Superhuman Selling

Thanks for tuning into the Instant Impact podcast with your host, Elyse Archer. Today’s guest is someone defines what this podcast is all about--making a great impact in less time. Jill Flodstrom is a seven-figure entrepreneur and has started 5 businesses in three industries. She’s a systems and scaling master and a guru at everything organization. She shares her own system plus her top tips for anyone looking to scale, delegate, or systemize their business at any level.  Jill’s story is remarkable--after a car accident left her with a concussion, she was only able to work for an hour at a time. This left her with a choice--give up, or systemize and delegate.  She shares her tips on the first steps to take to start to entrust others with your work. It can be scary, but you would be surprised, she says, at how a team-member could care more about your project that you do. She suggests making a list and highlighting the things that you really dread doing. From there, you can curate a position to help prevent being overwhelmed by tasks you don’t look forward to.  Jill goes on to fill us in on her own system to stay on top of tasks and scale businesses to their maximum efficiency through organization.

LINKS Jill is offering private coaching to a limited amount of clients! Visit jillianflodstrom.com Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Thanks for tuning into the last episode of the Instant Impact podcast of 2019! Your host, Elyse Archer is here to wrap up the decade with some enormously helpful tips for you to grow your presence and increase your visibility strategically online. This episode will help you realize what’s new and what possible, it’ll help you get rid of old, tired, obstructive thoughts, and will prepare you to show up as your most powerful, influential self in 2020. This training is for you if you’re feeling invisible in your professional space, if you’re not getting enough inbound leads, struggling to manage your time, or if you’re spending too much time for too little results.    Elyse dives into her training, illuminating 4 key elements to growing your visibility and increasing inbound leads through video. Mastering your mindset and getting clear on your purpose in your videos in vital in getting off the ground. She gives tips on how to embrace feedback from yourself and break through those tough mental blocks. Next, she advises giving some attention to your personal presentation and image. This can be as simple as showing up dressed the same way you would a client meeting and having a consistent environment in your videos. Remember, you don’t HAVE to do anything! After that, Elyse gets detailed on how to create content that positions you as an expert in your face. From tech to scripts, she touches on multiple factors that can impact how and what you put in your videos. Finally, she reminds us that it is absolutely essential to know and have systems in place to convert content into clients. In the end, that’s the point!   Referenced Links    MAGNETIC: a 16 week group program that teaches you everything you need to know about how to be confident on camera and build content that converts in 2020.  Today (12/31) is your last day to get $1000 off! elysearcher.com/magnetic

Thanks for tuning into the Instant Impact podcast with Elyse Archer! Today is another solo episode. This time, Elyse is talking about her biggest lessons of the year. As the year (and decade) comes to a close, there is a lot to look back on. There has been so much growth and learning that has happened over the course of the last twelve months, and it’s important to break down what we can use to uplevel our business and brand.    Elyse shares some of the challenges she’s faced this year and how she overcame daunting obstacles and became proof that even bad things can open doors for great, life-changing things. She explains how everything happens for you and how sometimes, the universe has a bigger plan for you.    She discusses how you don’t have to hustle so hard to get results. The mentality that we should keep pushing and grinding can wear on the body. Elyse offers some tips on how to balance our energy and stay inspired for what is next.    Finally, Elyse talks about making money your best friend. Looking at your bank account and thinking the bottom could fall out at any point can be terrifying, but Elyse gives advice on how to approach money as a tool.    Referenced Links Elyse Archer on social media  Visible Leaders on Facebook Elysearcher.com 
Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Thanks for tuning into another episode of the Instant Impact Podcast with Elyse Archer. Today’s episode is something a little bit different--it’s a solo episode, and Elyse is breaking down the four things you need to know to get booked as a Keynote speaker. This mini masterclass lays out tips and strategies to help you get paid more, faster.    Elyse share the four keys to getting more bookings to speak about what you do in your space:  

1. Have a great Keynote
2. Form a Press Kit
3. Invest in a Demo Video
4. Get a Speaker Website

  She dives deep into these checkpoints and more, expanding on every detail you need if you:   Want to start speaking professionally Want to speak more Want to get paid to speak Want to get paid more to speak   Make sure to bring your notepad!

Welcome back to the Instant Impact Podcast with your host, Elyse Archer. Today’s episode is a pretty special one. Elyse is chatting with her sister, Sarah. She’s done what a lot of us aspire to do--write a book. Not only that, but Sarah was picked up by a major publisher and landed a six-figure advance.    Elyse and Sarah discuss how to get started writing a book, how to find a publisher and agent, what the entire process looks like, how to make money with a book, as well as how to navigate the ups and downs that come with writing a book. From the outside, it can look like a cinderella story, but there was a lot of hardship and rejection.    Sarah lets us know the importance of starting slow when approaching a book. You don’t have to dive in the deep end at first. Writing a book one step at a time will result in a well put together story with a cohesive idea and story. Most of the hours spent writing aren’t generating words--it’s organizing and laying out your thoughts.    Regardless of your professional space or genre, this conversation promises to bring value to you and open your eyes to the prospect of writing a book.   LINKS Saraharcherwrites.com

Welcome back to the Instant Impact podcast with your host, Elyse Archer. In today’s episode, Elyse is sitting down with Gideon Shalwick. Gideon an Australia-based serial entrepreneur who has been visible in the online space through video since 2006. He’s created multiple successful businesses, most recently Splasheo, a video captioning service that’s used by some of the biggest names out there.    Elyse and Gideon discuss what we can do with our videos to increase engagement, what steps we can take to catch people’s attention, and how we can keep our audience connected with our message. Gideon also breaks down some other tactical tips on how to get people coming back to your content.    The conversation takes an unexpected turn when Gideon shares his personal story, and how he overcame the idea of self-centeredness to build a brand and a business built on service. Through sharing his unconscious drive to help others, he gives advice on how we can shift our focus from ourselves to others, and in turn create worthwhile content.      LINKS   Gideon Shelwick on LinkedIn splasheo.com/elyse  First 4 Videos Free

Welcome back to the Instant Impact podcast with your host, Elyse Archer. Today we’re talking about an often overlooked or underestimated personal branding tool: photography. Elyse sits down with her personal brand photographer, Marlana Semenza. She has more than 20 years of experience in the space, and she is going to give us the 101 on personal branding photography.    A personal brand photographer creates visual assets that tell your story. Everyone, if they have an online presence, has the beginnings of a personal brand. Whether or not it’s being utilized is a different story. It’s about framing your personal brand with your reputation. Through telling stories, we can truly portray who we are and what we want people to about us, and avoid stock images.    Elyse and Marlana discuss showing the journey versus showing the destination. People love to know what people go through. By taking your audience along with you, it enriches the story you’re giving them.    They touch on topics such as how to identify the right time to get a photographer and move away from an iPhone, posing tips, and how to overcome feeling awkward in front of the camera, and how to find your aesthetic. With a personal brand photographer, you can show an authentic you.    Links Schedule a call and find a photographer! marlanasemenza.com @Marlana.semenza.photo Marlana Semenza on LinkedIn Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Thanks for tuning into another episode of the Instant Impact podcast with Elyse Archer. Today’s podcast is one that is sure to leave you with some tactical tips for becoming more visible in your space. Today, Elyse sits down with Rachael Bozsik. Rachael is a keynote speaker and Thought Leadership Coach for female entrepreneurs. She’s here today to talk about how we can position ourselves as world-class thought leaders and public figures in our niche via press, paid speaking and partnerships.    Rachael shares that she got her start building brands in their space in college. Since then, she’s been working with clients, focusing on using the stage as a way to generate leads. Like a snowball, these stamps of approval from major media sources can lead to other opportunities, compounding on each other. Elyse and Rachael talk about what we can do before we start putting ourselves out there. Rachael suggests shifting your perspective to that of someone who is looking to book you.    Rachael gets strategic and breaks down how to get more press. She says making a list of your dream press outlets based on where your dream audience hangs out. Then, do your research and find the correct, niche editor and following up with them. By starting with your end goal, you can be intentional about your path to success.    Finally, Rachael and Elyse talk about how we can incorporate all of this into our already busy schedules. The truth is, it will take time--at first. Once you have positioned yourself as an expert in your space, it can take a little as an hour a week to do this outreach.    Links     Rachaelbozsik.com   Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Welcome back to the Instant Impact podcast with your host, Elyse Archer! In today’s episode, Elyse goes deep with Tracy Oswald, the high achiever’s coach. Tracy is an expert in working with high-level workers in helping them tap into their true selves so they can make a more meaningful impact in the space they occupy. Tracy and Elyse chat about a range of topics, from some challenges high achievers face and some actionable tips on how to overcome them, to feelings, mental shifts, and even immersive theater.    Tracy shares with Elyse her reasons for getting into coaching, which she says comes from a place of her own growth. She uses her own experience finding her inner self through immersive theater. As she tells her story, she dives into some challenges high achievers face. A primary one being the high achiever’s threshold. This Threshold is the point at which we think we can get to the next level through hard work and hard work alone. We work harder for more hours and end up over-scheduling, and by doing so, we create a resistance to what it is we want to achieve. We want to come from a place of appreciation and a mindset of success, not from forcing the work out of us. Tracy goes on to share some tips on how to overcome this, and the mental shifts we can make to get ourselves back on track.    The two of them chat more about impact versus impact that matters. It’s easy to make an impact, but making an impact that matters is a different story.   Finally, Elyse and Tracy discuss getting to a place of alignment. This place is where your efforts don’t feel like grinding. Often times, people are certain that you cannot be successful and have fun along the way. They conclude that in fact, when you put the fun first, success comes naturally.    LINKS   *Sleep No More* - https://mckittrickhotel.com/sleep-no-more/ Tracyoswald.com Book a free discovery call! Taking applications for group immersive theater adventure LinkedIn
Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Thanks for tuning in to another episode of the Instant Impact Podcast with your host, Elyse Archer. Today, Elyse sits down with Sunil Godse. Sunil grew a number of startups to a combined $20 million by building trusting connections before moving on to help accelerate sales for other companies. His recent Intuitionology project combines over 10,000 hours of research and over 1,000 interviews to produce a set of online courses that teaches people how to make the right decision in any situation by trusting their intuition.    Elyse and Sunil break down what an intuitive signal can manifest as. The first step, he says, is identifying how our intuition behaves. For some, it can manifest physically, like a gut feeling. For others, it can be noticing omens in their day-to-day lives. It’s about finding what it looks like for you and educating yourself on trusting it. Whatever it is, though, it will probably be subtle, which can often mean they go ignored.    Occasionally, we encounter hurdles, both emotionally and professionally. What’s important is recognizing what the source of the hurdle is and not allowing it to psych us out of the right decision. It’s key when starting a business to be absolutely clear on why you’re going down this path. Paying attention to “flow” is vital to leveraging your intuition when in the professional sphere.  

Links   Intuitionology.com
Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse