In the 10th episode of The Copywriter Club Podcast, Kira and Rob talk with “don't-call-him-an-A-list copywriter” Ben Settle about whether he really works 10 minutes a day, his process for writing the Email Players newsletter, his approach to learning (and a great list of books and courses he recommends) and a whole bunch of other subjects that copywriters can learn from. The audio is a touch fuzzy in parts, but what you’ll take away from this episode more than makes up for it. Click the play button below, or scroll down for a full transcript.
The people and stuff we mentioned on the show:
elBenbo’s Lair
The Copywriter Club Facebook Page
Persuasion Secrets of the World's Most Charismatic and Influential Villains
CopySlacker
Dan Kennedy’s Ultimate Sales Letter
John Carlton’s Kick Ass Secrets of a Marketing Rebel
Start with No by Jim Camp
Breakthrough Advertising by Eugene Schwartz
Ken McCarthy’s Copywriting Clinic
Gary Halbert’s Newsletter
Scott Haines
Gray Bencivenga's 7 Master Secrets for Copywriters
Matt Furey’s Email Course
Jim Kamp and Michael Senoff Interview
The Boron Letters by Gary Halbert
Paul Hartunian’s Million Dollar Publicity Course
Email Players Newsletter
Parris Lampropolous
Product Launch Formula...