Superhuman Selling

On today’s episode of the Instant Impact podcast, we’re turning the tables. This week, Elyse is sharing with us an episode of the Freedom Slay podcast where she was recently a guest. The Freedom Slay podcast is hosted by Gaynete Jones. Gaynete is an all-around incredible example of how to build an influential brand. She’s a best-selling author, a keynote speaker, and a millennial mentor. On her show, Elyse chats about all things branding. Right now, so many of you are focused on digitizing your brand and rising above the noise. Making your mark in the world is an important endeavor, and Elyse shares with us some powerful ideas that can help you do just that.    In the past, it appeared as though Elyse had it all--the job, the house, the money, everything. But in reality, she was struggling with self-image and self-worth, dealing with an eating disorder, living in an unhealthy marriage, and questioning who she truly was. At that point, she left an 8-figure business to join Brand Builders and bring value to those around her by helping them find and create their personal brand.    It really does make sense--becoming more visible can elevate your business and increasing the visibility of your brand can boost incoming leads and drive revenue in a very real way. However, becoming more visible can come with insecurities. For many people, questions like “why me?” or “who would want to hear what I have to say?”  come into play. The truth is, you have a unique backstory and there are people who need to hear what you have to say, and they need to hear it from you.    Elyse shares the number one thing she notices her clients struggling with early on. She says a lack of clarity can present a big challenge for entrepreneurs trying to get off the ground and become more visible. Either there is a vision and they’re not sure how to get there, or they have a journey and they’re not sure how to turn it into a cohesive brand. Getting that clarity is an art and a science. There is a method, but who you are is what matters. One of the first things Elyse talks about is thinking about how you’ll monetize your brand. Knowing what your revenue model is will allow you to build a brand that doesn’t leave you “Instagram rich but dollar poor.”   Knowing what your audience is asking for and who your ideal client makes it much easier to sell your service. Often times it was you a few years ago. Take a look at what your target demographic needs and think about how you can provide them value.    Elyse fills us in on some common misconceptions with personal branding. In a nutshell, it’s not just being famous. There’s a massive factor--the impact you make. You don’t have to be “that guy” to have a brand! You only need to be yourself and the rest will follow. Another misconception is the idea that trying to become visible in many different ways will increase your chances of being seen. In reality, being hyperfocused on one area of expertise will have the power you need to rise to the top of your class. Additionally, many people care far too much about what other people think of them! There is a fear of judgment that gets in the way of a lot of growth. People have always and will always judge you. The difference is that you can recognize that you will NOT die if someone judges you. Embrace it!    Elyse’s tips for building your business very simply come down to posting videos on LinkedIn. It has the best organic reach without paying for ads. Twice a week, Elyse posts videos. What happens is people reach out to her instead of her needing to reach out to them. This leads to a conversation that can be converted. It doesn’t have to be complicated to work well. One more thing--don’t watch your own videos before you publish them! Things get better with time.

On this week’s episode of the Instant Impact podcast, Elyse is sitting down with Kelly Glover. Kelly specializes in booking podcast tours for entrepreneurs. She has a 19-year track record working in media, which includes starting in podcasting in 2007 and hosting her own syndicated radio show. She’s here today to share how you can use podcast guesting as a vehicle to strengthen your personal brand and gain credibility, authority, and influence.   There is a lot of confusion surrounding how we can stand out from the crowd when we’re trying to get booked on a podcast. Kelly’s strategy is grounded in expectation versus reality. Sometimes people are looking to land themselves in a top-level podcast or bust. Being self-aware of the level you’re at is a good place to keep that in check. It doesn’t mean you won’t be on one of those shows at some point, but getting there is a process! Elyse adds that it’s crucial that you think about what shows you’re going on from a lead-generating perspective. You won’t get in front of people that make sense for your industry. By leveraging the influence of the host, you are able to establish yourself in a niche market as an expert. With podcasts, though, it’s important to remember that there aren’t analytics that can tell you a traditional ROI. Know that podcasts turn into social media posts, they turn into conversations, and they turn into thoughts and ideas--sometimes it can be hardly to measure directly.   There are a few things to think about and give attention to before you decide to pitch yourself as a guest. The first thing you need, Kelly says, is a one-pager that has your headshot, name, bio, talking point, sample questions, and a way for them to contact you. This won’t get you booked off the bat, but it is a great way to build credibility. On top of that, your pitch needs to be on point. Know who the audience, listen to the show itself, know the background of the show, and be ready to offer something to listeners. Making the host’s job easier is the best way to get your foot in the door.    Being strategic about your pitch is absolutely essential. As a host, Elyse talks about the generic-nature of some pitches she sees. There are some pitches that aren’t on-brand with the show, and it demonstrates that they aren’t familiar with the content of it. Kelly recommends emailing yourself to see how it looks in your inbox. This is a great way to shift your perspective to that of the person you’re pitching to. The subject of your email is very valuable real estate. Taking the time to get it right is worth doing. Getting to the point in the first few lines of your email is the next place to look. Bring something new!   Let’s say we do the work and we get on the show we want. Some best practices Kelly uses:  

1. Practice in private before you go public
2. Have a cheat-sheet open to reference--questions, points, etc.
3. Make sure you have the tech--headphones and a microphone are essential
4. Have a conversation with the host beforehand--ask questions to clarify!
5. Listen to an episode
6. Pay attention to what the audience wants. Incorporate topics you’re asked about.

  LINKS kellyglover.com

Elyse’s guest this week on the podcast is someone who has experienced an incredible personal journey and made momentous changes in her life. Her name is Allyson Chavez. She went from $150,000 in debt and 45lbs overweight to making over 200,000 a year and enjoying life. Now, Allyson is a prosperity transformation coach and teaches others how to manage their thoughts and energy so they can get out of their own way, consistently hit their targets, and love their lives as they redesign their reality. Today, Allyson is sitting down to talk with us about the tactical mindset she’s adopted, how she thinks about money, and how she did it all in such a short period of time.    Allyson’s journey is one from rock bottom to soaring success. She found herself at a point of ‘financial armageddon’ where she was spending more than she could afford, leaving her in 90k of personal credit card debt. She loved what she was doing, but she wasn’t in a healthy place. So, she made a dramatic mindset shift. She set goals that seemed impossible and achieved them. Then, she applied those tactics to her business and to her body. Her income exploded exponentially once she learned how money actually worked.    To change her mindset, Allyson discusses understanding the conscious mind and the unconscious mind. The conscious mind is that voice that you hear that tells you to work towards your results. The unconscious mind works towards manifesting your beliefs. Between results and beliefs, your beliefs will always win out. Additionally, understand that what you want already exists in some dimension. All you need to do is pull it from the idea reality to the physical realm.    As far as money goes, many people make it God. The truth is, money is a channel, not a source. It’s here to bless your life. Money has functions--they are to help you expand and uplift your life--not bring security. There is nothing expansive about being comfortable!    Allyson shares one of her universal laws: the law of compensation. This law says equal returns must be given for what is given forth. Basically, whatever you give out, you will get back. In terms of money, when you give value to the marketplace, in order for the universe to bring balance, you will be given value. When you are in service, it is repaid! She touches on what we can do if it doesn’t feel like it’s coming naturally, and how we can make quantum leaps in our mindset as far as working hard goes. Success doesn’t have to be nose to the grindstone! For example, when Allyson got to the point where everything fell apart, she made money the bad guy. It only brought anxiety--if that’s what money means, who would want anything to do with it? When she made the choice that struggle wasn’t necessary, things shifted in a major way. You never see a flower forcing itself to grow! Not being available for the struggle is an essential step. From there, you can acknowledge and appreciate everything that is working for you! Hair ties that don’t break, a good water bottle, you name it. Noticing good brings good.   LINKS Allysonchavez.com prosperityapproach.com/bundle

SEO, or search engine optimization, may not be at the forefront of your business mindset, but it can absolutely be a tool that can transform the way you generate leads and how visible you are online.   Today on the podcast, Elyse is sitting down with Erica Glessing. Erica is a #1 bestselling author 33X over, and built her company, SEO for Lead Gen, out of the desire to help entrepreneurs and small businesses be seen for their work in the world. She grew her podcasts to more than 100,000 downloads in 2020 alone and continues to build search engine optimization strategies for companies and influencers globally. Erica is here today to share some tactical advice you can use to optimize your website to get more leads.    In a nutshell, Search Engine Optimization is aligning your messages with what words people use most frequently to find you. There is a sweet spot between what you’re already saying and what is being searched for that can boost your visibility and help you be found more efficiently. A part of SEO is something called metadata. Metadata can be described as the behind the scenes aspect of SEO. On a website, every photograph has a name (think ‘200 x 200 man-lifting-weights’). By simply giving Google a taste of your brand and location in the name of your website’s images (‘san-jose-gym-fitness-man-lifting-weights’), you boost your chances of being found via a search engine. Similarly, page names and URLs are SEO opportunities.    Erica shares with us some of her favorite tools we can use to help us get an idea of what language people are using when they’re searching on Google for a service you provide. The first tool is one that may take you by surprise--simply putting in your question into the Google search bar and letting it autofill can tell you the top 5 things people are typing in. Another tool is AskThePublic.com. It’s a list of popular questions in a particular genre.    The first thing someone should do if they’re looking to increase their search engine visibility is checking the free website Ubersuggest.com. It will give you a brief self-assessment that will let you know where you’re at. Erica discusses becoming more visible for people with commercial intent, how to find them, and more!   LINKS   Free Gift From Erica:   Instantimpact.seoforleadgen.com 90 keywords specific for their website or business.   Erica Glessing on LinkedIn Ericaglessing on Twitter
If you are in a mortgage, financial services, real estate, or insurance, Elyse has a free ebook for you all about how to grow your confidence on video and use video content to generate more leads and grow your business.  Just email [email protected] and let Elyse know which ebook you want, and her team will send it right over to you!

There’s no denying that we are experiencing something that none of us have ever gone through. Things are changing at breakneck speeds, and it seems like the situation evolves every few hours. It can be difficult to navigate through the whirlwind, especially if you are running a business or leading a team. How do you stay strong for them and make sure they’re well taken care of while still paying attention to your own needs.  Today, on the Instant Impact podcast with Elyse Archer, Elyse is sitting down with Tameika Devine, an expert at leading through uncertainty. Tameika is an elected official, attorney, entrepreneur, mother, and wife. Right now, she’s leading not only her company and family but her entire community.  Tameika starts us off by sharing some of the biggest mistakes she sees leaders making as they begin to lead through change. For her, it’s essential that you are honest about how much is unknown. Many leaders will feel as though they need ever answer--this isn’t the case! The key is being empathetic of every individual’s situation.  Tameika offers us her biggest tips for leaders right now: 1. Communicate as much as possible to everyone--your team, clients, community, and family. We’re in this together.   And 2. Be accessible and stay connected! So many people are feeling disconnected from those closest to them. Share your experiences with your team! Tameika keeps her mindset strong amidst everything we’re hearing by staying true to her faith. On top of that, she makes time to be intentional with everything that she does. Being present in the moment is essential! Above everything else, Tameika is a mother. Her advice for parents who are trying to teach, parent, and entertain children is to give yourself grace. It’s so easy to be hard on yourself, but we are all doing our best! Additionally, keeping to a schedule prevents you from getting too lax with your tasks. Having three things that you need to accomplish every day reminds you that you are still doing the work!  Finally, Tameika shares with us some of the blessings she sees coming out of this situation--tune in, there are so many!   LINKS Adevinelife.com @tameikadevine

This week on the Instant Impact podcast with Elyse Archer, we’re hearing from the incredible Gina DeVee. Gina is a published author, accomplished speaker, podcast host, business coach, and self-made multimillionaire entrepreneur. She has dedicated her career to helping women connect spiritually, start profitable businesses, create wealth from a feminine perspective, and become highly visible so they can make a global impact. Gina’s on the show today to talk to us about her vibrant story, wealth consciousness, pivoting in a time of crisis, and how she was able to publish a book (and experience massive success) during a global pandemic.    Elyse and Gina chat about what sparked Gina’s journey to where she is today. After some time working as a psychotherapist, something she got her degrees in, Gina quickly realized that she became an entrepreneur. She was dealing with the day-to-day struggles of running a business--finding clients, managing budgets, you name it. In reality, she just wanted to help people. Eventually, she made the choice that she wasn’t going to be okay with the struggle. She woke up and was done with “living within her means.” So, she moved to California and invested in herself to become a life coach.    Wealth consciousness, Gina says, is the psychology of wealth. When you think about consciousness, it’s an awareness and higher thinking of a subject. We’re taught that we need to save endlessly. There and money “rules” that is imposed on people as if it were a code of ethics. But why? Says who? There are plenty of ways to do ANYTHING--why not wealth? Wealth consciousness is understanding there is no lack of money or a lack of clients in the world. There are times to scale back, but there are also opportunities to simply make more money.    For many, this is a time of financial uncertainty. From Gina’s perspective, there will always be businesses that crumble, those who adapt, and new businesses that arise as the situation evolves. In every economic downfall, there are industries that are formed. It’s about pivoting and finding success where it lives.    Gina pivoted by launch her first book, The Audacity to be Queen. Her mindset remains the same as it did while she was writing--it’s not happening to you, it’s happening for you. She was presented with a choice when she got the news that all her events would be canceled for the foreseeable future. She could allow the sadness to overwhelm her, or, she could take the changes in stride. She started thinking about how she could do a book tour remotely--finding creative ways to make things work is the way to go.    Gina’s ability to maintain this mindset isn’t something that happens overnight. Much like a muscle, you need to prepare your mind to be nimble. Being a personal development junkie is a far reach from real growth. It comes from within! When you’re committed to going after the highest form of yourself, it slows down the triggers for negative mindsets. You can see the thoughts and manage them in a healthy way.    The Audacity to be Queen is a culmination of Gina’s 20 years of genuine growth. It’s part memoir part development part big thinking. She wrote it because she wanted to express what it looks like for women to give themselves permission to live our best lives. The age of Queen is now! For any woman who is seeking something greater in her life, something that she has been diminished for in the past, this book is here for you.  

LINKS divineliving.com/book  Go to divineliving.com/epicgift for free gifts!   @ginadevee on Instagram

Thanks for tuning in and welcome back to the Instant Impact podcast with your host, Elyse Archer. Right now, if you’re not doing business online, you’re not doing business. We’re in an unprecedented moment in history and a time of unprecedented change. The time to pivot to online lead generation is now. Those who have already made the switch to generating leads online are the ones who are poised to come out top.  Today’s a solo episode all about LinkedIn where Elyse shares her top tips on how you can transition to working online and building your brand in a virtual space.  For today’s episode, Elyse is going through a workbook she created for her online Magnetic: Video Confidence and Lead Generation program that she is going to share with you for free! You can find the workbook at elysearcher.com/linkedin and follow along! Elyse is breaking down her LinkedIn mini-masterclass into three “buckets”: 

1. What does the ideal, optimized LinkedIn profile look like?
2. What sort of content marketing is working best on LinkedIn?
3. How do you use LinkedIn to generate consistent inbound leads?

She goes into a deep dive into these three buckets and gives you the inside scoop on how to maximize your online presence with the platform.   LINKS Get your free workbook and follow along at elysearcher.com/linkedin   Want to increase your visibility online and generate constant inbound leads? Head to elysearcher.com/magnetic to check out Elyse’s Video Confidence and Lead Generation program!
Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Welcome back to another episode of the Instant Impact podcast with your host, Elyse Archer! There are so many people today who classify themselves as being in a “boring” industry. They see all these brands with exciting messaging and social media posts and video content and they wonder how in the world they would create such engaging, meaningful content. Today’s guest has done just that. Daniel Allison is a commercial HVAC relationship manager and has figured out a way to generate seriously engaging content. He is on the show today to talk about how you can find something that will grab your audience’s attention, some of the most important elements of creating videos that engage, how we can find out if the content is working, and he offers some of his tips on how to get started.    Daniel started using video as a way to connect with his clients--either to follow up on a quote, to touch base, or just to say hi. He transitioned over to LinkedIn to test his results and found that his strategy of using 1-minute videos was well received by his audience. He tries to really condense the points he wants to make and emphasizes the feeling more so than the words he’s saying. He condenses his thoughts by folding them in with the energy he wants to communicate. He wants to let them feel how he’s feeling.    Daniel’s process of finding content in a traditionally “boring” industry starts with just getting the attention of his audience so he could talk about what he does. That way, when the situation comes up where he would be helpful, he is the first person that comes to their mind.    So, how do you know if it’s working? It can be hard to track, but there are certainly indicators. Daniel focuses on views. If you’re getting views, then you’re winning. If they are watching, the intent is paying off. It comes back to attention! Right now, LinkedIn Videos is a great way to get views and make impressions on your audience. Results though, have to be anecdotal. Knowing your consistency and longevity is solid will going further than being ROI focused.    Daniel shares his tips for getting started. He says to start with your “talent stat.” You have a unique combination of skills that can manifest in what you’re good at. Some people are good at comedy and humorous videos while some others are better suited for motivational content. Think about what you’re known for and how you can communicate that to your audience so they know who you are.    LINKS Daniel Allison on LinkedInRequest a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Today’s guest is Brittany Cole, a speaker, coach, and consultant that is passionate about equipping leaders to cultivate an inclusive culture where diverse talent believe they belong. In addition to her corporate achievements, Brittany founded Career Thrivers, which is a leadership development firm that partners with organizations to engage, develop and retain diverse talent through targeted leadership development. She’s here to talk with Elyse about diversity and inclusion in marketing, how we can be more intentional about being more inclusive, how to have those tough conversations if we’re not sure where to start, and she shares some tactical tips and strategies you can apply to your work today.  Brittany first breaks down three cornerstones of this important conversation. Diversity, Inclusion, and Equity are often used interchangeably when in fact, they’re very different things: Diversity: This is ‘difference.’ This can mean many different things. Primary Diversity--things you can’t change (age, ethnicity, race, etc.) and Secondary Diversity (things like education).   Inclusion: The intentional act of including that difference.   Equity: Outcomes that aren’t determined by difference.    Being diverse and being inclusive are two separate entities. It’s important to be intentional and ask how you are including difference. Brittany touches on how it starts with a culture of inclusion. Adding diversity for the sake of adding it won’t retain valuable perspectives--perspectives you would’ve otherwise left on the table.   They discuss the idea of customer Avatars and how we can avoid unintentionally passing over other populations. Brittany talks about the key practice of testing, expanding, and reevaluating your avatar. Sometimes this can turn into an entirely new avatar! As you test the waters, listen to the feedback and don’t hesitate to pivot.  Brittany offers insight into some of the biggest mistakes she sees in terms of messaging. The number one mistake, she says, is business owners wanting to START with visuals and copy. It’s crucial that you have a strong understanding of how you’re serving people, who you’re serving, how you measure that, and really what your brand is. Social media is a way to scale a message, not build it. Your strategy should inform the creative assets, not the other way around. As Elyse puts it, it’s like building a house without a blueprint! Finally, Brittany shares three tactical steps we can take today to implement intentional inclusion and how to have those tough conversations.

1. Be aware. Take inventory! What does it take for you to achieve awareness of an opportunity to improve.
2. Find people you feel don’t look like your average client. Have those conversations with a different audience!
3. Make a commitment to take action. Implement what you’ve learned and live it!

And to have those conversations, these are the steps she recommends:

1. Address the problem and be open to talking about the opportunity you have within your organization. 
2. Lead your vulnerability. Have that emotional connection with those you’re trying to reach. 

  LINKS   Connect with Brittany at CareerThivers.com 
Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Welcome back to another episode of the Instant Impact podcast with Elyse Archer. Today’s guest is Regina Lawrence, attorney and law professor turned speaker, teacher, and coach. Regina specializes in helping people find peace and purpose in their lives and businesses through soulful planning and gaining clarity.  Regina’s approach to coaching marries her background in legal analysis, spirituality, mindset coaching, holistic nutrition, and neuroscience to create an experience that assists her clients to go inside of themselves and make massive, life-long shifts. She’s on the show today to talk about allowing ourselves to take that next step and evolve into whatever the next phase of our life is. She shares her insight on bringing the soul into your day-to-day business when you’re poised for a reposition. Regina’s story is an incredible journey of transformation. Coming from a childhood of trauma, she propelled herself through school. Eventually though, when she seemed to have finally achieved what she was after, she had a moment when she knew she needed to change her life.  She recommends some tactical practices for those who are in a place where they want to reinvent themselves and move into the next phase of their personal or professional lives. She discusses carving out “white space” through the use of affirmations and mantras. Looking at an area of your life and changing the narrative can help create that room. Through finding evidence of the affirmation, you can attach energy to the sentences you use.  Elyse and Regina discuss some of the biggest things to remember when you’re in a state of transition and transformation. Giving yourself permission, Regina says, is the first step in doing what you were called to do. You are allowed to do this. You are allowed to do it any way you want. Additionally, start to ask the questions that you were never asked. What did your soul come here to do? How can you live a life that feels good? It doesn’t have to be sudden. Easing into it deliberately can lead to a complete 180 pivot.  Regina talks about running a soulful business. She believes that our soul was put here for an absolute reason. There are very distinct purposes for us to do. Your business should be in line with your calling. It should nurture what you were meant to do and what you want to do.    LINKS To talk more about her coaching, find her on Instagram @ReginaALawrence  ReginaLawrence.com Regina was kind enough to offer a free coaching session to listeners, head to her website to get to know her.