In the 11th episode of The Copywriter Club Podcast, Kira and Rob talk with direct response copywriter Amy Posner running an agency and her move to freelancing, her lead magnet and what she includes with it to close more projects, her sales process and how she closed a $27,000 project, and the advice she would give to a copywriter who is just starting out. Great advice here. Don’t miss it.

Click the play button below, or scroll down for a full transcript.

The people and stuff we mentioned on the show:

Sponsor: AirStory

The Copywriter Mastermind

Kolbe Profile

Amy's Info Kit

Ramit Sethi

Amy's Website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

Intro: Content (for now)

Outro: Gravity

Full Transcript:

KH: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for

professional writers who want to get more done in half the time. Learn more at airstory.co/club.

RM: What if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work process and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I try to do every week at The Copywriter Club Podcast.

KH: You’re invited to join the club for episode 11 as we chat with freelance copywriter Amy Posner about her client proposal process, cold prospecting, being a direct response copywriter, and her thoughts about certifications for copywriters.

Thanks for coming back, Amy. I feel like we should share that we already have a interview due, and had a conversation with you, and it erased by accident and it was gold. It was pure gold.

RM: We lost it, and we are sorry, but we are grateful to have you back.

AP: Yeah. I hope I can do whatever magic it was last time. I can’t remember.

KH: The good thing is, it’s been a couple of weeks, so I have actually forgotten most everything we talked about, so this all feels fresh and new to me. We’ll just start from scratch here.

AP: Sounds good.

KH: To start, Amy, I know that you’ve had a really evolved last year. You changed a lot in your business, and you joined The Copywriters Mastermind. Could you just share just kind of an overview of how your business has changed over the past year?

AP: Wow. That’s a big question. I’ll preface it by saying, I’ve been an entrepreneur for a long time and I see...