Breaking into the luxury wedding market requires more than just talent—it demands strategy, networking, and intentional branding. In this episode of The Level Up Podcast, we sit down with Carl S. Miller, a wedding photographer who transitioned from videography and scaled his pricing from $5K to $15K+ per wedding.

Carl shares how he overcame the biggest mistake many creatives make—keeping their blinders on and ignoring industry relationships. By shifting his focus to vendor networking, strategic branding, and positioning himself as a specialist, he successfully booked high-end weddings and secured a spot in the luxury space. If you're a wedding photographer or filmmaker looking to raise your prices and attract premium clients, this episode is a must-listen!

In this episode, we cover:
✔️ How Carl transitioned from wedding videography to luxury photography
✔️ The power of vendor relationships and why networking is key
✔️ How to overcome limiting beliefs and scale past $10K+ weddings
✔️ The slow phase-out strategy: Transitioning services without losing income
✔️ Why branding and messaging matter more than just talent
✔️ The importance of attending networking events like Engage!
✔️ Carl’s mindset shift from feeling like an outsider to confidently booking high-end weddings

💬 What’s holding you back from raising your prices?
DM us on Instagram @TheLevelUpCo or share your biggest takeaway in the comments on YouTube!

⭐ Enjoyed this episode?
Subscribe, rate, and review to help more wedding photographers and videographers level up their businesses.

Timestamps:

00:00 – 05:00 | Introduction
05:01 – 12:00 | Meet Carl S. Miller: His Journey in Weddings
12:01 – 20:00 | Overcoming the Blinders: The Importance of Networking
20:01 – 28:00 | From $5K to $15K Weddings: How Carl Scaled Up
28:01 – 34:00 | The Shift from Video to Photography in Luxury Weddings
34:01 – 38:00 | Future Goals

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/