This week, we’re joined by Vera Ebbeson Dahlin, Digital Activation Manager at Santa Maria (part of the Paulig Group), to explore how one of the most iconic food brands in the Nordics is using influencer marketing to drive sustainable and profitable growth.
We discuss:
<ul>
<li style="font-weight:400;">Why long-term influencer collaborations are key to building credibility</li>
<li style="font-weight:400;">How to tailor content across platforms like TikTok and Instagram</li>
<li style="font-weight:400;">The role of digital activation in Paulig’s broader growth strategy</li>
</ul>
Vera also shares how Santa Maria tackles loneliness through purpose-driven campaigns, why consumer insights shape every move, and how her team stays agile in a fast-evolving digital landscape.

This week, we’re joined by Vera Ebbeson Dahlin, Digital Activation Manager at Santa Maria (part of the Paulig Group), to explore how one of the most iconic food brands in the Nordics is using influencer marketing to drive sustainable and profitable growth. We discuss: Why long-term influencer collaborations are key to building credibility How to tailor content across platforms like TikTok and Instagram The role of digital activation in Paulig’s broader growth strategy Vera also shares how Santa Maria tackles loneliness through purpose-driven campaigns, why consumer insights shape every move, and how her team stays agile in a fast-evolving digital landscape.

This week, we’re joined by Vera Ebbeson Dahlin, Digital Activation Manager at Santa Maria (part of the Paulig Group), to explore how one of the most iconic food brands in the Nordics is using influencer marketing to drive sustainable and profitable growth.
We discuss:
<ul>
<li>Why long-term influencer collaborations are key to building credibility</li>
<li>How to tailor content across platforms like TikTok and Instagram</li>
<li>The role of digital activation in Paulig’s broader growth strategy</li>
</ul>
Vera also shares how Santa Maria tackles loneliness through purpose-driven campaigns, why consumer insights shape every move, and how her team stays agile in a fast-evolving digital landscape.

Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world.
Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else.
Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing.
Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy.
www.curemedia.com

Business

Marketing

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world. Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else. Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing. Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy. www.curemedia.com

Share Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy

Sign up to save your podcasts

Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy

Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy

More shows like Influencer Marketing Talks

Build Your Tribe | Grow Your Business with Social Media

Johannes Hansen Podcast

Woman of Influence

Elsa Billgren och Sofia Wood

The Dream Bigger Podcast

Two Of a Kind

the bossbabe podcast

Måndagsvibe med Hanna och Lojsan

The Jasmine Star Show

Det skaver

Good Content with Shannon McKinstrie

IN BED WITH EMILIA

Olsson Systrarna

Yada Yada

Aspire with Emma Grede