Are you new to or interested in the world of survivorship and bushcraft? Brian Loftus is an expert when it comes to being completely self-sufficient in the elements. He sells our bricks in his store, and I've always been interested in this topic, so it was a pleasure speaking to and learning from him. I know you'll find this episode informative and beneficial.

 

What we discussed:

 

• Why Brian became interested in the world of survival outfitting (1:06)
• How his business has changed since its inception (3:58)
• Information is everything, and knowledge is power (5:55)
• Brands he recommends for those just starting out (8:05)
• What size knife he recommends (11:13)
• Growing up not participating in any outdoor activities, and how he prepared as an adult (12:47)
• Jumping in and getting your hands dirty (17:25)
• The common denominators he's seen with people just getting started (18:11)
• Building a good fire (21:01)
• The rise in interest in being self-sufficient in a worst-case scenario (23:31)
• American Survival Company and the show Snowflake Mountain (26:28)
• His mental roadmap when thinking about survival and being self-sufficient (28:42)
• Water purification (32:57)
• Shelter and clothing brands he recommends (37:53)
• Solar energy (41:00)
• The importance of a sturdy vehicle in emergency situations (43:28)
• What's in the pipeline for Brian (45:40)
• The openness of the survival community (49:39)

 

Where to learn more:

 

• Survival Gear
• Waypost Outdoors

 

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