I’m really excited to bring you today’s guest because they’re really shifting consumer behaviour on the sustainability front.

It’s not a retailer as such, it’s a travel company – inspiring us all to ditch the flights, and enjoy the journey!

Cat Jones is the founder and CEO at Byway, a travel company that creates flight-free “Slow travel” holidays for its customers. Founded in 2020 they have grown so fast they’re having to turn off their marketing, and over 200 people a month are enjoying their trips.

We're discussing how she's grown the business so far, juggling marketing vs service capacity, and (of course) how to re-educate consumers to make better, more low carbon buying decisions.

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