We’re kicking off our second century of podcasts by flipping the tables and answering your questions for the 101st episode of The Copywriter Club Podcast. Justin Blackman (of 100-Headline-Project fame) grabs the microphone to ask Kira and Rob all about:

•  who Rob and Kira really are

•  how Rob and Kira met and decided to start The Copywriter Club together

•  where the idea for The Copywriter Accelerator came from

•  the story behind the creation of the first Copywriter Club event

•  why we shut down our second program and what we learned

•  some of the other mistakes we’ve made over the past year or so

•  how The Copywriter Club has changed our own businesses

•  the progress we’ve made on the goals we shared in episode 50

•  how the podcast (and our guests) have helped us improve our writing and processes

•  what we’ve learned going through The Copywriter Accelerator for the third time

•  when we plan on taking a break from learning

•  what’s coming up for The Copywriter Club in the coming months

Plus Justin asked a long list of “lightning round” questions that we do our best to answer—but let’s face it, we’re not very good at the whole quick answer, lightning fast thing. So, if you want to know more about Rob and Kira and a bit of what’s going on behind the scenes at the club, download this one to your favorite podcast player. You can also hit the play button below or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Justin Blackman

The Copywriter Accelerator

The Copywriter Club IRL Event (link coming soon)

Brian Kurtz

Kim Krause Schwalm

Amy Posner

The Copy Clinic

Tarzan Kay

Sam Woods

Joe Schriefer

Sarah Grear

Sean D'Souza

Bond Halbert

Tanya Geisler

The Copywriter Club book lists

Dan Kennedy

Wikipedia’s List of Lists

Seth Godin

Eman Zabi

Mel Abraham

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

Justin:   What if you could hang out with two moderately talented copywriters, who spend all day asking seriously talented copywriters, about their successes and failures, they're work processes and their habits, and steal an idea or two to inspire your own work? That's what I'm going to do with Kira and Rob this week, at The Copywriter Club Podcast. You're invited to join the club for episode 101 as I turn the microphone on Rob Marsh and Kira Hug and dive into what it's like to run a gigantic Facebook group, interview copywriting royalty, develop a training program, and create a think tank, on top of managing their own work.

Rob, Kira, welcome to your show.

Rob:   Moderately talented, might give us more credit than what we deserve. Might be overstating things a little.

Kira:   That's true, I'm flattered. Thank you.

Justin:   Exactly.

Rob:   Let's do this Justin, let's do it.

Justin:   Let's do it. So, I'm going to turn the tables a little bit. We're going to get into what it's like to run The Copywriter Club and Facebook group, your Accelerator, The Think Tank, your own client work. So we're going to get into it a little bit about who are Rob and Kira? I know you guys, you're a bit of an unlikely pair. Rob you're a little more formal, a little buttoned up and corporate. Kira, a little wild child, dressing up like a pirate, you got your hair colored like a troll. But somehow you guys, you make it work. So I want to hear a little bit of rundown about how you guys met, and what's the history of the TCC.

Kira:   Rob, I'll let you tell our Tinder story.

Rob:   I think you tell it better than I do actually though. So, yeah, the short story is that, yeah, we met on Tinder and we both swiped right, and it just was meant to be. And then the longer version is that it had nothing to do with Tinder and we met in a mastermind group run by Copy Hackers. And it took us about maybe a year, but over that year we sort of got to know each other a little bit,