bring value to your day.    Elyse shares some resources that inspired her to make this shift that she’s had on her mind for almost 4 years now. These resources are wonderful for giving yourself permission to focus on what you feel called to do.   

1. Episode 44 of the Instant Impact Podcast with Jess Eckstrom. This episode really helps shift your mentality to understand that if there is something that keeps calling to you and keeps showing up, pay attention! It could be a clue that you should move in that direction.
2. “The Crossroads of Should and Must” by Elle Luna.  There are so many pressures society puts on us, it can be crippling. We have to give ourselves permission to stop following the ‘shoulds’ and start focusing on the ‘shoulds.’ 

If you are a woman in sales who is looking to make 6+ figures but want to do it in a way that leverages your natural skills, abilities, intuition, and feminine power, and you’re yearning for support in that space, send Elyse and email at [email protected].

Today’s guest on the show is positive psychology expert and transformational coach, Tallia Deljou. Rooted in her background in psychology, mindfulness-based stress reduction, and deep transformational coaching, she supports clients in connecting to and embodying their authentic selves. Tallia is an expert at showing others how we shape our identities, define who we are, and how we can optimize our experiences in order to lead a high-quality life. On this episode, she’s going to break down how we find purpose and ensure our actions are aligned with our mentality.    Tallia first shares with us her story and what’s at the core of what she does. She explains what ‘a hole in the heart’ means. ‘A hole in the heart’ is a concept in the world of positive psychology that is based on the idea that a problem you have faced in your life leads you to want to solve that problem--to ‘fill’ that hole. For her, she grew up in a space where external things defined internal worth. So, she’s in the business of helping others get a solid foundation that comes from within.    Tallia talks a bit about how we can release circumstances in our lives that no longer serve us.  You have to be willing to be unpopular. When you live and stand in your truth, you are going to have some people who don’t approve. This is a people-pleasing conversation. A big part of being visible is understanding that you have to be ready to not satisfy every person out there. Like Michael Jordan said, why worry about missing the shot before you’ve even taken it? There’s no need to worry if what you’re putting out in the world is going to accepted if you haven’t put it out there yet!   The truth is, Tallia says, is that it’s not about you. And when you aren’t visible, you aren’t doing anyone any service. If you’re hiding, you’re hurting. There are people out there who are waiting to hear what you have to say. When you’re in the mindset that it’s about you, you struggle with them. And when you do that, you disallow your audience to grow themselves.    Finally, Elyse and Tallia discuss action versus aligned action. In the end, the question is this: is it a ‘should’ or a ‘must.’ If the action is a ‘should’ it can feel heavy and shallow. Whereas a ‘must’ is much more gentle. Think about how to action is related to your being? Is it serving you?    LINKS   Find your purpose, release fear of judgment, and take aligned action that actually forwards your goals (exclusive to listeners!)   https://talliadeljou.com/specialaccess   https://talliadeljou.com/

This week on the Instant Impact Podcast, Elyse is talking with Elizabeth Hartke, Business Scaling Strategist that mentors impact-driven entrepreneurs in scaling their influence, income, and time freedom without having to trade time for money or their values for their vision. After building two 7-figure businesses and having the privilege of working with hundreds and hundreds of entrepreneurs, she now runs her businesses and hosts her podcast, Scaling Up, from the rolling hills of her hobby farm with her three little kids and husband as she practices what she preaches - working hard to have the freedom to truly live!    Elizabeth and Elyse talk about the gap between where people want to be and where they are now. There is a distance between being that person you envision and who you are today. Often times, Elizabeth shares, people assume that Time + Hardwork = Freedom. This just isn’t the case. We need to be much more intentional. Making sure that the vision is solid is important, but being sure that you’re building and generating a business model that supports that vision. If you want to be in a place where you can create a passive income, you need to build a system that allows for that. If we drown in the day-to-day, though, it can burn us out. Keep your eyes up just enough to keep that goal in sight.    Elizabeth discusses outsourcing and scaling your team. In general, it’s important to remember that you should never stretch yourself to the point where you are putting your business at risk. She recommends taking a look at what takes up the most space in your head. Even if a task theoretically can take only a few moments, it can eat up your attention. At some point, you need to spend money to make money, and that means investing in a team to support you. Additionally, investing in things that will move the needle in your business. What are the things that are going to drive profit?    Finally, Elyse and Elizabeth touch on gift-giving and the impact it has on the longterm. Then, Elizabeth shares her tips on content creation and how intentional we have to be to get genuine engagement. Tune in to find out more!   LINKS Scaling Up Podcast Elizabethhartke.com @elizhartke Elizabeth’s Who Do You Need to Become Worksheet: www.elizabethhartke.com/elyse

Today’s episode is a one on one with your host, Elyse Archer. Today, Elyse is talking about how we can maintain a strong mindset as we transition into the next level of success. As we grow and manifest our goals, intrusive thoughts can creep in and hinder our progress. There are some intentional steps you can take to disallow those thoughts and continue on your upward trajectory.   Elyse shares with us three key strategies to keep your outlook positive:

1. Do the daily work. This is SO important. In a nutshell, this is your morning routine. Visualizing and affirming yourself is critical. See yourself at the level you’re trying to reach! See yourself as someone who has that influence, that recognition, that bank account. You’re already that person! Make sure the outside and the inside are aligned. 
2. Only allow positive thoughts into your mind. This is certainly easier said than done, but being the gatekeeper of your own thoughts can be incredibly liberating. Noticing negative thoughts and dismissing them prevents them from ruminating in your mind. What you focus on takes over your mentality--don’t allow that to be a bad thing. 
3. Focus only on achieving the outcome you want and be unavailable for anything else. Having a losing mindset is NOT the way to go. The losing mindset is “If it happens, great. If it doesn’t, oh well.” If you’re going to win, you have to only be available to win. We often try to protect our ego from disappointment, but that sets yourself up to fail. Until you decide an outcome is a MUST, you will continue to hit those walls.

Apart of Elyse’s “Best Of” Series, the following episode is a reposting of Episode 54 - Diversity and Inclusion in Your Business w/ Brittany Cole. ---  Welcome back to the Instant Impact podcast with your host, Elyse Archer. Today’s guest is Brittany Cole, a speaker, coach, and consultant that is passionate about equipping leaders to cultivate an inclusive culture where diverse talent believe they belong. In addition to her corporate achievements, Brittany founded Career Thrivers, which is a leadership development firm that partners with organizations to engage, develop and retain diverse talent through targeted leadership development. She’s here to talk with Elyse about diversity and inclusion in marketing, how we can be more intentional about being more inclusive, how to have those tough conversations if we’re not sure where to start, and she shares some tactical tips and strategies you can apply to your work today.  Brittany first breaks down three cornerstones of this important conversation. Diversity, Inclusion, and Equity are often used interchangeably when in fact, they’re very different things: Diversity: This is ‘difference.’ This can mean many different things. Primary Diversity--things you can’t change (age, ethnicity, race, etc.) and Secondary Diversity (things like education).   Inclusion: The intentional act of including that difference.   Equity: Outcomes that aren’t determined by difference.    Being diverse and being inclusive are two separate entities. It’s important to be intentional and ask how you are including difference. Brittany touches on how it starts with a culture of inclusion. Adding diversity for the sake of adding it won’t retain valuable perspectives--perspectives you would’ve otherwise left on the table.   They discuss the idea of customer Avatars and how we can avoid unintentionally passing over other populations. Brittany talks about the key practice of testing, expanding, and reevaluating your avatar. Sometimes this can turn into an entirely new avatar! As you test the waters, listen to the feedback and don’t hesitate to pivot.  Brittany offers insight into some of the biggest mistakes she sees in terms of messaging. The number one mistake, she says, is business owners wanting to START with visuals and copy. It’s crucial that you have a strong understanding of how you’re serving people, who you’re serving, how you measure that, and really what your brand is. Social media is a way to scale a message, not build it. Your strategy should inform the creative assets, not the other way around. As Elyse puts it, it’s like building a house without a blueprint! Finally, Brittany shares three tactical steps we can take today to implement intentional inclusion and how to have those tough conversations.  

1. Be aware. Take inventory! What does it take for you to achieve awareness of an opportunity to improve.
2. Find people you feel don’t look like your average client. Have those conversations with a different audience!
3. Make a commitment to take action. Implement what you’ve learned and live it!

And to have those conversations, these are the steps she recommends:  

1. Address the problem and be open to talking about the opportunity you have within your organization. 
2. Lead your vulnerability. Have that emotional connection with those you’re trying to reach. 

  LINKS Connect with Brittany at CareerThivers.com  Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

In this week’s episode of the Instant Impact Podcast, Elyse is sitting down with Mark Metry. Mark’s story is an incredible one. At just 22 years old, Mark is on Amazon Prime’s TV Docuseries “The Social Movement” season 2, bringing together the top minds from around the world to solve some of the world’s biggest problems. He’s the host of a global top 100 podcast, Humans 2.0, and has been featured on TEDx, in Forbes, HuffPost, and more. He’s on the show today to talk with us about how we can overcome the fear of becoming more visible, and show up as our honest, whole self every day.  Mark’s journey is what got him to where he is today. He went from having severe social anxiety to a worldwide speaker. At one point, Mark was at over 200lbs and suffering from countless chronic illnesses. On top of that, he was struggling with mental illness and flirting with suicide. Today, Mark is a happy, healthy, fulfilled individual on the path to mastery.  He talks about how social anxiety can stem from a traumatic experience that occurs during childhood. There are moments in our lives that influence our development and send our nervous system into a feedback loop with our body, preventing us from reaching our utmost potential. From the outside, it can seem like a simple fix, but in reality, it’s much more difficult. Sometimes, people will try to be themselves by leaning on vices to stifle the truth. When those are taken away, the stillness of the world can creep in and bring to light what is really wrong. The first step towards growth is taking a step back and identifying the deeper issues. Stripping away the vices that stifle pain prevents us from being the self we’re meant to be. Then, replacing the negative coping mechanisms with positive ones can allow you to escape in a healthy way.  As we can see from his experience, Mark touches on the fact that monetary success doesn’t equal fulfillment. When Mark was 15 he earned six figures. But he knew that despite his financial safety, he didn’t feel like his success was his. Now, he feels as though success manifests through self-improvement and bringing value to those around him. In 30 years, he says, he wants to be known for helping solve this massive problem that is affecting so many people in today’s world--mental illness.  In the end, our mortality can offer a valuable perspective when we experience social anxiety. Death, as Steve Jobs put it, is life’s greatest invention. That understanding that your time here is limited, and to live without regret, is something that can spark something deep inside you.    LINKS Markmetry.com Mark Metry on LinkedIn Podcast - https://www.markmetry.com/humans-2-0-podcast