Here’s what we’re talking through this week:

• Celebrating our clean Health Department inspection

• Full body training splits during prep – and why they work

• Primal Fudge launch recap (y’all sold it out fast!)

• Mindset talk: choosing hard things on purpose

• Behind the scenes: product quality, ingredient sourcing, and staying lean

• Planning a potential bodybuilding retreat + local show tie-in

• Hiking, caffeine, and what it means to really live life

• 50-mile march prep and why endurance tests your character

Thanks for being here and helping us build something we believe in. Let’s keep putting in the work. 💪

Are you ready to unlock new levels of energy and take control of your recovery? In episode 767 of the Savage Perspective Podcast, host Robert Sikes talks with guest Ciaran Flanagan about the powerful impact of deliberate cold therapy. From increasing testosterone and speeding up recovery to building mental strength and resilience, this episode breaks down why cold exposure is one of the most effective tools for optimizing your health and performance.This discussion covers the science behind cold therapy and how it works to activate brown fat, improve circulation, and sharpen focus. Ciaran shares practical strategies for incorporating cold exposure into your daily life, from finding the ideal temperature to managing discomfort and staying consistent. Whether you’re an entrepreneur balancing high-pressure decisions, an athlete looking to recover faster, or someone seeking a healthier, more focused lifestyle, these insights are designed to fit any routine.The episode explores how cold therapy isn’t just about the physical benefits—it’s a tool for training your mind and pushing through challenges. This conversation dives into how resilience plays a critical role in reaching personal and professional goals, making it especially valuable for leaders, business owners, and fitness enthusiasts. The links between physical habits and mental growth are outlined in a way that’s relatable and easy to implement.If you’re looking for ways to boost recovery, increase energy, and improve overall well-being, this episode is packed with actionable advice and inspiration. Episode 767 of the Savage Perspective Podcast delivers real strategies for maximizing both physical and mental performance, all wrapped into the simple practice of deliberate cold therapy. Don’t miss out on this deep dive into building strength, focus, and balance in your life. Tune in now!Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2Get Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQChapters:0:00 Cold Plunging Boosts Energy and Focus2:06 Cold Plunges Build Discipline and Clarity7:00 Cold Workshops for Energy and Community9:05 Morning Cold Plunges Elevate Testosterone13:19 Cold Therapy Improves Sleep Quality15:53 Sauna + Plunge for Ultimate Recovery19:57 Beginner Tips for Cold Plunge Success22:01 Head Submersion Maximizes Benefits26:02 Custom Cold Therapy for Peak Results28:02 Community-Focused Cold Therapy Products32:04 Portable Cold Plunge for Busy Lives33:49 Winning in the Cold Plunge Market38:15 Choosing Reliable Cold Plunge Gear40:23 Efficient and Low-Cost Cold Plunge Units44:28 Extreme Cold Boosts Energy and Mood46:35 Float Tanks Enhance Creativity and Focus

How can you eat 4,000 calories a day, stay shredded, and never track a single macro? It sounds impossible, right? Alex Feinberg makes it a reality—and he’s here to share his secrets.

In Episode 766 of the Savage Perspective Podcast, host Robert Sikes sits down with fitness expert and former Wall Street trader Alex Feinberg to reveal a revolutionary approach to eating big while staying lean and muscular—without the stress of constant calorie counting. This conversation is packed with unique insights into how quality nutrition and lifestyle habits can transform not only your body but also your ability to thrive in your career and personal life.

Alex breaks down his step-by-step method of consuming 4,000 nutrient-dense calories daily, all while keeping energy high, focus sharp, and abs visible. Imagine building meals that fuel your training, support muscle growth, and allow you to eat freely, all while saving time and mental energy. Whether you’re a CEO, athlete, or entrepreneur, Alex’s intuitive approach will resonate with anyone striving to maintain balance while pursuing big goals.

In this episode, you’ll learn:

Why intuitive eating works better than obsessive tracking.

The key habits that make clean eating simple, even with a demanding schedule.

How to pick the best foods for muscle growth, focus, and energy.

The truth about metabolism, body composition, and eating for longevity.

How avoiding extremes and staying consistent leads to life-changing results.

Through engaging conversation, Robert and Alex explore the psychology of food and how small, repeatable decisions create sustainable success. If you’ve ever felt overwhelmed by dieting fads or tracking apps, this episode is your guide to turning nutrition into a lifestyle asset instead of a burden.

Alex brings his unique perspective from years of success in fitness and finance, along with secrets for eating without restriction while staying lean and thriving mentally and physically. Whether your focus is on crushing it in the gym or excelling as a leader in your field, this episode is filled with practical strategies that anyone can implement.

Don’t miss this insightful and empowering talk on the Savage Perspective Podcast with Robert Sikes. Episode 766 will change the way you think about eating, training, and performing at your best. Tune in now!

Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2

Get Keto Brick: https://www.ketobrick.com/

Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ

Chapters:

0:00 - Eat 4,000 Calories and Stay Shredded?

1:12 - Meet Alex Feinberg: Fitness Expert and Entrepreneur

3:45 - Why Alex Never Tracks His Calories

6:20 - Secret to Eating Big Without Gaining Fat

9:08 - Choosing Foods That Keep You Lean and Shredded

12:34 - How Intuitive Eating Really Works

15:17 - Alex’s Personal High-Calorie Meal Plan

18:50 - Common Nutrition Myths You Should Avoid

22:04 - Training Hard While Eating 4,000 Calories

25:38 - How to Build Muscle Without Obsessing Over Dieting

28:57 - Staying Consistent as a Busy Professional

32:15 - Nutrition Tips for CEOs, Athletes, and High Performers

35:42 - Mindset Shifts That Help You Stay Lean

39:26 - Balancing Fitness, Business, and Life Goals

43:13 - Alex’s Final Advice: Eat Big, Stay Lean

46:38 - Closing Thoughts from Robert Sikes

In This Episode of The Work Podcast:

• ☕ Coffee talk — Robert sticks with black, Greg grabs some mystery syrup from the breakroom.
  

• 🕶️ Blue light glasses debate + Robert’s unicycle fashion statement.
  

• 🧒 Building a slick cedar sandbox for Rigel (no creosote, no polyester).
  

• 💍 Lost Oura ring & comparing sleep tracking tools — watches vs. rings vs. Eight Sleep.
  

• 💤 Talking sleep quality, cold bedrooms, and how baby prep is changing the thermostat battle.
  

• 🕹️ Time management & distractions — our take on video games, concerts, sports, and living life vs. watching others live it.
  

• 🏋️‍♂️ Gym upgrades & optimizing our early morning routine for max productivity.
  

• 📅 Robert’s plan to overhaul his weekly schedule to protect creative time.
  

• 📬 Communication is everything — with clients, vendors, spouses, and the team.
  

• 💬 Coaching insights — how tracking + communication = real progress.
  

• 🥩 Training updates, tight muscles, and how red light therapy might help Greg’s rhomboid.
  

• 🤯 Teasing our April Fool’s "launch" — spoiler: it’s a joke. Think sucralose and castor oil.

How can women eat more while staying fit? Episode 765 of the Savage Perspective Podcast dives into this fascinating topic. Host Robert Sikes and guest Joe Hoye discuss how proper nutrition can boost metabolism, improve energy, and support fat loss—without restrictive dieting. This episode reveals why eating more, not less, might be the key to better results.

Joe explains how active women can maintain a healthy weight, and even thrive, on 1,800-2,400 calories a day (sometimes even 3,300). They discuss how under-eating leads to low energy and stalled progress and why gradually increasing calories through reverse dieting is vital for restoring metabolic health while avoiding fat gain.

The episode also explores the role of foundational habits like strategic training, proper sleep, and balanced nutrition, especially during life changes like menopause. Joe emphasizes the importance of managing hormones like testosterone, progesterone, and estrogen for long-term health and success.

Robert and Joe dive into the trade-offs between achieving a shredded physique and overall well-being. Higher body fat during a building phase can enhance strength, recovery, and energy compared to constant dieting. They also share how intuitive eating allows flexibility without the need for rigid tracking.

This conversation challenges harmful dieting cultures that cause shame around food, instead encouraging practical tools to build a positive relationship with eating. Whether it’s structuring your intake with ketogenic diets or managing carbs and meal timing, this episode blends science-backed advice with actionable strategies.

From nutrition to mindset, this episode of the Savage Perspective Podcast with Robert Sikes and Joe Hoye will inspire you to rethink your approach to food, training, and health.

Follow Joe on IG: https://www.instagram.com/joe.dietdetox/

Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2

Get Keto Brick: https://www.ketobrick.com/

Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ

CHAPTERS:

00:00 - Proactive Approach to Health

03:05 - Healthy Caloric Intake for Women

05:58 - Understanding Overeating Statistics

11:40 - Hormonal Influences on Diet

14:16 - Benefits of Reverse Dieting

17:20 - Embracing Higher Body Fat Percentage

19:52 - Listening to Your Body's Signals

22:48 - Importance of Repetition in Fitness

25:16 - Principles of Intuitive Eating

26:31 - Coaching Challenges and Frustrations

36:21 - Business Insights in Coaching

38:42 - Understanding Your Intentions

42:51 - Joe's Restaurant & Coaching Certification

46:30 - Future Goals in Coaching

49:10 - Defining What is Enough

51:30 - Overcoming Fear of Mediocrity

53:05 - What's Next in Your Journey

55:00 - Justifying Time on Unrelated Activities

58:45 - Morning Routine for Success

How does a bodybuilder go from steroids and stage lights to running sneakers and self-discovery? In episode 764 of the Savage Perspective Podcast, host Robert Sikes sits down with Dan Caron for an unfiltered conversation about ditching the pursuit of extreme aesthetics and chasing a more authentic, balanced version of fitness. This story isn’t just about muscles; it’s about resilience, mental grit, and redefining what it means to truly be “fit.”Dan Caron shares his raw transition from being a competitive bodybuilder to stepping into the world of running and natural fitness. He opens up about the physical toll of steroids, rapid weight gain, and the struggle of shifting from a ripped physique to focusing on endurance and overall health. If you’ve ever felt conflicted about your goals or wondered what lies beyond looks, this conversation hits close to home.Starting out as a powerlifter, Dan mastered strength under the guidance of elite trainers before pivoting to bodybuilding. But when the spotlight faded, he was left with a deeper question: what does true fitness look like? Together, Dan and Robert peel back the layers of societal expectations, revealing the emotional challenges of letting go of a “perfect” body and embracing running while staying connected to weightlifting and the gym community he loves.As Dan ventured into running, he faced unexpected hurdles—mentally, physically, and even logistically. Finding the right running shoes for his unique mechanics turned into a symbol of this new chapter. He talks about embracing short casual runs, discovering hidden trails, and even preparing for bigger challenges like a half marathon. These humbling experiences taught him that fitness isn’t just about how you look in the mirror but how you feel when you push your limits.But this conversation doesn’t stop at running. Dan’s story also delves into the entrepreneurial mindset. Drawing from his experience in fitness marketing and product development, Dan identifies gaps in the industry—like tailored supplements for runners—and shares the passion behind creating solutions that reflect his personal journey. Through it all, he balances growing as an athlete, an entrepreneur, and someone who’s seeking true health, for both body and mind.This episode of the Savage Perspective Podcast is packed with raw emotion, practical tips, and a deeply inspirational narrative that challenges what we think we know about fitness, success, and perseverance. Dan Caron’s story will resonate with anyone striving for balance between ambition and authenticity, whether you’re a CEO pushing forward at work, a coach helping others reach their goals, or simply someone trying to navigate the ups and downs of personal growth.Take a front-row seat to this vulnerable, inspiring conversation between Robert Sikes and Dan Caron. Redefine how you see fitness. Redefine how you see yourself. Episode 764 is for those ready to dig deep and truly embrace growth in all its challenging, honest forms.Register For My FREE Masterclass: https://www.ketobodybuilding.com/registrationGet Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQChapters:00:00 - Steroid Use and Weight Gain08:59 - Weightlifting Routine10:07 - Podcast Discussion Guidelines14:05 - Running Insights16:21 - Best Running Shoes17:30 - Zero Drop vs Traditional Shoes20:54 - Runway Origin Story21:08 - Kurt's Recruitment Strategy25:38 - Vital Performance Launch27:40 - Runway Creation Process32:53 - Runway Nutrition Introduction35:55 - Selling on Amazon38:31 - Runway Nutrition Differentiators41:26 - Influencer Marketing Strategies45:38 - Paid Advertising Tactics47:30 - Future of Whey Protein at Runway54:10 - Personal Goals with Run Gum55:29 - Finding Fulfillment in Life57:00 - Future Vision for Run Gum1:00:40 - Co-founder’s Expertise

Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2

Get Keto Brick: https://www.ketobrick.com/

Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ

This episode kicked off with some technical difficulties—we had to restart a few times, making this our fourth attempt. But that's real life! We don't go into these episodes with a strict agenda, so we just let the conversation flow naturally around relevant topics, including business, nutrition, and lifestyle.

• We recently launched our new flavor, Cake Pop, and it sold out in six hours! That's faster than our first launch but not quite as quick as our promo fudge, which sold out in 57 minutes.
• We spent all day packaging orders, but we know some customers have been frustrated with shipping delays. We fulfill and ship orders within 24 hours—often the same day—but USPS has been inconsistent.
• While we don't want to throw USPS under the bus, we've had issues with their processing hubs. To speed things up, we started using UPS Saver for most Cake Pop orders, which should help bypass the bottleneck. If you ordered, let us know when your package arrives!

• Before launching Cake Pop, we were testing the website in Shopify, ensuring discounts and checkout worked properly. We temporarily made the product active for just a couple of minutes, but that triggered an automation that notified some customers it was back in stock.
• Within that tiny window, about 30 bricks got sold! We had to personally reach out to those customers to clarify the mistake. Everyone was understanding, but it wasn't an ideal way to start the weekend before a big launch.

• If you're into the carnivore diet and love our grass-finished tallow bricks, we've got some exciting new flavors coming soon.
• Over the next six weeks, we're rolling out some incredible new products, including one that's already generating a lot of buzz.
• We're also working on updates to our apparel line and website, though we're not ready to reveal all the details yet.

• We talked a lot about my prep and how things are progressing. Right now, I'm taking a slow, steady approach with no cardio yet, holding that back until needed.
• We discussed the contrast between traditional bodybuilding "bro dieting" and the ketogenic approach. A lot of bodybuilders eat 6 to 12 meals a day, which keeps them constantly thinking about food.
• On keto, we have steady energy and can eat just one or two meals a day without issues—it's a completely different experience.

• We found an amazing local peanut butter supplier just 20 minutes from us in Fayetteville, Arkansas. He roasts the peanuts himself and processes them in-house.
• We tested our latest flavor using this peanut butter, and the difference was obvious—richer, creamier, and way more flavorful.

• Greg and I reflected on aging and how lifestyle choices make a huge difference. He's 44 but feels like he's in his 30s, and I'd say he moves and acts younger than most people his age.
• We also talked about how, over time, the gap between those who prioritize health and those who don't becomes really obvious—especially at high school reunions!
• One of the biggest mindset shifts I've had is focusing on the future instead of reminiscing on past achievements. I wake up every day excited about what's ahead, and that's how I want to keep living.

• Our nine-month challenge has been awesome so far. We had our first group coaching call last week, and the energy was incredible.

• The tribe is super engaged, with experienced members helping newcomers, and the live calls allow for plenty of individualized guidance.

• We wrapped up the episode with a lighthearted conversation about youthfulness, mindset, and how we perceive age.
• If you're listening and have a topic you want us to cover, drop a comment on Spotify or YouTube—we want these episodes to be interactive and fun.

That's a wrap on Episode 2! Until next time—adios, tata, bye-bye!

Could eating more actually be the answer to weight loss? Everything you’ve been told about dieting might be wrong. In this episode of the Savage Perspective Podcast, host Robert Sikes sits down with gut health expert Liz Roman to unpack a controversial truth: restrictive eating might be sabotaging your health, metabolism, and fitness goals. Together, they explore how fueling your body with the right amount (and type) of food can be the key to unlocking long-term success.Liz Roman brings her expertise in digestive health to explain how under-eating disrupts your body's natural balance. From gut issues like bloating and constipation to hormone imbalances that stall metabolism, they discuss how starving your body of essential calories could be the root of your frustrations. Liz dives into why eating less isn’t always better, especially for ambitious professionals and athletes aiming to perform at their peak in work, life, and fitness.Host Robert Sikes draws from his experience as a natural bodybuilder and ketogenic nutrition expert, delivering insights tailored to the driven, high-achieving men who make up much of the audience. He and Liz discuss how ambitious professionals can balance their demanding lifestyles with health strategies that build sustainable success. Together, they crush the myths of diet culture, explaining why a balanced approach to food is essential for busy leaders and athletes.Throughout the episode, they focus on practical solutions. Liz highlights how improving gut health can transform digestion and performance, explaining the role of bile, stomach acid, and nutrient absorption in building a healthier, stronger body. Whether it’s the challenges that come after gallbladder removal or the struggles of hormone repair, this conversation provides the strategies you need to fuel your body right.This episode isn’t about quick fixes—it’s about results that last. Robert and Liz reframe how you should think about food, encouraging a focus on consistent nourishment that supports energy, mental clarity, and professional success. Episode 763 of the Savage Perspective Podcast is your chance to rethink dieting and truly prioritize health in a way that complements everything you value—your work, your goals, and your life.Don't just follow the crowd when it comes to weight loss—learn how eating MORE could change everything. Tune in now to hear Robert Sikes and Liz Roman reveal the truth.Follow Liz on IG: https://www.instagram.com/thepoopqueenRegister For My FREE Masterclass: https://www.ketobodybuilding.com/registration-2Get Keto Brick: https://www.ketobrick.com/Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQCHAPTERS:00:00 - Breakfast Choices04:00 - Birth Impact on Allergies and Gut Health06:25 - Microbiome Seeding Explained10:23 - Personal Birth Story13:59 - Becoming the Poop Queen20:04 - Causes of Hashimoto’s21:45 - Common Patient Concerns23:35 - Constipation and Liver Health25:55 - Conventional Medicine Limitations29:36 - Supporting the Gallbladder33:00 - Importance of Food Rotation34:35 - Adapting to a High-Fat Diet37:20 - Role of Stomach Acid43:14 - Species Appropriate Diet Explained49:34 - Optimal Eating Frequency53:16 - Diet Variation and Periodization54:10 - Understanding Metabolic Flexibility56:40 - Calories In vs. Calories Out59:00 - Reverse Dieting Strategies1:02:30 - Seed Oils Discussion1:07:25 - Rationality and Social Media Success1:11:40 - Diet Optimization Tips1:12:30 - Allulose Overview1:14:10 - Food and Mood Journaling1:17:30 - Listening to Your Body1:18:05 - Family Dinner Importance1:19:46 - Where to Find Liz1:20:06 - Fit Mom Live Event Details1:20:42 - Registration Information1:21:23 - Benefits of In-Person Events

Millions of people are treating their thyroid the WRONG way, and it’s keeping them stuck in a cycle of fatigue, weight gain, and frustration. In episode 762 of the Savage Perspective Podcast, host Robert Sikes interviews Dr. Heather Stone, a leading thyroid expert and former thyroid disease patient, to discuss why traditional treatments often fail—and what actually works to heal the thyroid and restore your health.

Dr. Heather Stone reveals the shocking truth about why so many people don’t feel better, even while taking thyroid medication. From brain fog and chronic fatigue to hormonal imbalances and stubborn weight gain, she uncovers the root causes often missed by doctors, like insulin resistance, autoimmune triggers, and chronic stress.

This episode dives deep into the connection between thyroid health, hormone balance, and lifestyle factors. Learn how your diet, meal timing, and stress levels could unknowingly harm your thyroid, and why addressing underlying issues like gut health and toxin exposure is essential for long-term success.

Robert Sikes keeps the conversation practical, offering insights for entrepreneurs, athletes, and professionals juggling busy lives while striving to maintain optimal health. Whether you’ve been frustrated by slow results or feel like your health is holding you back, this episode arms you with the tools to take control of your energy, focus, and well-being.

Tune in to episode 762 of the Savage Perspective Podcast with Dr. Heather Stone to uncover the surprising solutions that could completely transform the way you approach thyroid disease and your overall health. Don’t miss this eye-opening conversation!

Dr. Stone on IG https://www.instagram.com/drheatherstone/

Register For My FREE Masterclass: https://www.ketobodybuilding.com/registration

Get Keto Brick: https://www.ketobrick.com/

Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ

Chapters:

0:00 Why Your Thyroid is Blocking Your Weight Loss Goals

2:08 Hidden Reasons Your Medication Might Not Be Working

6:22 The Shocking Truth About Birth Control and Your Hormones

8:20 How Your Thyroid Controls Your Metabolism and Energy

13:01 The #1 Cause of Low Thyroid and How to Fight It

15:32 Hormonal Chaos: Why Women Get Hit Harder by Thyroid Issues

19:47 Fix This First: The Link Between Insulin Resistance and Your Thyroid

21:42 Eye-Opening Glucose Spikes You Didn’t Know About

25:31 Why Traditional Diets Fail and How Ketosis Can Help

27:23 Breakfast Mistakes That Wreck Your Thyroid and Blood Sugar

31:08 The Perfect Balance of Fasting and Feasting for Your Health

33:01 Stress and Sleep: The Secret to Long-Term Energy

36:47 Why Generic Thyroid Tests Miss the Bigger Picture

38:35 Uncovering Hidden Triggers Keeping You Sick

42:20 Stop Self-Diagnosing: The Right Way to Handle Adrenal Issues

44:24 Fatty Liver Early Warnings You Can’t Afford to Ignore

48:23 Hormone Therapy Myths and Tailored Solutions Revealed

50:23 Boost Energy by Fixing Low Estrogen and Testosterone

54:13 Is Your Thyroid Medication Really Doing Its Job?

56:06 Why You Need Regular Thyroid Checkups Now

59:37 Simple Stress Hacks to Prevent Thyroid Burnout

1:01:42 Health-First Habits for Peak Productivity and Success

1:05:33 Why Regenerative Farming Matters for Health Enthusiasts

1:07:17 Smarter Livestock Choices for Sustainable Living

1:10:56 Your Blueprint for a Total Thyroid Transformation

Register For My FREE Masterclass:  https://www.ketobodybuilding.com/registration-2

Get Keto Brick: https://www.ketobrick.com/

Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ

This episode is an informal, behind-the-scenes look at the business and entrepreneurial journey of Robert Sikes and Greg Mahler, both well-known in the ketogenic bodybuilding community. The podcast, a sub-series of The Savage Perspective, is titled The Work, aiming to provide an unfiltered, raw take on their daily grind, challenges, and industry insights.

• Introduction & Purpose of the Podcast
  
• Robert and Greg discuss how the stars never align perfectly, so they're embracing the reality of recording even when life feels chaotic.
• The podcast aims to pull back the curtain on their businesses, the entrepreneurial journey, and the various projects they have in motion.
• Background of the Hosts
  
• Greg Mahler, aka Keto Greg, has been in the ketogenic bodybuilding space for 11 years. He has competed in multiple shows, worked as a coach, and has a long-standing professional relationship with Robert.
• Robert Sikes (Keto Savage), a natural ketogenic bodybuilder, started Keto Savage in 2016 and Keto Brick in 2018. His businesses now include supplements, apparel, and coaching services.
• Business Operations & Challenges
  
• They discuss the complexity of running a food production business (Keto Brick), apparel lines, and coaching while navigating unexpected obstacles like ingredient delays, supplier issues, and weather disruptions.
• The highly requested Carnivore Cake Pop flavor is returning after numerous production delays.
• Apparel rebranding is in progress, aiming for a more strategic focus in 2025.
• Entrepreneurial & Lifestyle Philosophies
  
• They touch on the struggle of balancing work, bodybuilding, and personal life. Robert believes balance is a myth and prefers a hyper-focused, all-in approach.
• They discuss the importance of setting massive goals to force growth (e.g., aiming for 10x results instead of incremental progress).
• Fear of mediocrity is Robert's biggest concern, while Greg fears missing out on potential opportunities.
• Industry Trends & Diet Debates
  
• The Carnivore vs. Keto debate is always a hot topic in the nutrition space. They argue that labels and strict dietary definitions aren't as important as finding what works for the individual.
• Online feuds and misinformation continue to spread, but they emphasize focusing on results over dogma.
• Upcoming Events & Challenges
  
• Savage Shred 2025 Challenge: A 9-month transformation and reverse dieting challenge with $10,000 in cash prizes.
• Natural State Bodybuilding Competition (September 2025): Registrations are now open. Greg and other athletes from the community will compete.
• Quarterly Savage Retreats: Next one in April will focus on hunting and fitness with expert Bruce McGlenn in Washington. Future retreats are being planned for different themes.
• Personal Updates
  
• Greg has a new gym partner (his girlfriend, Katelyn) and a humorous "shared custody" contract for training sessions.
• Robert and his wife, Crystal, are expecting their second child, which will shift their training schedules.
• Final Thoughts & Podcast Goals
  
• They plan to keep The Work as a consistent weekly update on their entrepreneurial, fitness, and personal journeys.
• Listeners are encouraged to leave comments with topics they'd like covered in future episodes.