Superhuman Selling

Thanks for tuning into the Instant Impact podcast with Elyse Archer! It’s the one-year anniversary of the podcast. Elyse shares with us her personal journey with pregnancy and the transferable experiences in life and business. There’s a lot to be gained from this episodes, as Elyse touches on important matters such as improved health, increased efficiency and enjoying the process! Don’t let the title deceive you, this episode offers up value to everyone, not just those expecting.    Elyse’s life was nothing short of a whirlwind a year ago. She had recently found out she was pregnant, and immediately she shifted gears in both her personal and professional spaces to ensure she would be the best parent she could. This meant adjusting how her business operated, investing in herself through coaching, and even purchasing her dream home. Seven weeks in, she and her husband were struck with the terrible news of a miscarriage. From there, Elyse found her way back to being herself.    Flash forward to the day before Thanksgiving this year, and Elyse and her husband were blessed with the good news of pregnancy. Now in her 17th week, she shares three things her pregnancy has taught her and how we can utilize them in multiple aspects of our lives.   First, Elyse discusses listening to your body and trusting it and your instincts. Your body, she says, will naturally guide your decisions in personal and professional endeavours. Just like the seasons, there are times to be bright and vibrant, and other times to evaluate and assess and heal. Her tips to enforce this mentality include having a morning ritual. Yes, you’ve probably heard it a million times, but creating space to receive answers from your body, your spirit, or a higher power is crucial to respecting what your body is telling you.    Elyse’s second practice she learned was the importance of efficiency. When you’re pregnant, you often may feel unwell, leaving you with fewer and fewer hours in the day to get done what you need to do. To combat this, leaning on efficiency will streamline your work so you can reach your goals in the smoothest way possible. To help this, Elyse suggests delegating. Finding a single thing every month to go on the “can someone else do this” list can help free up your time and mental space to do what needs to get done. Additionally, getting hyper clear on your priorities can help you prevent feeling overwhelmed or underprepared.    Finally, Elyse’s third lesson is to enjoy the process. There will always be low points in your life, and they can shape you into a different person. But, everything is happening for you, not to you. The universe is working for your greater good. The more we can set an intention and go after it with everything you have and still being able to accept and outcome, the more we can grow. Trusting the journey is what it’s all about. 
Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

This week’s guest is the incredible Scott Aaron. He’s an internationally acclaimed and award-winning network marketer, business coach, author, speaker, and podcaster. His specialty is being the go-to expert when it comes to converting traffic, establishing connections, creating residual income and using LinkedIn. Today, he shares his incredible journey and his top strategies and tips for network marketing.    Scott’s story is one of massive highs and crushing lows. He shares his story about how he became a millionaire at just 20 years old, and how he dealt with an overwhelming amount of challenges. From making millions to losing millions; dealing with his father’s incarceration, and being divorced twice, Scott was able to reframe his mindset and start fresh. He knew he wanted to do more, and had more than 65,000 hours of one on one client meeting time, so he took his next step into network marketing.    Elyse and Scott discuss his transition in network marketing, and how he grew his success through LinkedIn. He touches on how he needed to pivot in order to have more real, meaningful conversations with those in his space. He shifted his perspective from himself to those who he wanted to serve. In just a few months, he had 30-40 calls every week. The connections he was making helped build his business to the place it is today. He identified a problem a large number of people had and offered a solution--success followed.    Scott dives into the top strategies he teaches in 2020 to connect and build a network on LinkedIn. He reminds us to build our content without the “likes” or “views” in mind. Act, he says, as if you don’t know who is seeing your posts. As long as people are engaged in any form, you are making an impact. Trying to “figure out” the algorithm is a losing battle--it will always change and will continue to change--there’s nothing we can do about it!    He moves on to four things he teaches his clients:   First, he suggests including keywords on your LinkedIn profile--otherwise, you’re invisible on the platform. Making sure every section is filled out with pertinent language will make you show up in searches. This includes the recommendation section--written recommendations can give you a massive boost in visibility. He offers his strategy of exporting your list of connections and highlighting those who would vouch for you, and simply asking for a brief recommendation.   His second tip is the actual building of your network. It’s important to identify the avatar you want to connect with, so writing down one or two professions or job titles that are most suited for what you provide. Then, be sure that they are clearly represented in your profile.    Third, he talks about the importance of getting clear on your messaging. Word vomit doesn’t build a network. There’s a process to messaging someone--waiting a day or two to message someone speaks volumes. First, state their name. Then, inform the person why you reached out without an ask. Lastly, finish with a call to action. You have to ask to get.    His fourth and final strategy regarding LinkedIn networking is based on content. Right now, visibility has never been higher. You have to be the champion of great content. Doing things that others aren’t is what is going to build your network. One form of content every day is a great way to swim upstream. The more than you give, the more you’ll get back. Articles, videos, quotes, anything at any time of day, will move the needle in your favor.    LINKS @scottaaron Scott Aaron on LinkedIn Scottaaron.net

Thanks for tuning into the Instant Impact podcast! To celebrate the 50th episode of the podcast, this week’s conversation is something a little different. This week, Elyse is a guest on the Passion Accomplished podcast with Alberto Sardiñas. She’s talking about what she knows best--being yourself. It’s a fact--what makes you uncopyable is being yourself.   As a listener, you might already be familiar with Elyse’s story. Her incredible career journey from selling Yellowpages to making multiple six-figures at a corporate job. She had the house, the car, and everything she thought she needed to feel accomplished. In reality, Elyse battled her own demons. At 27, she discovered a podcast hosted by Rory Vaden. At that point, she began to shift her focus to mindset and growth. Personal development became a priority. And so she left her corporate job to pursue sales coaching. The rest is history. After some unexpected changes in her business and 30 days of intense stress, Elyse made the incredibly difficult position to pivot into another pursuit. She was left feeling lost, worried, and in a way, confused. She knew she needed to do something different. And with the unexpected death of a close friend, Elyse was offered the opportunity to reevaluate what she wanted to be about. Her answer? Generosity. To others and to herself.  And now she has built her personal brand in helping others find theirs. Through generosity, she helps others create greater impact in less time and become more visible through the power of that same selflessness. Elyse talks about how listening to your gut, despite it sometimes feeling illogical, can lead to truly amazing things. You’ve been giving this feeling for a reason--it’s no mistake. There are no leaps without fear when you’re playing big. Take action every single day towards that goal. Often, she says, the path isn’t revealed until you take that next step.    Then, Elyse shares her tips on building reputation in a new professional space. She teaches the reputation formula: results x reach = reputation. She looks at what you do really well, what you’ve accomplished, what you can teach, and multiplies it by your reach--those who KNOW all of this. When it comes to your results, it is a way to craft what problem you solve, what your uniqueness is, and how you can help them. The reach is your audience. They can be local or online. Both elements are equally important! Elyse breaks down Sheehan’s Wall, a concept the team at Brandbuilders developed that says in every industry, there is an invisible wall. On one side, there are those who are known. On the other side, those who are not. Many people are trying to break through to get to the known side. Many times, to get to the other side, they need to be clear on “why me?” among many other questions. Those who get hyper-focused on that “one thing” for that “one person” and they go all-in. Once you’re on the other side, it doesn’t matter what you say, people will listen because YOU are YOU.  To get started, Elyse is a big fan of being as specific as you can. Break through the wall there and move on to your next challenge! It may take less or more time, but it’ll take less time regardless--if you’re focused.  Finally, Elyse gives a sneak peek into the Brand DNA Helix, a series of six questions that can help you get clear on what your uniqueness is:  

1. What problem do you solve?
2. What are you passionate about?
3. What results do you have?
4. What are you an expert in?
5. What would people buy from you?
6. What business do you want to be in?

  Somewhere between those questions is your business model.   Links ea.brandbuildersgroup.com for a free personal brand building course! Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Welcome back to the Instant Impact podcast with your host, Elyse Archer! Today’s guest is Helen Ngo. She’s Elyse’s personal financial advisor and founder of Capital Benchmarks in Atlanta. She’s on the show today to talk about everything money, and empower listeners to be more comfortable with and around their finances.    Elyse and Helen discuss some steps we can take to get our finances, both personal and professional, in order. The first step, she says, is creating a checklist. After organizing all your accounts and all your statements, keeping track of your assets and liabilities, you can see what you have and don’t have. It removes a lot of the fear and avoidance that comes with finances.    They chat about how helpful and useful bringing in a third party can be when trying to communicate about money with a partner. Helen mentions that it can help open a line of dialogue that is not only respectful but helpful and useful to both parties. She talks about the dynamics of couples and who has the higher income (and how she snaps that off).    Helen breaks down some of the biggest mistakes people make with their finances. The most prominent one she sees is simply not understanding how taxes and accounting works. Often, she says, people don’t think they need to hire someone to help them with their taxes. Inefficiency can lead to not writing off what can be written off, and sometimes writing stuff off that shouldn’t be! Elyse and Helen agree that delegation is the way to go, but it’s important to stay informed.   Helen then dives into some of her favorite tech and tools she uses when helping her clients manage their finances. She reminds us that the tool is only as good as the person entering the data. The tech can be wonderful, but if you’re entering incorrect data, it’s no use. Her favorites, though, include Excel and platforms that aggregate information.    Helen talks shop about fees, commissions, and keeping them all in line. She lets us know that we shouldn’t be afraid of asking for help.    LINKS www.capitalbenchmarkpartners.com Live and Earn podcast Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Thanks for turning into the Instant Impact podcast with your host, Elyse Archer! Today’s guest is only the second repeat visitor since the start of the show. His name is Gideon Shelwick, an Australia-based serial entrepreneur who has been visible in the online space through video since 2006. He’s created multiple successful businesses, most recently Splasheo, a video captioning service that’s used by some of the biggest names out there. He’s here today to talk with Elyse about creating an impactful message for your brand.    Gideon has developed a simple, 1-page framework for creating a compelling, effective message for your brand. The canvas he’s created helps solve a number of problems surrounding messaging in your video content—not producing a message that resonates with your audience, a lack of conversation to action (things such as likes, shares, comments, and even signups and sales), and creating engageable content. This scaffolding helps you solidify a core message from which everything else flows. It can be translated into any sort of content you put out—it becomes ‘what you’re about’ all on 1 page.    The structure of Gideon’s canvas aims to land on that core message. There are two large sections of his framework. One section represents where your audience is, and the other represents where they want to be. Between the two, is the Journey--the way you move the Avatar (the person you want to connect with) to Hero. You, the mentor, facilitate that growth and have a section as well. Your message, Gideon says, is the “boat” that carries your audience on their journey from “Pain Island” to “Pleasure Island.” The underlying drive is you. Your mission is what will be the force that leads you to your achievements. You are the piece of the puzzle that pulls it all together.    He goes on to break down the subsections of his framework and describes a shortcut for finding your “Avatar.” He explains that this person is your target client, there is a good chance there are others like them. It’s not 20, 50, 100 people that you’re trying to speak to--it’s one person. He breaks down their problem, pain, and the antagonist--the active cause of all the trouble.    Next, the breaks down the “Hero” side of his canvas. This is where your Avatar has gone through their transitional growth. He asks “what has been the transformation?” He goes on to talk about the reward or outcome, the benefits, and the mentor. All these sections share a common theme--feelings. It is about the developments your Hero makes emotionally.     Gideon talks about the journey. It’s simple--it’s just the steps you will have your Avatar make to transform into a Hero. This is a custom branded solution or methodology. This is meant to help you stand out in your space. 
The most challenging part of this framework is finding and building your message. It will probably come to you naturally after having done all the other work, Gideon says. This can (and should) be a brief, concise, effective phrase that informs your audience what you’re about.    Finally, he discusses the Mentor’s Mission. This is everything you’ve built your business on. You have a mission! This is your place to write it into practice. 

LINKS Connect with Gideon on LinkedIn splasheo.com/elyse  First 4 Videos Free 
Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Welcome to another episode of the Instant Impact podcast with your host, Elyse Archer! Today’s guest is Danny Bader, keynote speaker, author, coach, and incredible individual. He’s one of the very few people who have actually died and returned to life. For eight minutes, Danny was dead. He’s here to share his journey and how this experience influences what he teaches and his role as a facilitator.  Danny shares his set of five principles, called jckrbbt that he developed to help uplevel his own life, and those around him.  Develop Vision. This is the ability to imagine what needs to be real. This skill is incredibly useful when you are feeling stuck or lost, and need a direction to go.  Be still. This is the journaling, the meditation, the breathing exercises. They create space for thought and emotion without immediate action.  Know thyself. Your talents, your strengths, your purpose, and the things you value are all essential things to learn about yourself. Knowing your beliefs about your past, present, and future is vital.  Seek Support. This one speaks for itself. Sometimes we go through difficult times. It’s important to allow yourself to be supported by friends, family, professionals, anyone you connect with.  Evolve. The willingness to accept growth and change. This principle is simply repeating the previous four principles. There is a reservoir of resilience within all of us.  Danny and Elyse discuss the difference between living and how we can tap into these principles to cultivate our intentional, meaningful mindfulness.  Links Dannybader.com Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Welcome back to the Instant Impact podcast with your host, Elyse Archer! Today’s episode is a little bit longer—and for good reason. Elyse is sitting down with a leadership powerhouse. His name is Scott Miller, and he’s the Executive Vice President of Thought Leadership and the Chief Marketing Officer at FranklinCovey. He’s a best selling author of multiple books and all-around guru when it comes to leading a team. Scott and Elyse are sitting down to break down 6 critical practices for leading a team, including what it means to be a leader and how we can motivate, mobilize, and create a culture of success within your team.    Scott and Elyse first dive into today’s topic by talking about how we find ourselves in leadership positions. Often times, it’s accidental. In fact, Scott mentions that some people shouldn’t be leaders. Not everyone is always prepared for what comes with the role—things like confrontation and confidence can be hindrances preventing you from showing up as the best leader you can.    But, he says, there are 6 key practices that can help you lead your team.    The first practice, Scott explains, is developing a leader’s mindset. This means assessing paradigms that exist within your team and transitioning, empowering, or phasing out practices or behaviors that aren’t conducive to your team’s success. It also means asking yourself important questions like ‘What kind of leader does my team need?   Secondly, holding 1 on 1 meetings is critical to keeping your team feeling heard and understood—to massively important aspects tied to happiness. Think about how you can become a better listener, how to get your team engaged, and how you can adapt when leading a virtual team.   The third practice is setting your team up for success. This may seem obvious, but it’s not as simple as it may seem. Scott and Elyse discuss working in the system vs working on the system, the different types of leaders, and the framework for delegating tasks effectively.    Fourth on the list of practices is creating a culture of feedback. Feedback can exist on two ends of the spectrum—too much courage and too much conversation. The key is finding a balance! Elyse and Scott also talk about reinforcing feedback and the stats that come with it: high performing teams are 6x as likely to provide reinforcing feedback than average teams.  And low performing teams share nearly 2x as much negative feedback as average-performing teams.     Fifth is leading your team through change. Change is inevitable. What we can do as leaders is prepare, guide, and support our team as it happens. Scott breaks down the best ways to do this and what it means when we do so. Meet people where they are.    Finally, managing your time and energy is absolutely essential for the betterment of your team. If you can’t show up for yourself, how can you for your team? You can’t pour from an empty cup!   Links   Google Scott Miller at FranklinCovey--it’s hard not to find him!  Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Thanks for tuning into the Instant Impact podcast with your host, Elyse Archer. Today’s episode features the first repeat guest on the show, Jon Mahan. Jon is a video success coach with BombBomb, a program that allows you to communicate with videos through direct emails quickly and with ease. He was featured in episode 17, where he talked about some key factors that can level-up our video content.  Today, Elyse is sitting down with Jon to talk about building strategic partnerships. It’s easy to know how important establishing partnerships is, but it’s another thing entirely to know how to do it well. Cultivating relationships with people can help you scale your business and make quantum leaps in revenue. Jon splits his partnering strategy into three categories: acquiring referral partners, maintaining strong ties with those partners, and growing the relationship you’ve built.    This episode is worth taking notes on, here’s a sneak peek of the things Jon breaks down:   Acquiring Referral Partners:   — Look for the white-space! Does this potential client have a “guy” for what you provide? — Make a list of 20 or so people who would make great partners. — Get on your prospect’s radar!   Maintaining Strong Ties:   — Keep them in the loop! — Unexpected gifts go a long way. — Introduce them to new people who could be of value to them!   Growing Relationships:   — Be reliable!  — Add value to those who have been referred to out outside of discounts. — Ask “what more could we do?”

And much, much more!   LINKS Get a free trial with BombBomb: Vid.us/Elyse Jon’s LinkedIn: https://www.linkedin.com/in/jonathan-mahan-56388492/ Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Thanks for tuning into another episode of the Instant Impact Podcast with your host, Elyse Archer! Today’s guest is an incredible business owner, but more importantly, she is an incredible person. Jess Ekstrom is an author and the founder and CEO of Headbands of Hope, a company she started as a junior in college in 2012. For every headband sold, a headband is given to a child with cancer. Headbands of Hope has donated over half a million headbands reaching every children’s hospital in the United States and in fifteen countries. Jess and Elyse sit down today to talk about adding meaning to your work. They discuss how to make a bigger impact with the work you’re doing, and how to share our business with others, even when we’re uncomfortable.  Jess shares how she started Headbands of Hope and what it means to create a business that has a strong charitable giving influence. She offers insight into potential pitfalls, marketing, and finances. She lets us know that meaningful work doesn’t have to be cause-related. We can create our own meaning, no matter the industry. Jess lets us know how to inject meaning into our lives by thinking about who you serve. Elyse and Jess go on to discuss the in’s and out’s of sharing and marketing that your business is doing meaningful things. Jess lets us in on her best practices for getting the word out there. Finally, Jess talks about her book, Chasing the Bright Side: Embrace Optimism, Active Your Purpose, and Write Your Own Story and what it took for her to write it.    Referenced Links www.instagram.com/jess_ekstrom www.facebook.com/jessekstrom www.twitter.com/jess_ekstrom https://www.linkedin.com/in/jess-ekstrom-59160342/ Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Welcome back to the Instant Impact podcast with your host, Elyse Archer! Today’s episode is a special one--Elyse is answering questions from the community regarding everything visibility related. The questions that are asked during today’s Q&A all can be tied back to growing and scaling your brand or business to six, even seven-figures and create a constant stream of inbound leads. Elyse answers a number of questions from members of her Visible Leaders Facebook group as well as her current clients. She breaks down: What to do if you make a mistake in a video

1. If live videos are more effective than pre-recorded, 
2. How to be consistent and real in front of the camera,
3. How to overcome introversion, 
4. How to avoid sounding “sales-y”
5. How many live videos to do every week
6. How to look in your videos 
7. How to handle your call to action in a live video

And more! Often times, these answers come back to coming from a place of service. Putting yourself in the mindset that it really isn’t about you at all.   Referenced Links Join the Visible Leaders Facebook page (it’s free!)   Search “Visible Leaders with Elyse Archer” Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse