In the 10th episode of The Copywriter Club Podcast, Kira and Rob talk with “don't-call-him-an-A-list copywriter” Ben Settle about whether he really works 10 minutes a day, his process for writing the Email Players newsletter, his approach to learning (and a great list of books and courses he recommends) and a whole bunch of other subjects that copywriters can learn from. The audio is a touch fuzzy in parts, but what you’ll take away from this episode more than makes up for it. Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

elBenbo’s Lair

The Copywriter Club Facebook Page

Persuasion Secrets of the World's Most Charismatic and Influential Villains

CopySlacker

Dan Kennedy’s Ultimate Sales Letter

John Carlton’s Kick Ass Secrets of a Marketing Rebel

Start with No by Jim Camp

Breakthrough Advertising by Eugene Schwartz

Ken McCarthy’s Copywriting Clinic

Gary Halbert’s Newsletter

Scott Haines

Gray Bencivenga's 7 Master Secrets for Copywriters

Matt Furey’s Email Course

Jim Kamp and Michael Senoff Interview

The Boron Letters by Gary Halbert

Paul Hartunian’s Million Dollar Publicity Course

Email Players Newsletter

Parris Lampropolous

Product Launch Formula

Eugene Schwartz talk to Philips Publishing

Bob Bly

Bob Bly Interview with Michael Sennoff

Brian Kurtz

Victoria LaBalme Rock the Room

Ray Edwards

Agora Financial

David Deutch

Beverly Hills 90210

Ben’s Podcast

Jonathan Rivera

Ryan Lee

Ben’s Old Podcast

BenSettle.com

Dan Meredith

Ben’s Zombie books

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

KH: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club podcast.

RM: You’re invited to join the club for episode 10 as we chat with A-list copywriter Ben Settle about mailing his list every day (or more), pulling in six figures by working ten minutes a day (or less), zombie fiction, and stirring up controversy.

KH: Hey Rob, hey Ben. How’s it going?

RM: Ben.

BS: It is going good. I do have to say one thing, because I gotta keep the record clear on this. I can’t let you guys get away with this.

RM: You’re gonna say you’re not an A-list copywriter.

BS: That’s exactly what I was gonna- I’m not even close to that. Not only am I not in the same league, I’m not even in the same sport as- And I know several of them and I can just tell you, I don’t work as hard as they do. I don’t have their talent either. Anyway, I just wanted to clear that.

RM: For the record, I put that in on purpose knowing that you were going to say that exact thing, because I’ve been on your list long enough to know you don’t talk about yourself that way.

BS: And I gotta give you guys some props on something.

KH: Ooh, all right.

BS: Now, Kira, when you first contacted me and you kind of self-deprecated, you’re like, “Well, the name of our podcast isn’t ... that cool.” Something.

KH: Did I say that? Oh no.

BS: But here’s what I think. I think it’s a perfect name because it’s so clear. There is no question what this is about. Like, you’re not trying to get fancy. I actually prefer that, so I wanted to give you guys some-

KH: Sorry Rob. Rob came up with it, so that’s all him.

RM: It’s not nearly as cool as having a lair.

BS: It’s not a lair. A lair is- Are you guys both in there? Are you both in El Benbo’s lair?

RM: We are.

KH: Yeah! I just joined recently.

BS: God. You know, that’s a whole other podcast in and of itself. It’s so crazy.

RM: Exactly. Hopefully after we’re done talking, we’ll still be part of the lair, we won’t be kicked out. But we’ve got some questions. We really want to dig into the real Ben Settle and wha...