Ten years ago Rasmus Cort needed a vocation. He was in his 20s and living in Denmark, his home. That's when his stepfather introduced him to a tattoo artist.

Fast forward to 2023, and Cort is co-owner of five tattoo shops — four in Denmark and one in Los Angeles — and a direct-to-consumer provider of tattoo skincare products.

He's found his vocation.

I first interviewed Cort in 2020 when we discussed Sorry Mom, the skincare line. We recently hooked up again, this time addressing Iron & Ink, his tattoo chain.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6oVW

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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